New York Bestseller Jake Knapp’s book, Sprint, explores how companies and teams can replicate Google’s sprint process to solve a problem within five days.
So how does a design sprint actually work, and how can you use a sprint to devise effective solutions in such a short period of time?
Enhance your productivity through design sprints, you’ll learn:
- What is a Design Sprint
- Design sprint case studies and success stories
- How you can run a design sprint effectively
2. 1. What is your experience with Design Sprints?
2. What do you want to learn?
Why are we here?
3. W ’ h h m u
spend months on this!
We have a big problem to solve
It should have been solved yesterday
Sound familiar?
Our
typical
situation
4. A. Have another meeting
How might we get ourselves out of this
situation?
B. Do a business case
C. Delegate it D. Run a Design Sprint
5. But what is a Design Sprint?
The sprint is a five-day process for answering critical business
questions through design, prototyping, and testing ideas with
customers.
The sprint gives teams a
shortcut to learning without
building and launching.
http://www.gv.com/sprint/
6. Where it originated
• Jake created the Design Sprint approach at
Google in 2010
• He ran over 100 sprints with start-ups at
Google Ventures from 2012–2017
• Then he wrote the book Sprint about the
process.
• It combines elements from Agile,
Design Thinking and Lean
7. Typical outcomes
• Align teams and improve collaboration
• Get endorsement from the sponsor to progress and
deliver a validated idea
• Help to convert a prospective client
• Build up a product backlog
• Cut through politics and elephants
• Waste a week
8. Types of challenges best suited
3 You don’t have the answer and the team is stuck!
1 You have a big / complex project or problem to solve
2 You’re just starting out
4 It’s going to cost a lot of time or money and you need a solution quick
Source: https://www.invisionapp.com/inside-design/popular-design-sprint-questions/
9. Types of challenges not well suited
3 If you don’t have leadership buy-in
1 When an effective prototype can’t be produced in a day
2 When it isn’t a product/service design problem
4
When there isn’t enough information up front to effectively
inform the solution
Source: https://www.invisionapp.com/inside-design/design-sprint-wont-work/
https://designsprintkit.withgoogle.com/planning/initialwork
13. An approach
Slide image courtesy of Richard Banfield, C. Todd Lombardo, and Trace Wax.
Understand Interpret Ideate
Prioritise Prioritise
DefineDefine PrototypePrototype TestTest
14. An approach
Pre Monday Tuesday Wednesday Thursday Friday
Define
Understand
Interpret Ideate TestPrototypeDefine
Daily Check-ins
Prioritise Prioritise
15. Case Study – Insurance
Despite favourable market conditions and a growing
home loan book and therefore opportunity, sales of the
insurance product have steadily declined, particularly in
branches and if left unaddressed, will miss FY plan by ~XX%.
Problem
• Understand what are the perceptions and behaviours of both our customers
and our customer facing employees towards the insurance product
• Propose validated concepts on how we can address the declining numbers
u ’ u m w b g f u p .
Desired
Outcomes
16. The approach – Week 1
Pre Monday Tuesday Wednesday Thursday Friday
Define
Understand
Interpret Ideate
Daily Check-ins
Prioritise Prioritise
Plan
Define
17. Monday Tuesday Wednesday Thursday Friday
TestPrototype
Daily Check-ins
Prototype Test Present
The approach – Week 2
22. Case Study – Insurance
• A clearer understanding of the behaviours of the
customers and employees
• A set of validated concepts with customers and employees, which were
prioritised in the respective channel and product backlogs for future
refinement and delivery.
Outcomes
23. Case Study - The British Museum
How might we improve wayfinding
in the British Museum?
Problem
They compressed their sprint into
two half-days, and conducted a
total of 25 interviews with and
observations of visitors.
Approach
The team is looking at piloting
the Language Indicators
concept over the next year.
Outcome
https://sprintstories.com/running-design-sprints-in-museums-41a64a8aff50
24. Case Study – Happn
Generate a broad range of ideas to encourage users to move beyond browsing behaviour and
initiate an interaction with other users.
Problem
Approach
Based on this Design Sprint, the Happn team built and released the
validated concept, a game, in very close alignment with the prototype. The
update was rolled out to and A/B tested by female-identifying users in 3
countries. 46% of users who played the game once played a second time.
Overall, engagement for women increased 27%
Outcome
https://designsprintkit.withgoogle.com/introduction/case-studies/happn-increases-user-engagement
29. The team
• The facilitator (you?)
• The product manager/owner (probably the decider)
• UX Designer
• Delivery/Development manager
(they’ll help carry the customer stories forward)
• Tech Architect / Engineer
• Customer representative
• Marketer
30. • Write a sprint brief: Sprint Goal, Intended Outputs and Relevant Insights
• Get the right sponsor (including for prospective clients)
• Prepare a suitable plan / schedule
• Assemble Your Design Sprint Team! Lock them in!
• Do your pre-research - obtain and synthesize it before the sprint
• Schedule all customer interviews and lightning talks ahead of time to keep to the schedule.
• Set up the space the team will work in with everything they need and remove distractions
As a facilitator, some things you need do…
Before During After
31. • Stick to the schedule methodology - Stay orgranised but adapt
• Delegate - Ask for help if you get overwhelmed
• Update the sponsor through daily standups
• Document as you go with templates – Content over Form
• Keep the momentum and engagement going!
• Pace your coffee intake and drink plenty of water
As a facilitator, some things you need do…
Before During After
32. • Summarise outputs and learnings into a proposal pack and pitch it back to the sponsor!
• Take the opportunity to leverage momentum by sharing with the wider team
• Save and store all artefacts. You don’t need to digitise everything.
• Set a plan for what’s next!
As a facilitator, some things you need do…
Before During After
34. Engage others in the community.
Y u’ h p fu y m
someone new today who you can
use as a sounding board or coach
to guide you on your next Design
Sprint!
Get Support
Some final hot tips!
• AJ & Smart (Youtube Series)
• Duco app (Android and Apple)
• G g ’ D g Sp K
• Google Ventures Sprint website
• Sprint Stories
• RealTimeBoard
• InVision
Online resources
35. “...many methods start out as legitimate tools to promote better,
clearer thinking faster and end up as activities substituted for
thinking ... This happens when the method gets watered down
and over-hyped in practice. Practitioners start identifying their
expertise with the style of activity (e.g. “I run focus groups”)
rather than with the substance of the intended outcome and the
discipline the method requires.”
- Erika Hall
“
Source: https://medium.com/mule-design/design-sprints-are-snake-oil-fd6f8e385a27
