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Are you ready to change the way your business does data protection?

FROM COST CENTER TO BUSINESS ENABLER
Leading IT teams don’t think of data protection in traditional terms
and that’s no accident. They think and act like service
providers, and in doing so transform backup and archive
operations from mere cost centers to business enablers.

ARE YOU BUILDING YOUR IT INITIATIVES ON
THE RIGHT DATA PROTECTION FOUNDATION?
Traditional backup architectures can’t meet today’s data
protection challenges of massive growth and application
performance—and they aren’t designed for
services-oriented business models.
That’s because they have:

• Limited flexibility, agility & scale
• Silos of point products
• No central oversight
• No cost control
• High risk

GOODBYE ACCIDENTAL ARCHITECTURES,
HELLO INTEGRATED DATA PROTECTION
Gain control of your IT environment. Eliminate silos of
data protection within your environment—and
experience the difference:

• Reduce costs
• Boost critical application performance
• Enable service-oriented business models (ITaaS)
• Drive revenue, and more

SUPPORT KEY IT INITIATIVES

BIG DATA:
50x data growth

IT-AS-A-SERVICE:
Automated,
consumption-based, reliable

over the next 10 years

CONSOLIDATION &
APPLICATION
MODERNIZATION:
73% of IT budgets still

CLOUD COMPUTING:
Private, public, hybrid clouds

spent on maintenance

VIRTUALIZATION:
%
Approaching 100

MOBILITY & BYOD:
1.3B mobile workers by 2015

virtualized environment
and deployment

WHAT IS A PROTECTION
STORAGE ARCHITECTURE?
This new, transformational architecture brings together
three core components to elevate data protection
in your organization:

PROTECTION STORAGE
Support disaster recovery, backup, and
archive with cost- and capacity-optimized
storage with high data durability.
DATA SOURCE INTEGRATION
Optimize data flows and data source
UIs—including hypervisor, application, and
storage—for new levels of performance
and visibility.
DASHBOARD

DATA MANAGEMENT SERVICES
A catalog of all data copies plus reporting
and analytics to ensure compliance.

WHY THIS NEW APPROACH?
Transformation will happen with or without you.
Your organization must adapt to compete. The benefits
of a Protection Storage Architecture are many.
SPEED IT
AND GROW
BUSINESS BY
IMPROVING:

IT:

TIME TO DEPLOY,
TIME TO SCALE,
TIME TO BACK UP,
TIME TO RECOVER

BUSINESS:

TIME TO INNOVATE,
TIME TO DECISION-MAKING,
TIME TO REVENUE,
TIME TO EXPAND

FROM BLUEPRINT TO REALITY:
HOW TO GET STARTED
Implement Protection Storage—it’s the fastest way to
create a solid protection environment without changes
to software or policies. And without hiring new staff.
Work with Diverse Users from high-end application
users to virtualization to NAS. Find out what they need.
Highlight the day-to-day benefits of data
source integration.
Add Data Management Services for capabilities that go
far beyond traditional backup. Ensure compliance,
analyze data, add value—and quit fighting fires.

TRUST EMC
As the world’s #1 data protection company, we
deliver the advanced software and hardware
solutions your business can trust
now and well into the future.
Durability:

Ensure your data will
be there for years to
come. Think RAID,
disk scrubs,
checksums, and a file
system that’s built to
be resilient to errors.

BUILD

Multi-use:

Scale easily and
reduce CAPEX and
OPEX costs by
unifying backup,
archive, and DR.

Capacity- and
Cost-optimized:

Reduce your data
footprint and overhead.
Scale performance with
low-cost, largecapacity storage.

ON THE RIGHT FOUNDATION

Learn more now:

emc.com/backupleader

EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their
respective owners. © Copyright 2013 EMC Corporation. All rights reserved. 11/13 Infographic 264825

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Change Data Protection with Protection Storage Architecture

  • 1. Are you ready to change the way your business does data protection? FROM COST CENTER TO BUSINESS ENABLER Leading IT teams don’t think of data protection in traditional terms and that’s no accident. They think and act like service providers, and in doing so transform backup and archive operations from mere cost centers to business enablers. ARE YOU BUILDING YOUR IT INITIATIVES ON THE RIGHT DATA PROTECTION FOUNDATION? Traditional backup architectures can’t meet today’s data protection challenges of massive growth and application performance—and they aren’t designed for services-oriented business models. That’s because they have: • Limited flexibility, agility & scale • Silos of point products • No central oversight • No cost control • High risk GOODBYE ACCIDENTAL ARCHITECTURES, HELLO INTEGRATED DATA PROTECTION Gain control of your IT environment. Eliminate silos of data protection within your environment—and experience the difference: • Reduce costs • Boost critical application performance • Enable service-oriented business models (ITaaS) • Drive revenue, and more SUPPORT KEY IT INITIATIVES BIG DATA: 50x data growth IT-AS-A-SERVICE: Automated, consumption-based, reliable over the next 10 years CONSOLIDATION & APPLICATION MODERNIZATION: 73% of IT budgets still CLOUD COMPUTING: Private, public, hybrid clouds spent on maintenance VIRTUALIZATION: % Approaching 100 MOBILITY & BYOD: 1.3B mobile workers by 2015 virtualized environment and deployment WHAT IS A PROTECTION STORAGE ARCHITECTURE? This new, transformational architecture brings together three core components to elevate data protection in your organization: PROTECTION STORAGE Support disaster recovery, backup, and archive with cost- and capacity-optimized storage with high data durability. DATA SOURCE INTEGRATION Optimize data flows and data source UIs—including hypervisor, application, and storage—for new levels of performance and visibility. DASHBOARD DATA MANAGEMENT SERVICES A catalog of all data copies plus reporting and analytics to ensure compliance. WHY THIS NEW APPROACH? Transformation will happen with or without you. Your organization must adapt to compete. The benefits of a Protection Storage Architecture are many. SPEED IT AND GROW BUSINESS BY IMPROVING: IT: TIME TO DEPLOY, TIME TO SCALE, TIME TO BACK UP, TIME TO RECOVER BUSINESS: TIME TO INNOVATE, TIME TO DECISION-MAKING, TIME TO REVENUE, TIME TO EXPAND FROM BLUEPRINT TO REALITY: HOW TO GET STARTED Implement Protection Storage—it’s the fastest way to create a solid protection environment without changes to software or policies. And without hiring new staff. Work with Diverse Users from high-end application users to virtualization to NAS. Find out what they need. Highlight the day-to-day benefits of data source integration. Add Data Management Services for capabilities that go far beyond traditional backup. Ensure compliance, analyze data, add value—and quit fighting fires. TRUST EMC As the world’s #1 data protection company, we deliver the advanced software and hardware solutions your business can trust now and well into the future. Durability: Ensure your data will be there for years to come. Think RAID, disk scrubs, checksums, and a file system that’s built to be resilient to errors. BUILD Multi-use: Scale easily and reduce CAPEX and OPEX costs by unifying backup, archive, and DR. Capacity- and Cost-optimized: Reduce your data footprint and overhead. Scale performance with low-cost, largecapacity storage. ON THE RIGHT FOUNDATION Learn more now: emc.com/backupleader EMC2, EMC, and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners. © Copyright 2013 EMC Corporation. All rights reserved. 11/13 Infographic 264825