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RH / SAP Visual Enterprise SolutionRH / SAP Visual Enterprise Solution
Presenter: Roberto Tomé
SAP Visualization Overview - Agenda
Global Trends
How the Best Perform
The Value of Visualization
The Real World at Customers
A Look Ahead
Summary
© 2011 SAP AG. All rights reserved. 2
Enabling the Visual Enterprise
Business Scenarios
Espedia in a nutshell
Global Trends
Global Trends
Information
Growth
Resource and
Time Pressure
Selective
Demand
© 2011 SAP AG. All rights reserved. 4
Information
Growth
Resource and
Time Pressure
Selective
Demand
FACT: we create as much information in
two days now as we did from the dawn
of man through 2003 ( about 5
exabytes).
FACT: 85% expect complexity of
their networks to grow significantly
FACT: 50% of world population
younger than 25, selective, tech
savvy, not loyal to brands
5 exabytes =
5368709120
gigabytes
85% 1
2
What did the best do?
Laggards
+85%
Innovation Development
Efficiency
Quality
Excellence
-20%
© 2011 SAP AG. All rights reserved. 5
Laggards
(70%)
Leaders
(30%)
% of Revenue from new
products,
MPI Group
Annual Revenue / R&D
Spend,
SAP Value Engineering survey 2010
Laggards Leaders
Quality costs, % of new
product revenue,
SAP Value Engineering survey 2010
Leaders
-20%5 25 61 115
The Bottom Line…
The Market Increasingly Demands:
o Products tailored to their requirements
o Availability on a global basis
o Innovation at high speed
o Quality at high levels
o Rapid response and repair
© 2011 SAP AG. All rights reserved. 6
o Rapid response and repair
SAP – Visual Enterprise Delivers:
o Improved time to market
o Higher quality in product and process
o Lowered cost in global operations
o Faster uptime
o Increased customer satisfaction
Why Are Graphics Important – Faster & Better Understanding!
Learning from animations and graphics:
10% better retention
30% better understanding
10% increase in engagement
50% reduction in learning time
Harvard University – 2009
© 2011 SAP AG. All rights reserved. 7
Harvard University – 2009
Several studies combined have shown:
A median percentage gain of 89% learning
effectiveness with images
Animation being better than static images for
communicating clearly
(Mayer, 1989b, Mayer/Gallini,1990; Mayer/Bove, 1996.).
The Enterprise Value of 3D!
© 2011 SAP AG. All rights reserved. 8
$10.2M
High ROI/ High Referenceability
Item Value
© 2011 SAP AG. All rights reserved. 9
$9.9M
$5.3M
Page 9
Item Value
RH Software - Annual Subscription, 5-year term $379,195/Yr = $1.9MM
RH Implementation Services $232,900
NPV $5,283,117
ROI 353%
Risk Adjusted ROI 323%
Payback Period 12 months
Monthly Cost of Doing Nothing $117,722
Visualization Improves Core Business Metrics
Business Speed
o Better Design Collaboration / Decision Support
o Faster Product Innovation / Time to Market
o Reduced Time to Revenue / Profit
Improved Quality
© 2011 SAP AG. All rights reserved. 10
o Enhanced Product Collaboration
o Reduced Training Time
o Improved Process Comprehension
Optimal Productivity
o Finer Clarity in Procedures and Methods
o Compressed Process Cycle-Times
o Quicker and Improved Decision Making
Enabling the Visual Enterprise
Challenge – Functional Area Autonomy
© 2011 SAP AG. All rights reserved. 12
R & D Manufacturing Sales &
Marketing
Service
Challenge – Lack of Integrated Data and Processes
Manufacturing
Sales &
Marketing
© 2011 SAP AG. All rights reserved. 13
Service
R & D
SAP‘s Solution - Creating the Center of Product Information
Manufacturing
Sales &
Marketing
BUSINESS DATA
CONSISTENCY
© 2011 SAP AG. All rights reserved. 14
Service
R & D
SAP‘s Solution - Fully Integrated Visual Enterprise
Manufacturing
Sales &
Marketing
BUSINESS DATA
CONSISTENCY
© 2011 SAP AG. All rights reserved. 15
Service
R & D
THE VISUAL
ENTERPRISE
SAP‘s Solution - Combined Visual & Business Data Analysis
