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Couchbase	
  
	
  
The	
  Database	
  Platform	
  for	
  the	
  
Digital	
  Economy	
  
Bob	
  Wiederhold,	
  CEO	
  
©2015	
  Couchbase	
  Inc.	
   2	
  
Couchbase	
  basics	
  
Quick	
  Overview	
  
Example	
  Customers	
  
• Founded	
  in	
  2010,	
  ~350	
  employees	
  
• Provide	
  NoSQL	
  database	
  for	
  Digital	
  Economy	
  
• Open	
  source	
  development	
  &	
  go-­‐to-­‐market	
  model	
  
• 600+	
  customers,	
  including	
  25+	
  of	
  the	
  Fortune	
  100	
  
©2015	
  Couchbase	
  Inc.	
   3	
  
$40B	
  database	
  industry	
  being	
  disrupted	
  
92%	
  
Relational	
  
Technology	
  
Other	
  
2015	
  
<50%	
  
Relational	
  
Technology	
  
	
  
Non-­‐relational	
  
Technology	
  
2030	
  
More	
  than	
  70%	
  of	
  DBMS	
  market	
  will	
  be	
  based	
  on	
  
non-­‐relational	
  technology	
  in	
  2025	
  
	
  Source:	
  IDC	
  
©2015	
  Couchbase	
  Inc.	
   4	
  
Leaders	
  have	
  emerged,	
  industry	
  consolidating	
  
Analytic	
  
Databases	
  
Get	
  insights	
  from	
  
data	
  
Real-­‐time,	
  	
  
Interactive	
  Databases	
  
Fast	
  access	
  	
  
to	
  data	
  
NoSQL	
  
©2015	
  Couchbase	
  Inc.	
   5	
  
Why	
  CTOs/CIOs	
  care	
  about	
  NoSQL	
  
©2015	
  Couchbase	
  Inc.	
   6	
  
Digital	
  Economy	
  is	
  growing	
  
6x	
  faster	
  than	
  rest	
  of	
  economy	
  
More	
  and	
  more	
  	
  
industries	
  moving	
  online	
  
©2015	
  Couchbase	
  Inc.	
   7	
  
NoSQL	
  serves	
  needs	
  of	
  web,	
  mobile	
  &	
  IoT	
  applications	
  
•  Easy	
  scaling	
  
•  Reliable	
  at	
  scale	
  
•  Consistent	
  low	
  latency	
  
•  High	
  throughput	
  
•  Schemaless	
  data	
  model	
  
•  Easy	
  data	
  accessibility	
  
©2015	
  Couchbase	
  Inc.	
   8	
  
General	
  purpose	
  DBMS	
  for	
  web,	
  mobile,	
  IoT	
  apps	
  
©2015	
  Couchbase	
  Inc.	
   9	
  
Digital	
  Economy	
  Started	
  in	
  1995	
  
	
  
Most	
  of	
  Digital	
  Economy	
  Runs	
  on	
  
Relational	
  Technology	
  Today	
  
	
  
~70%	
  of	
  Business	
  is	
  Replacing	
  
Relational	
  Technology	
  
©2015	
  Couchbase	
  Inc.	
   10	
  
Customer	
  Success	
  
©2015	
  Couchbase	
  Inc.	
   11	
  
300+	
  Digital	
  Economy	
  Customers	
  600+	
  Digital	
  Economy	
  Customers	
  
©2015	
  Couchbase	
  Inc.	
   12	
  
50%	
  improvement	
  in	
  	
  
response	
  time	
  for	
  “Answers	
  on	
  
Demand”	
  analytics	
  app	
  
20%	
  less	
  CPU	
  
consumption,	
  30%	
  more	
  
throughput	
  for	
  #1	
  GDS	
  
travel	
  service	
  
1B+	
  users	
  across	
  12	
  data	
  centers	
  
supported	
  by	
  Couchbase	
  Server	
  
(iTunes,	
  Apple.com,	
  App	
  Store,	
  
iCloud)	
  	
  	
  
Zero	
  downtime	
  for	
  
Walmart.com	
  on	
  Black	
  
Friday	
  &	
  Cyber	
  Monday	
  2014	
  
500M-­‐user	
  messaging	
  platform	
  	
  
supported	
  by	
  Couchbase	
  Server;	
  
replaced	
  MongoDB	
  &	
  improved	
  
performance	
  while	
  cutting	
  
number	
  of	
  servers	
  by	
  50%	
  
Couchbase	
  delivers	
  tangible	
  value	
  for	
  customers	
  
VALUE	
  
CREATION	
  
20x	
  improvement	
  in	
  
database	
  performance	
  for	
  
#1	
  tax	
  software	
  service	
  
©2015	
  Couchbase	
  Inc.	
   13	
  
Why	
  does	
  Tesco	
  use	
  Couchbase?	
  
