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MarikitiMARKET
eric kotonya
01NOV2017
a shop run by customers
unproductive time & money
Rising
customer
acquisition
costs for
retailers
Slow,
inefficient
search-and-
buy process for
customers
Glut of shop-
catalog
ecommerce
apps and
websites
PROBLEM
Buyers shop by
posting
purchase
requests on
social media
Selling starts
by picking a
buyer request
and actioning
it
Lists by city,
category,
budget, seller
interest, time-
to-purchase
and recency
a shop run by customers
SOLUTION
Shop and sell
by location in
4,300 cities
across 128
countries
Swahili, English,
French and
Spanish at
launch
Marikiti
android app
for
smartphones
on GooglePlay
city-centric social media
DESIGN
Free view-only
access for app,
web and USSD
developers
$ 3.65
Premium
membership
for shoppers
and small
retailers
$ 365 VIP
membership -
for high-value
retailers and
professional
providers
members club
BUSINESS MODEL
API data feed
lets third-party
developers
build on
platform
Structured data
layer that can
be machine-
read easily and
accurately
Enables sale
quotation and
fulfillment
automation to
known
customers
automation-ready data
INNOVATION
Highest
possible sales
conversion per
marketing $
Best possible
purchase deal
per minute
spent shopping
Near-zero
shopping
complexity for
humans and
machines
less time, money & complexity
VALUE PROPOSITION
Buying, renting
and hiring
requests now,
later available
cash for
investment
Rapid equity
funding for low
budget, local
ventures driven
by local micro-
investments
Resilience
through a
combination of
micro-loan and
micro-VC
financing
sub $1,000 VC platform
IMPACT
App userbase
potential reach:
1.5 billion
smartphone
users in cities
Market size of
paying users:
15 million
retailers and
professionals
Market entry
strategy: app
pre-installation
partnership on
android
smartphones
android utility app
MARKETING
marikiti.market
@marikitiMARKET

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Marikiti Market pitchdeck

  • 2. unproductive time & money Rising customer acquisition costs for retailers Slow, inefficient search-and- buy process for customers Glut of shop- catalog ecommerce apps and websites PROBLEM
  • 3. Buyers shop by posting purchase requests on social media Selling starts by picking a buyer request and actioning it Lists by city, category, budget, seller interest, time- to-purchase and recency a shop run by customers SOLUTION
  • 4. Shop and sell by location in 4,300 cities across 128 countries Swahili, English, French and Spanish at launch Marikiti android app for smartphones on GooglePlay city-centric social media DESIGN
  • 5. Free view-only access for app, web and USSD developers $ 3.65 Premium membership for shoppers and small retailers $ 365 VIP membership - for high-value retailers and professional providers members club BUSINESS MODEL
  • 6. API data feed lets third-party developers build on platform Structured data layer that can be machine- read easily and accurately Enables sale quotation and fulfillment automation to known customers automation-ready data INNOVATION
  • 7. Highest possible sales conversion per marketing $ Best possible purchase deal per minute spent shopping Near-zero shopping complexity for humans and machines less time, money & complexity VALUE PROPOSITION
  • 8. Buying, renting and hiring requests now, later available cash for investment Rapid equity funding for low budget, local ventures driven by local micro- investments Resilience through a combination of micro-loan and micro-VC financing sub $1,000 VC platform IMPACT
  • 9. App userbase potential reach: 1.5 billion smartphone users in cities Market size of paying users: 15 million retailers and professionals Market entry strategy: app pre-installation partnership on android smartphones android utility app MARKETING