Manufacturing
Sales &
Marketing
BUSINESS DATA
CONSISTENCY
© 2011 SAP AG. All rights reserved. 16
Service
R & D
THE VISUAL
ENTERPRISE
EMBEDDED
ANALYTICS
SAP‘s Solution - Fully Enabled Mobile Device Delivery
BUSINESS DATA
CONSISTENCY
Manufacturing
Sales &
Marketing
© 2011 SAP AG. All rights reserved. 17
THE VISUAL
ENTERPRISE
EMBEDDED
ANALYTICS
MOBILITY
Service
R & D
SAP‘s Strategy
© 2011 SAP AG. All rights reserved. 18
CENTER OF BUSINESS
INFORMATION
VISUALIZE ANALYZE MOBILIZE
Empower
Communication
Better Decision
Making
Enable
Flexibility
SAP Visual Enterprise Product Roadmap
Integration of Visualization
applications into the SAP
Business Suite
Q4 2011
Right Hemisphere / SAP
Compliant
3D graphical navigation and
search for massive product
information content & asset
Q3 2012
Enterprise Visualization
Navigation
Quarterly release of “next
generation” Visualization
Solutions with LoB or
2013
LoB / Industry Visualization
Solution
Q1 2012
SAP Visual Enterprise
Solutions
Right Hemisphere apps
designed to meet SAP
software compliance and
© 2011 SAP AG. All rights reserved. 19
Business Suite
Release focused on
enabling integrated 3D
viewing, authoring and
publishing of visual /
business data
information content & asset
intensive processes
Mobile device enablement
for in-field on and off-line
delivery of 3D animated
content
Solutions with LoB or
Industry focus
Deliver user “workplaces”
– User Interfaces designed
for specific roles and
functions in the Enterprise
software compliance and
standards criteria.
Right Hemisphere server
and client applications,
rebranded as SAP
applications
Visual Enterprise Product Suite
CAD Translation
Lightweight File
Asset Browse and
Search
High Performance
Model Fly-through
3D Animations
Tech. Document
Collaboration
View and Mark-up
© 2011 SAP AG. All rights reserved. 20
Lightweight File
Generation
Automated Process
Creation
Asset Management
Search
Asset Version
Control
Dashboards
Reporting and
Administration
Model Fly-through
Spatial Query
Search by Context
and Metadata
Visual Business
Intelligence
Tech. Document
Publishing
Photo-realistic
Imagery
User Interface
Configurability
View and Mark-up
View 3D Models
and Animations
View 3D in MS-
Office & PDF
The Product is the Interface and Center of the Workplace
Window to all information you
need, empowered people,
„Workplaces“
© 2011 SAP AG. All rights reserved. 21
need, empowered people,
anytime at anywhere.
Business Scenarios
Visualization in R&D (PLM)
Design collaboration, review & mark-up
Massive model review
Search and navigation
High-performance visualization combined with
business data
Business Scenario
Visual Enterprise solution
© 2011 SAP AG. All rights reserved. 23
business data
Providing more comprehensive information visually
Using visual information for search and query
Increase speed to market
Better decision making
Faster information retrieval and analysis
Value
Visualization in Manufacturing (MFG)
Assembly work instructions
Visual BOM specification
Process simulation
Enabling 3D step by step animated in work
instructions
Business Scenario
Visual Enterprise solution
© 2011 SAP AG. All rights reserved. 24
instructions
Ensuring MBOM synchronization with product
design
Using visual information for search and query
Higher productivity
Facilitate proper task execution
Improve assembly process quality
Value
Visualization in Service and Support (EAM)
Maintenance and repair procedures
Technical publication authoring and publishing
Visual learning and training
Enabling 3D animated, step by step procedural
instructions
Business Scenario
Visual Enterprise solution
© 2011 SAP AG. All rights reserved. 25
instructions
3D model driven document authoring & standards
compliance
Using visual information for search and query
Accelerated time to repair, minimized asset downtime