Tesco	
  uses	
  Couchbase	
  for	
  growing	
  number	
  of	
  use	
  cases,	
  including	
  
Product	
  Catalog,	
  Pricing,	
  Voucher	
  /	
  Coupon,	
  &	
  Customer	
  Orders	
  
databases	
  	
  
•  Tesco	
  required	
  high	
  performance,	
  scalable,	
  
distributed	
  database	
  to	
  support	
  move	
  to	
  services-­‐
based	
  architecture	
  	
  
•  Needed	
  DBMS	
  that	
  could	
  accommodate	
  fast-­‐
changing	
  product	
  data	
  &	
  multiple	
  data	
  types	
  
across	
  many	
  use	
  cases	
  
•  Tesco	
  selected	
  Couchbase	
  over	
  MongoDB	
  
•  Couchbase	
  provides	
  highly	
  scalable,	
  high	
  
performance	
  solution	
  with	
  flexible	
  data	
  model,	
  
which	
  can	
  be	
  easily	
  deployed	
  and	
  expanded	
  for	
  
different	
  needs	
  	
  
PROBLEM	
  
SOLUTION	
  
&	
  BENEFITS	
  
©2015	
  Couchbase	
  Inc.	
   14	
  
Why	
  does	
  PayPal	
  use	
  Couchbase?	
  
PayPal	
  uses	
  Couchbase	
  to	
  help	
  manage	
  massive	
  amounts	
  of	
  real	
  
time	
  data,	
  generate	
  insights,	
  &	
  optimize	
  performance	
  for	
  one	
  of	
  
world’s	
  largest	
  online	
  transaction	
  platforms	
  	
  
•  PayPal	
  needed	
  database	
  that	
  could	
  collect	
  very	
  
large	
  amounts	
  of	
  operational	
  data	
  (web	
  &	
  mobile	
  
clickstream)	
  in	
  real	
  time	
  
•  Needed	
  to	
  provide	
  analysts	
  with	
  operational	
  
reports	
  &	
  visualizations	
  across	
  multiple	
  factors	
  
(e.g.,	
  time,	
  location,	
  device	
  type,	
  etc.)	
  
•  Couchbase	
  enables	
  PayPal	
  to	
  capture,	
  store,	
  &	
  
process	
  real	
  time	
  web	
  data	
  
•  Couchbase	
  manages	
  1B+	
  documents	
  &	
  10TB	
  of	
  data	
  
•  Business	
  analysts	
  can	
  monitor	
  system	
  performance	
  
minute	
  by	
  minute	
  
PROBLEM	
  
SOLUTION	
  
&	
  BENEFITS	
  
©2015	
  Couchbase	
  Inc.	
   15	
  
Why	
  does	
  Walmart	
  use	
  Couchbase?	
  
Walmart	
  uses	
  Couchbase	
  to	
  help	
  deliver	
  fast,	
  interactive	
  &	
  highly	
  
satisfying	
  user	
  experience	
  for	
  millions	
  of	
  online	
  shoppers	
  across	
  
Walmart	
  properties	
  
•  Walmart	
  needed	
  scalable,	
  distributed	
  DBMS	
  
that	
  could	
  ensure	
  24x365	
  data	
  availability	
  &	
  
fast	
  responsiveness	
  for	
  online	
  shoppers	
  	
  
•  Solution	
  needed	
  to	
  support	
  massive	
  spikes	
  at	
  
peak	
  times,	
  such	
  as	
  Black	
  Friday	
  &	
  Cyber	
  
Monday	
  
•  Walmart	
  deployed	
  Couchbase	
  to	
  support	
  
user	
  session	
  &	
  product	
  data	
  for	
  online	
  
shopping	
  
•  During	
  Black	
  Friday	
  &	
  Cyber	
  Monday	
  2014,	
  
Walmart	
  had	
  record	
  online	
  shopping	
  
activity,	
  with	
  zero	
  downtime	
  
PROBLEM	
  
SOLUTION	
  
&	
  BENEFITS	
  

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Database Camp 2016 @ United Nations, NYC - Bob Wiederhold, CEO, Couchbase

