2. Background
• TURNER is an integrated marketing communications agency that specializes in
travel and lifestyle brands.
• TURNER offers the following services:
Media relations Content marketing
Digital communications Crisis communication
Events and showrooms Celebrity placements
Press trips Partnerships
Influencer relations Research
3. Challenges
• How do you grow business with
current clientele?
• How do you tap adjacent business
related to travel and lifestyle?
TURNER is challenged to
grow their business.
• How do you position the company
as a truly integrated agency that
delivers valuable digital and social
media services?
TURNER is challenged to
promote awareness about
their digital capabilities.
4. Recommendations
• How do you grow business with current clientele?
• How do you tap adjacent businesses?
• How do you create awareness about digital expertise?
TURNER should highlight their success throughout the years.
How has the company helped its clients meet their goals?
TURNER should highlight their knowledge of the emerging market.
How is the company able to assess and foresee outcomes?
TURNER should highlight their digital offerings and services.
How is the company able to keep up with the latest digital trends?
6. Messages
• TURNER will communicate the following messages throughout the campaign.
TURNER builds personal relationships with their clients which
translate to mutual growth and success.
TURNER helps clients assess trends and foresee outcomes
using the proper knowledge and expertise.
TURNER keeps up with the evolving digital trends which give
their clients a competitive edge.
7. Goals and Objectives
• Objective 1
• Increase overall business by 20%
Goal 1
Grow business with
current clientele and
tap adjacent business
• Objective 2
• Increase thought-leadership in digital
realm
Goal 2
Promote awareness
about digital offerings
and capabilities
• Objective 3
• Increase public awareness through the
use of employees
Goal 3
Promote growth within
the company and out
8. Strategies and Tactics
Strategy 1
Highlight the success of the company by promoting the personal
relationship they build with the clients
From Me to You What are your clients saying?
Out and About What can you and your client do?
Something is Brewing What is next for your client?
Current Clientele and Adjacent Businesses
9. From Me to You
What can your client say about you?
• Have a client create a blog post on behalf of Turner
• Interview a client and ask about your collaboration
• Create a video featuring your client
10. Out and About
What can you and your client do together?
Curated team building
Account specific
Goal oriented
Celebrate success
Reconnect
Future
11. Something is Brewing
What can people expect from your clients?
• Using Turner assets to promote clients
• Teasers that can leave audience curious
• DO NOT BE HARD SELL
12. Strategies and Tactics
Strategy 2
Pitch CEO to industry related media and conferences and owned
platforms specific to digital communications
Turner Story Who is Christine Turner?
Turner Lifestyle What is the Turner lifestyle?
Turner Corner What would Christine Turner do?
13. Turner Story
How do you pitch the CEO?
• Who is Christine Turner?
• What is her success story?
• When did she start Turner?
• Where did she start it?
• Why is it transitioning?
14. Turner Lifestyle
What kind of lifestyle did Christine Turner create for the
company and its employees?
• What is a typical day in Turner?
• How does Christine communicate with the employees?
15. Turner Corner
What would Christine Turner do?
• Weekly blog posts and/or digi talks from Christine
• Christine can talk about upcoming projects, collaborations,
and digital trends
16. Strategies and Tactics
Strategy 3
Encourage employees to promote the company through digital
Turner Takeover What is happening today?
Page Turner What are your thoughts for the week?
Turner Hackathon Should we come together?
18. Page Turner
What do your employees think?
• One blog post a week from employees
• Employees can talk about the agency life, digital trends, etc
• Management chooses one post per week
FUN FACTS!
19. Turner Hackathon
When should you get together with regional offices?
• Chicago, New York, and Denver offices get together
• What are the plans moving forward?
• How can we help each other?
21. Audit
Instagram Twitter Facebook Pinterest LinkedIn Snapchat
Followers 648 3,538 1,203 519 2,855 n/a
Posting
Frequency Weekly Daily
Every 2-3
days n/a Every 2 days Daily
Content
Company & client
events, behind the
scenes at Turner
Client &
industry
news, chats
Client &
industry
news
Travel
destinations,
style, food/drink
Company info, job
postings, industry
information
Behind the
scenes at Turner,
Client work
23. Social Media Playbook
The essentials
Purpose and objectives
Roles
Social media channels
How to be social
Content
Social Media Playbook
✔ ✖
Consider audience on social
channel
✔
Check previous content before
creating your post
✔
You do not need to evaluate
content
✖
24. Recommendations
• User more trending hashtags
• More visual content than informative content
Instagram
• Central hub for news/events and updates
• Original video content from management
Facebook
• Engage with influencers and potential clients
• Promote news/events from Facebook page
Twitter
• Turner work culture
• Day to day of Turner employees at work
Snapchat
• Promote articles from Spin Kitchen
• CEO to share company stories
LinkedIn
26. Success Factors
• Did business increase by 20%?Clientele
• Which projects were featured?
• Did these attract more clientele?
Awards
• Where was the company mentioned?
• Are the correct messages reflected?
Impressions
• Was there an increase in website clicks?
• Did these convert into action?
Traffic
• Are there more job applications from people
with background in digital communications?
Jobs