Proper procedure execution, improved technician
productivity
Significant reduction in document authoring and
publishing costs
Value
Visualization in Sales and Marketing (CRM)
Photo-realistic rendering for collateral and multi-
media creation
3D product catalog publication
Variant configuration reviews
Leverage 3D models to render imagery
Business Scenario
Visual Enterprise solution
© 2011 SAP AG. All rights reserved. 26
Leverage 3D models to render imagery
Provide configuration management and visualization
controls
Using visual information for search and query
Improved revenue at higher margin with lower cost
visual media
Compressed go to market cycles without requiring
prototypes
Generate awareness and demand faster
Value
LoB Example
Visual Enterprise in the Discrete Manufacturing Industry
VISUAL R & D
• Lightweight 3D
• Design Collaboration
• No proprietary viewer
• Markup and comments
VISUAL MANUFACTURING
• Lightweight 2D and 3D
• Integrated BOM
• No proprietary viewer
VISUAL SERVICE & SUPPORT
• Interactive diagnostics
• Interactive repairs
• Knowledge capture
• Training on demand
© 2011 SAP AG. All rights reserved. 27Page 27
VISUAL MARKETING & SALES
• Photorealism
• Interactive
• Media – web, CD, print
• Graphics vs. text
• Emerging markets
COLLABORATIVE SOURCING
• Lightweight 3D
• No proprietary viewer
• Embedded PMI
• Embedded security
• Embedded policies
• Off-shore sourcing
Design Source Make Sell Service
Customers
The best are leading the wayThe best are leading the way
Reduction in Text -
$1M Annual Savings
25%
Publishing Time
Reduction - $500K
Reduction in Prototypes
Faster to Market
75% 25%
Optimize Product Development – Improved Time to Market
Business Problem
Rapid Product Design Changes
4 to 5 Prototypes Required
Cycle Times Increasing
© 2011 SAP AG. All rights reserved. 30
Visual Enterprise Results
Elimination of 75% of Prototypes
Nearly 50% Design Cost Reduction
Lowered Concept to Delivery Time by Weeks
Process Complexity Reduction – Improved Productivity
Business Problem
Escalating Costs to Publish Documentation
and Training Materials
Visual Enterprise Results
50% Reduction in Time to Author Content
© 2011 SAP AG. All rights reserved. 31
50% Reduction in Time to Author Content
20% Text Elimination - $1M Annual Savings
Business Problem
Costly Product Delays for Prototyping
Inefficient Training Curriculum Development
Visual Enterprise Results
25% Reduction in Time to Develop Content
$500K Savings on 1 New Product Launch
Process Execution Consistency - Increased Quality
Best in Class
Of the Companies Using Visualization for
Downstream Processes and Procedures
© 2011 SAP AG. All rights reserved. 32
Best in Class
87% of Products Met Quality Standards
All Other Companies
Only 54% of Products Met Quality Standards
Summary
Summary
Visual Enterprise, Value
Decide Better
Accelerated Speed
The Visual Enterprise enables better and faster decision making by
combining 3D visual information with relevant data from the SAP
Business Suite. Optimizing processes and compressing time.
Increased Productivity
© 2011 SAP AG. All rights reserved. 34
Collaborate Better
Operate Better
Increased Productivity
The Visual Enterprise improves productivity and process efficiency by
providing visual navigation and query of product information and
graphical animation of procedures.
Improved Quality
The Visual Enterprise reduces information and process complexity,
increases comprehension, enables a faster learning curve and ensures
accurate, quality operations execution with reduced ambiguity.
Espedia - Our vision
Becoming the main partner for our customers
when it comes to product and process
innovation, using integrated solutions to
© 2011 SAP AG. All rights reserved. 35
support product development and project
management through market-leading
technology platforms.
Espedia in a nutshell!
