4. each situation (context) is somewhat the
same, somewhat different. same
products, but different value
4
5. do you know how much, or how little
value is created?
5
6. there are similarities in our way of
thinking about value creation and
markets. let’s look at mainstream thinking
6
7. traditional markets consist of
independent, separated people. we
choose particular demographics because
we think these people are responsive
to the same message
7
18. in the network economy, the buyer
notifies of the intent to buy and sellers
respond. accordingly companies need to
be responsively present in the contexts of
value creation
18
19. taking intentions of people seriously.
what does it mean to be people centric?
19
20. it is about network relationships,
and reputation, forwarding and
recommendation architectures
20
21. technically it is about transparent, open
platforms and a change of focus from
servers (pages) to clients
and applications.
21
22. the aggregation is going from server-side
to client-side. the decision about what to
bring together in a bundle is made by the
user, not by the producer
22
23. examples of this are iPhone applications
as well as Firefox and Google
Chrome extensions
23
26. the web's architecture is based on links.
links connect. we are able simultaneously
to distribute the task of knowing and
integrating what we know
26
27. value creation is dependent on the value
of connections in the network
27
28. links are thus even more important than
information in any given context
28
29. being able to connect with other users is
often more important than being able to
connect with the company
29