This document provides tools and strategies for blogger outreach, including finding prospects, researching them, and pitching them. It outlines search engines, social media, and blogs themselves as ways to find influencers in relevant niches. Specific tools are recommended for prospect research on blogs, Twitter, Google+, and more. Templates and tracking are also suggested for effective outreach pitches and follow up. The overall goal is to creatively engage bloggers and increase exposure through guest posts.

1. Blogger Outreach
Tools

2. Blogger Outreach Tools
• Re-cap previous workshop
• Tools for finding prospects
- search engine
- social media
• Tools for pitching

3. Quick recap
• Why Blogger Outreach?
• Plan
1. Find Your Niches
2. Research
3. [Engage] Pitch
4. Track

4. Prospects via search engine
• People have done the work for you!
• “Top 10 fashion blogs”
• “Fashion blog list”

5. A list of blogs can sometimes
be found….on a blog

6. Most likely a mix of keyword..

7. Quotations “ “

8. inurl:

9. Specific domain (.nl)

10. intitle:

11. Or combine…
Examples
“write for us”
“guest blog requirements”
“trade publication”

12. intext:

13. Advanced search
 Blog search
 Search tools
 Language settings
 Incognito window

14. Social media as a tool
 Finding influential people
 Different topics and niches
Why?
Social is becoming more important
They probably have a blog
They can reach a big audience

15. Twitter

16. www.followerwonk.com

19. Twellow

20. Klout

21. Linkedin

23. Google+
www.findpeopleonplus.com

24. Outreach networks /
Guest blog opportunities
• There are loads!
• www.blogdash.com
• www.bloggerlinkup.com
• www.bloggabase.com
• www.myblogguest.com
• www.helpareporter.com

25. Brainstorming for topics
 Google search – articles past month/week etc
 Google Trends
 Foller.me

26. Pitching tools
Canned responses

27. Follow-up
• If the recipient opened the e-mail

28. • Hopefully this presentation was helpful. There
is not one specific way to do Blogger
Outreach, but these tools can help to improve
the outreach. Every outreach is different,
because it involves a different person. It
sometimes takes some creativity to make it
successful!
• Thank you for attending!