7. - 9 / 15 of the most used
apps (in terms of unique
audience) owned by
Facebook & Google;
Current State of the App Economy
Source: comScore, May 2017
8. - Many of these apps are ad
channels and / or
third-party content
distribution channels;
- “Legacy” apps like
Facebook, YouTube, Gmail
still growing at >10% YoY.
*
*
*
*
*
*
*
Source: Nielsen
Current State of the App Economy
9. • Tech giants own considerable mobile
audience and that audience is growing;
• Tech giants are turning their apps into
content consumption platforms;
Current State of the App Economy
13. • Tech giants own considerable mobile
audience and that audience is growing;
• Tech giants are turning their apps into
content consumption platforms;
• Increased consumer engagement / spending
on mobile continues to drive advertising
budgets.
Current State of the App Economy