© 2011 SAP AG. All rights reserved. 36
Espedia solution Portfolio
• Project
Management
• Portfolio
Management
• Portfolio analytics
• CAD Interface
• PDM
• ERP Integration
• Enterprise
Visualization
PLM PPM
© 2011 SAP AG. All rights reserved. 37
• Product Safety
• People Health
• Environmental
Compliance
• Open text
Solutions
• SAP DMS
EHSDOC
Our Strengths
A strong experience gained through successful projects with most diverse
clients and with a large installed base of SAP PLM;
Frequent activities carried out in an international environment (25% of 2011
turnaround out of Italy);
© 2011 SAP AG. All rights reserved. 38
Specific experience in very complex SAP products:
CAD interfaces (for MCAD systems by using SAP standard
solutions or Customer’s ad-hoc built solutions; experience in GIS
and ECAD)
Cproject / Cfolder suite
PPM
Product Safety and Stewardship and EHS components
Document Management for business’ documentation
Contacts
© 2011 SAP AG. All rights reserved. 39

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Espedia Visual Enterprise Overview

  • 1. RH / SAP Visual Enterprise SolutionRH / SAP Visual Enterprise Solution Presenter: Roberto Tomé
  • 2. SAP Visualization Overview - Agenda Global Trends How the Best Perform The Value of Visualization The Real World at Customers A Look Ahead Summary © 2011 SAP AG. All rights reserved. 2 Enabling the Visual Enterprise Business Scenarios Espedia in a nutshell
  • 4. Global Trends Information Growth Resource and Time Pressure Selective Demand © 2011 SAP AG. All rights reserved. 4 Information Growth Resource and Time Pressure Selective Demand FACT: we create as much information in two days now as we did from the dawn of man through 2003 ( about 5 exabytes). FACT: 85% expect complexity of their networks to grow significantly FACT: 50% of world population younger than 25, selective, tech savvy, not loyal to brands 5 exabytes = 5368709120 gigabytes 85% 1 2
  • 5. What did the best do? Laggards +85% Innovation Development Efficiency Quality Excellence -20% © 2011 SAP AG. All rights reserved. 5 Laggards (70%) Leaders (30%) % of Revenue from new products, MPI Group Annual Revenue / R&D Spend, SAP Value Engineering survey 2010 Laggards Leaders Quality costs, % of new product revenue, SAP Value Engineering survey 2010 Leaders -20%5 25 61 115
  • 6. The Bottom Line… The Market Increasingly Demands: o Products tailored to their requirements o Availability on a global basis o Innovation at high speed o Quality at high levels o Rapid response and repair © 2011 SAP AG. All rights reserved. 6 o Rapid response and repair SAP – Visual Enterprise Delivers: o Improved time to market o Higher quality in product and process o Lowered cost in global operations o Faster uptime o Increased customer satisfaction
  • 7. Why Are Graphics Important – Faster & Better Understanding! Learning from animations and graphics: 10% better retention 30% better understanding 10% increase in engagement 50% reduction in learning time Harvard University – 2009 © 2011 SAP AG. All rights reserved. 7 Harvard University – 2009 Several studies combined have shown: A median percentage gain of 89% learning effectiveness with images Animation being better than static images for communicating clearly (Mayer, 1989b, Mayer/Gallini,1990; Mayer/Bove, 1996.).
  • 8. The Enterprise Value of 3D! © 2011 SAP AG. All rights reserved. 8
  • 9. $10.2M High ROI/ High Referenceability Item Value © 2011 SAP AG. All rights reserved. 9 $9.9M $5.3M Page 9 Item Value RH Software - Annual Subscription, 5-year term $379,195/Yr = $1.9MM RH Implementation Services $232,900 NPV $5,283,117 ROI 353% Risk Adjusted ROI 323% Payback Period 12 months Monthly Cost of Doing Nothing $117,722
  • 10. Visualization Improves Core Business Metrics Business Speed o Better Design Collaboration / Decision Support o Faster Product Innovation / Time to Market o Reduced Time to Revenue / Profit Improved Quality © 2011 SAP AG. All rights reserved. 10 o Enhanced Product Collaboration o Reduced Training Time o Improved Process Comprehension Optimal Productivity o Finer Clarity in Procedures and Methods o Compressed Process Cycle-Times o Quicker and Improved Decision Making
  • 11. Enabling the Visual Enterprise
  • 12. Challenge – Functional Area Autonomy © 2011 SAP AG. All rights reserved. 12 R & D Manufacturing Sales & Marketing Service
  • 13. Challenge – Lack of Integrated Data and Processes Manufacturing Sales & Marketing © 2011 SAP AG. All rights reserved. 13 Service R & D
