Transforming to SDN, NFV and Cloud

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Senior Vice President & Head of Business Unit Cloud and IP Anders Lindblad keynote speech at BBWF 2014. The Networked Society is happening, we are at the Inflection point. We as an industry have installed broadband networks, and new possibilities emerges on top of the installed base. And we don’t have to wait, growth and innovation is possible already now!

Technology

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 1
BROADBAND WORLD FORUM 2014
TRANSFORMING TO
SDN NFV & CLOUD
Anders Lindblad
Executive Vice President and Head of Business Unit Cloud & IP
Ericsson

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 2
INSTALLATION DEPLOYMENT
MOBILITY - BROADBAND - CLOUD
The Networked society
We are at the ICT inflection point
Source:
Carlota Perez

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 3
Growth opportunities now
EPC
IMS
BSS
Hello
Wi-Fi calling

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 4
transforming industries
Traditional Industries
Devices Applications
Operators & Network
Digitalize & Mobilize
Network Slicing
Transformed
Industries

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 5
The connected car
Self steering
Entertainment
Navigation
Operation & Maintenance
Security

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 6
THE Transformation journey has
started
Transformation
journey
“Radically
simplified
network”
“Bring
products to
market much
quicker”
“Providing
cloud services
to enterprise”
NETWORK
COMPUTE
&
STORAGE
APP APP APP
Today
Tomorrow
Global cloud based networks
MANAGE

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 7
TELSTRA’S TRANSFORMATION
Mike Wright
Group Managing Director, Networks
Telstra

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 8
Value CHAINS transforming
PROGRAMMABLE
NETWORK
BUSINESS MODELS
PROCESSES

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 9
www.ericsson.com/real-performance
# Realperformance
Nothing is more real
Than user experience

Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 10

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Transforming to SDN, NFV and Cloud

1. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 1 BROADBAND WORLD FORUM 2014 TRANSFORMING TO SDN NFV & CLOUD Anders Lindblad Executive Vice President and Head of Business Unit Cloud & IP Ericsson

2. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 2 INSTALLATION DEPLOYMENT MOBILITY - BROADBAND - CLOUD The Networked society We are at the ICT inflection point Source: Carlota Perez

3. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 3 Growth opportunities now EPC IMS BSS Hello Wi-Fi calling

4. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 4 transforming industries Traditional Industries Devices Applications Operators & Network Digitalize & Mobilize Network Slicing Transformed Industries

5. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 5 The connected car Self steering Entertainment Navigation Operation & Maintenance Security

6. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 6 THE Transformation journey has started Transformation journey “Radically simplified network” “Bring products to market much quicker” “Providing cloud services to enterprise” NETWORK COMPUTE & STORAGE APP APP APP Today Tomorrow Global cloud based networks MANAGE

7. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 7 TELSTRA’S TRANSFORMATION Mike Wright Group Managing Director, Networks Telstra

8. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 8 Value CHAINS transforming PROGRAMMABLE NETWORK BUSINESS MODELS PROCESSES

9. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 9 www.ericsson.com/real-performance # Realperformance Nothing is more real Than user experience

10. Commercial in confidence | EAB-14:060355 Uen Uen, Rev B | 2014-10-21 | Page 10

Transforming to SDN, NFV and Cloud

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