  • 1. Couchbase     The  Database  Platform  for  the   Digital  Economy   Bob  Wiederhold,  CEO  
  • 2. ©2015  Couchbase  Inc.   2   Couchbase  basics   Quick  Overview   Example  Customers   • Founded  in  2010,  ~350  employees   • Provide  NoSQL  database  for  Digital  Economy   • Open  source  development  &  go-­‐to-­‐market  model   • 600+  customers,  including  25+  of  the  Fortune  100  
  • 3. ©2015  Couchbase  Inc.   3   $40B  database  industry  being  disrupted   92%   Relational   Technology   Other   2015   <50%   Relational   Technology     Non-­‐relational   Technology   2030   More  than  70%  of  DBMS  market  will  be  based  on   non-­‐relational  technology  in  2025    Source:  IDC  
  • 4. ©2015  Couchbase  Inc.   4   Leaders  have  emerged,  industry  consolidating   Analytic   Databases   Get  insights  from   data   Real-­‐time,     Interactive  Databases   Fast  access     to  data   NoSQL  
  • 5. ©2015  Couchbase  Inc.   5   Why  CTOs/CIOs  care  about  NoSQL  
  • 6. ©2015  Couchbase  Inc.   6   Digital  Economy  is  growing   6x  faster  than  rest  of  economy   More  and  more     industries  moving  online  
  • 7. ©2015  Couchbase  Inc.   7   NoSQL  serves  needs  of  web,  mobile  &  IoT  applications   •  Easy  scaling   •  Reliable  at  scale   •  Consistent  low  latency   •  High  throughput   •  Schemaless  data  model   •  Easy  data  accessibility  
  • 8. ©2015  Couchbase  Inc.   8   General  purpose  DBMS  for  web,  mobile,  IoT  apps  
  • 9. ©2015  Couchbase  Inc.   9   Digital  Economy  Started  in  1995     Most  of  Digital  Economy  Runs  on   Relational  Technology  Today     ~70%  of  Business  is  Replacing   Relational  Technology  
  • 10. ©2015  Couchbase  Inc.   10   Customer  Success  
  • 11. ©2015  Couchbase  Inc.   11   300+  Digital  Economy  Customers  600+  Digital  Economy  Customers  
  • 12. ©2015  Couchbase  Inc.   12   50%  improvement  in     response  time  for  “Answers  on   Demand”  analytics  app   20%  less  CPU   consumption,  30%  more   throughput  for  #1  GDS   travel  service   1B+  users  across  12  data  centers   supported  by  Couchbase  Server   (iTunes,  Apple.com,  App  Store,   iCloud)       Zero  downtime  for   Walmart.com  on  Black   Friday  &  Cyber  Monday  2014   500M-­‐user  messaging  platform     supported  by  Couchbase  Server;   replaced  MongoDB  &  improved   performance  while  cutting   number  of  servers  by  50%   Couchbase  delivers  tangible  value  for  customers   VALUE   CREATION   20x  improvement  in   database  performance  for   #1  tax  software  service  
  • 13. ©2015  Couchbase  Inc.   13   Why  does  Tesco  use  Couchbase?   Tesco  uses  Couchbase  for  growing  number  of  use  cases,  including   Product  Catalog,  Pricing,  Voucher  /  Coupon,  &  Customer  Orders   databases     •  Tesco  required  high  performance,  scalable,   distributed  database  to  support  move  to  services-­‐ based  architecture     •  Needed  DBMS  that  could  accommodate  fast-­‐ changing  product  data  &  multiple  data  types   across  many  use  cases   •  Tesco  selected  Couchbase  over  MongoDB   •  Couchbase  provides  highly  scalable,  high   performance  solution  with  flexible  data  model,   which  can  be  easily  deployed  and  expanded  for   different  needs     PROBLEM   SOLUTION   &  BENEFITS  
  • 14. ©2015  Couchbase  Inc.   14   Why  does  PayPal  use  Couchbase?   PayPal  uses  Couchbase  to  help  manage  massive  amounts  of  real   time  data,  generate  insights,  &  optimize  performance  for  one  of   world’s  largest  online  transaction  platforms     •  PayPal  needed  database  that  could  collect  very   large  amounts  of  operational  data  (web  &  mobile   clickstream)  in  real  time   •  Needed  to  provide  analysts  with  operational   reports  &  visualizations  across  multiple  factors   (e.g.,  time,  location,  device  type,  etc.)   •  Couchbase  enables  PayPal  to  capture,  store,  &   process  real  time  web  data   •  Couchbase  manages  1B+  documents  &  10TB  of  data   •  Business  analysts  can  monitor  system  performance   minute  by  minute   PROBLEM   SOLUTION   &  BENEFITS  
  • 15. ©2015  Couchbase  Inc.   15   Why  does  Walmart  use  Couchbase?   Walmart  uses  Couchbase  to  help  deliver  fast,  interactive  &  highly   satisfying  user  experience  for  millions  of  online  shoppers  across   Walmart  properties   •  Walmart  needed  scalable,  distributed  DBMS   that  could  ensure  24x365  data  availability  &   fast  responsiveness  for  online  shoppers     •  Solution  needed  to  support  massive  spikes  at   peak  times,  such  as  Black  Friday  &  Cyber   Monday   •  Walmart  deployed  Couchbase  to  support   user  session  &  product  data  for  online   shopping   •  During  Black  Friday  &  Cyber  Monday  2014,   Walmart  had  record  online  shopping   activity,  with  zero  downtime   PROBLEM   SOLUTION   &  BENEFITS