  • 14. SAP‘s Solution - Creating the Center of Product Information Manufacturing Sales & Marketing BUSINESS DATA CONSISTENCY © 2011 SAP AG. All rights reserved. 14 Service R & D
  • 15. SAP‘s Solution - Fully Integrated Visual Enterprise Manufacturing Sales & Marketing BUSINESS DATA CONSISTENCY © 2011 SAP AG. All rights reserved. 15 Service R & D THE VISUAL ENTERPRISE
  • 16. SAP‘s Solution - Combined Visual & Business Data Analysis Manufacturing Sales & Marketing BUSINESS DATA CONSISTENCY © 2011 SAP AG. All rights reserved. 16 Service R & D THE VISUAL ENTERPRISE EMBEDDED ANALYTICS
  • 17. SAP‘s Solution - Fully Enabled Mobile Device Delivery BUSINESS DATA CONSISTENCY Manufacturing Sales & Marketing © 2011 SAP AG. All rights reserved. 17 THE VISUAL ENTERPRISE EMBEDDED ANALYTICS MOBILITY Service R & D
  • 18. SAP‘s Strategy © 2011 SAP AG. All rights reserved. 18 CENTER OF BUSINESS INFORMATION VISUALIZE ANALYZE MOBILIZE Empower Communication Better Decision Making Enable Flexibility
  • 19. SAP Visual Enterprise Product Roadmap Integration of Visualization applications into the SAP Business Suite Q4 2011 Right Hemisphere / SAP Compliant 3D graphical navigation and search for massive product information content & asset Q3 2012 Enterprise Visualization Navigation Quarterly release of “next generation” Visualization Solutions with LoB or 2013 LoB / Industry Visualization Solution Q1 2012 SAP Visual Enterprise Solutions Right Hemisphere apps designed to meet SAP software compliance and © 2011 SAP AG. All rights reserved. 19 Business Suite Release focused on enabling integrated 3D viewing, authoring and publishing of visual / business data information content & asset intensive processes Mobile device enablement for in-field on and off-line delivery of 3D animated content Solutions with LoB or Industry focus Deliver user “workplaces” – User Interfaces designed for specific roles and functions in the Enterprise software compliance and standards criteria. Right Hemisphere server and client applications, rebranded as SAP applications
  • 20. Visual Enterprise Product Suite CAD Translation Lightweight File Asset Browse and Search High Performance Model Fly-through 3D Animations Tech. Document Collaboration View and Mark-up © 2011 SAP AG. All rights reserved. 20 Lightweight File Generation Automated Process Creation Asset Management Search Asset Version Control Dashboards Reporting and Administration Model Fly-through Spatial Query Search by Context and Metadata Visual Business Intelligence Tech. Document Publishing Photo-realistic Imagery User Interface Configurability View and Mark-up View 3D Models and Animations View 3D in MS- Office & PDF
  • 21. The Product is the Interface and Center of the Workplace Window to all information you need, empowered people, „Workplaces“ © 2011 SAP AG. All rights reserved. 21 need, empowered people, anytime at anywhere.
  • 23. Visualization in R&D (PLM) Design collaboration, review & mark-up Massive model review Search and navigation High-performance visualization combined with business data Business Scenario Visual Enterprise solution © 2011 SAP AG. All rights reserved. 23 business data Providing more comprehensive information visually Using visual information for search and query Increase speed to market Better decision making Faster information retrieval and analysis Value
  • 24. Visualization in Manufacturing (MFG) Assembly work instructions Visual BOM specification Process simulation Enabling 3D step by step animated in work instructions Business Scenario Visual Enterprise solution © 2011 SAP AG. All rights reserved. 24 instructions Ensuring MBOM synchronization with product design Using visual information for search and query Higher productivity Facilitate proper task execution Improve assembly process quality Value
  • 25. Visualization in Service and Support (EAM) Maintenance and repair procedures Technical publication authoring and publishing Visual learning and training Enabling 3D animated, step by step procedural instructions Business Scenario Visual Enterprise solution © 2011 SAP AG. All rights reserved. 25 instructions 3D model driven document authoring & standards compliance Using visual information for search and query Accelerated time to repair, minimized asset downtime Proper procedure execution, improved technician productivity Significant reduction in document authoring and publishing costs Value
