2. http://www.hotel-belami.com/?gclid=COXkibXT_7oCFYzI
tAodNwsAKA

3. Type of customer
• Customer looking for hotel in Paris for
business in the 6th district.
• He is looking for detent and fitness area
• He is looking 5 stars hotel
• Hurry and comfortable situation guest

4. Research of hotel
• My customer goes on internet and Type on
your computer “Hotel 5 stars Paris 6th district
, spa”
• The first link that he founds is
www.booking.com ( OTA)
• The first hotel that is visible is “Hotel Bel Ami”.

5. Making decision
•
•
•
•
5 stars hotel
6th district
Hotel with Spa and fitness area
Commentary of the OTA on the hotel are
goods
• Not lot of time to looking for other hotels
• Money is not a problem

6. Make the reservation
• Directly on the OTA www.booking.com
• Easy and fast
• You

7. Conclusion
• This OTA fit in the journey when he research
an hotel on the web but also when he make
the reservation because he use booking to
make the reservation;
• I select this type of journey because it is the
most common journey and Target for the Bel
Ami hotel.