23. The App Monetization Opportunity
with Video
● Tap into growing video advertising budgets on
mobile;
24. The App Monetization Opportunity
with Video
● Tap into growing video advertising budgets on
mobile;
● Leverage eyeballs into revenues by supplying
inventory to ever-increasing demand for mobile
placements;
25. The App Monetization Opportunity
with Video
● Tap into growing video advertising budgets on
mobile;
● Leverage eyeballs into revenues by supplying
inventory to ever-increasing demand for mobile
placements;
● Prepare for programmatic direct future marketplace
with API- and backend-driven ad serving.
27. The App Monetization Dilemma with
Video
How to monetize users with ads that don’t displace
their attention from your app...
28. The App Monetization Dilemma with
Video
How to monetize users with ads that don’t displace
their attention from your app...
...yet still convert well enough to maintain viable
CPMs.
30. The App Monetization Imperative with
Video
Build engaging mobile advertising experience on
mobile that is integrated natively, brings value to the
customer, and is served with intent.
31. The App Monetization Imperative with
Video
Build engaging mobile advertising experience on
mobile that is integrated natively, brings value to the
customer, and is served with intent.
Ads must be:
32. The App Monetization Imperative with
Video
Build engaging mobile advertising experience on
mobile that is integrated natively, brings value to the
customer, and is served with intent.
Ads must be:
● Native;
33. The App Monetization Imperative with
Video
Build engaging mobile advertising experience on
mobile that is integrated natively, brings value to the
customer, and is served with intent.
Ads must be:
● Native;
● User-initiated (pull, not push);
34. The App Monetization Imperative with
Video
Build engaging mobile advertising experience on
mobile that is integrated natively, brings value to the
customer, and is served with intent.
Ads must be:
● Native;
● User-initiated (pull, not push);
● Integrated seamlessly into content (not a distraction
from app’s use case).
42. Rewarded Video as a Content Driver
Rewarded video serves as the primary driver of
content delivery, eg. content is mostly unlocked via
video rewards in the app’s (mostly games) core use
case
46. Rewarded Video as a Content
Accelerator
Video rewards increase the pace at which content is
unlocked or at which progression in the app’s core use
case is permitted.
49. Brand Placements as a Content
Extension
Branded ad placements extend the available content in
the app. Brand advertisements take the form of native
content.