  • 26. Visualization in Sales and Marketing (CRM) Photo-realistic rendering for collateral and multi- media creation 3D product catalog publication Variant configuration reviews Leverage 3D models to render imagery Business Scenario Visual Enterprise solution © 2011 SAP AG. All rights reserved. 26 Leverage 3D models to render imagery Provide configuration management and visualization controls Using visual information for search and query Improved revenue at higher margin with lower cost visual media Compressed go to market cycles without requiring prototypes Generate awareness and demand faster Value
  • 27. LoB Example Visual Enterprise in the Discrete Manufacturing Industry VISUAL R & D • Lightweight 3D • Design Collaboration • No proprietary viewer • Markup and comments VISUAL MANUFACTURING • Lightweight 2D and 3D • Integrated BOM • No proprietary viewer VISUAL SERVICE & SUPPORT • Interactive diagnostics • Interactive repairs • Knowledge capture • Training on demand © 2011 SAP AG. All rights reserved. 27Page 27 VISUAL MARKETING & SALES • Photorealism • Interactive • Media – web, CD, print • Graphics vs. text • Emerging markets COLLABORATIVE SOURCING • Lightweight 3D • No proprietary viewer • Embedded PMI • Embedded security • Embedded policies • Off-shore sourcing Design Source Make Sell Service
  • 29. The best are leading the wayThe best are leading the way Reduction in Text - $1M Annual Savings 25% Publishing Time Reduction - $500K Reduction in Prototypes Faster to Market 75% 25%
  • 30. Optimize Product Development – Improved Time to Market Business Problem Rapid Product Design Changes 4 to 5 Prototypes Required Cycle Times Increasing © 2011 SAP AG. All rights reserved. 30 Visual Enterprise Results Elimination of 75% of Prototypes Nearly 50% Design Cost Reduction Lowered Concept to Delivery Time by Weeks
  • 31. Process Complexity Reduction – Improved Productivity Business Problem Escalating Costs to Publish Documentation and Training Materials Visual Enterprise Results 50% Reduction in Time to Author Content © 2011 SAP AG. All rights reserved. 31 50% Reduction in Time to Author Content 20% Text Elimination - $1M Annual Savings Business Problem Costly Product Delays for Prototyping Inefficient Training Curriculum Development Visual Enterprise Results 25% Reduction in Time to Develop Content $500K Savings on 1 New Product Launch
  • 32. Process Execution Consistency - Increased Quality Best in Class Of the Companies Using Visualization for Downstream Processes and Procedures © 2011 SAP AG. All rights reserved. 32 Best in Class 87% of Products Met Quality Standards All Other Companies Only 54% of Products Met Quality Standards
  • 34. Summary Visual Enterprise, Value Decide Better Accelerated Speed The Visual Enterprise enables better and faster decision making by combining 3D visual information with relevant data from the SAP Business Suite. Optimizing processes and compressing time. Increased Productivity © 2011 SAP AG. All rights reserved. 34 Collaborate Better Operate Better Increased Productivity The Visual Enterprise improves productivity and process efficiency by providing visual navigation and query of product information and graphical animation of procedures. Improved Quality The Visual Enterprise reduces information and process complexity, increases comprehension, enables a faster learning curve and ensures accurate, quality operations execution with reduced ambiguity.
  • 35. Espedia - Our vision Becoming the main partner for our customers when it comes to product and process innovation, using integrated solutions to © 2011 SAP AG. All rights reserved. 35 support product development and project management through market-leading technology platforms.
  • 36. Espedia in a nutshell! © 2011 SAP AG. All rights reserved. 36
  • 37. Espedia solution Portfolio • Project Management • Portfolio Management • Portfolio analytics • CAD Interface • PDM • ERP Integration • Enterprise Visualization PLM PPM © 2011 SAP AG. All rights reserved. 37 • Product Safety • People Health • Environmental Compliance • Open text Solutions • SAP DMS EHSDOC
  • 38. Our Strengths A strong experience gained through successful projects with most diverse clients and with a large installed base of SAP PLM; Frequent activities carried out in an international environment (25% of 2011 turnaround out of Italy); © 2011 SAP AG. All rights reserved. 38 Specific experience in very complex SAP products: CAD interfaces (for MCAD systems by using SAP standard solutions or Customer’s ad-hoc built solutions; experience in GIS and ECAD) Cproject / Cfolder suite PPM Product Safety and Stewardship and EHS components Document Management for business’ documentation
  • 39. Contacts © 2011 SAP AG. All rights reserved. 39