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Cristina Rubio, consultora senior de Estudio de comunicación, establece un símil entre la comunicación 2.0 y los matrimonios. Estar presente en las redes sociales debe ser un compromiso. Es esencial trazar una buena estrategia de comunicación y permanecer en contacto, siempre, con quienes generan información que nos interesa o con aquellos a los que puede interesarle la nuestra.
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