Understanding the effects of online threats in the physical world

1. Online threats
go offline
Ericsson ConsumerLab
Understanding the effects of online
threats in the physical world
An Ericsson Consumer Insight Summary Report
February 2017

2. A NEW THREAT REALITY
Ericsson ConsumerLab, Online Threats Go Offline, 2017 | 2017-02-20 | Page 2
INTERNET USER
Almost half say
personal, financial
and medical threats
that originate online
can manifest in the
physical world.
The other half have
a traditional threat
perception and do
not see physical and
online threats as
interlinked.

3. Feeling concerned
THOSE WITH THE
HIGHEST NUMBER OF
THREAT CONCERNS
ALSO FEEL THE SAFEST
Merely addressing threat
concerns is not enough; the
focus should be on supporting
those who feel less in control.
Ericsson ConsumerLab, Online Threats Go Offline, 2017 | 2017-02-20 | Page 3
Comfortable with new threat perception
Uncomfortable with new threat perception
Comfortable with traditional threat perception
Uncomfortable with traditional threat perception
Averagenumberofconcerns
outof19surveyed
14
11
3 3
Source: Ericsson ConsumerLab, Online Threats Go Offline, 2017
Base: Internet users aged 15-69, 17 countries

4. THOSE USING
MULTIPLE
MEASURES
FEEL SAFEST
ONLINE SAFEGUARDING MEASURES
Ericsson ConsumerLab, Online Threats Go Offline, 2017 | 2017-02-20 | Page 4
Percentageusing
safeguardingmeasures
Comfortable with new threat perception
Uncomfortable with new threat perception
Uncomfortable with traditional threat perception
Source: Ericsson ConsumerLab, Online Threats Go Offline, 2017
Base: Internet users aged 15-69, 17 countries
50%
0%
10%
20%
30%
40%
Use only
personal
devices
Use secure
networks
(VPN)
Avoid storing
sensitive
data online
Use privacy
settings
Avoid public
Wi-Fi

5. CONSUMERS WHO FEEL SAFER HAVE MORE
TRUST IN ORGANIZATIONS TO SAFEGUARD
THEIR PERSONAL DATA
› The key areas in which consumers need support
are in preventing online identity theft and
securing financial and contact information
online.
› As online and offline threats are merging,
safeguarding solutions that span both domains
will become more important.
TRUSTED FOR
SAFEGUARDING ONLINE
Ericsson ConsumerLab, Online Threats Go Offline, 2017 | 2017-02-20 | Page 5

6. Self-driving cars from ICT players in demand
In the future, information and communication technology (ICT) is
expected to enable different modes of transportation, and this
change is in demand from consumers.
In 14 cities around the world, 40 percent of advanced internet
users would be very interested in cars designed by the 5 biggest
IT companies.