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Presentation Full 1.2

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Presentation Full 1.2

  1. 2. <ul><li>Rachid Ben hoummada </li></ul><ul><li>Pavel Orlov </li></ul><ul><li>Annita Tatiane T D </li></ul><ul><li>Stefanie Triebelnig </li></ul><ul><li>Jennifer Wimmer </li></ul>09/06/09 KHLeuven
  2. 3. <ul><li>What is all the buzz about the Social Networking? (Video) </li></ul><ul><li>Price of Social Networking Sites </li></ul><ul><li>Facebook – behind the scenes </li></ul><ul><li>StudiVz </li></ul><ul><li>Vkontakte </li></ul><ul><li>MySpace </li></ul><ul><li>Conclusion </li></ul>09/06/09 KHLeuven
  3. 4. <ul><li>A few seconds, please… </li></ul>09/06/09 KHLeuven
  4. 5. <ul><li>Any idea? </li></ul>09/06/09 KHLeuven $15,000,000,000 $20,000,000,000
  5. 6. 09/06/09 KHLeuven Number of users User value Price tag © techcrunch.com
  6. 8. <ul><li>Founded: 2004 in Massachusettes </li></ul><ul><li>Founder: Mark Zuckerberg </li></ul><ul><li>Headquarters : Palo Alto, CA </li></ul><ul><li>Revenue: 300 million USD (2008) </li></ul><ul><li>Employees: 700 </li></ul><ul><li>Users: > 200 million </li></ul>09/06/09 KHLeuven
  7. 9. <ul><li>2004: USD 500 000 from Peter Thiel </li></ul><ul><li>2005: USD 40.2 million from Accel and Greylock </li></ul><ul><li>2006: Yahoo purchase? </li></ul><ul><li>2007: Microsoft ,1.6 % share for USD 240 Investment of USD 60 million </li></ul>09/06/09 KHLeuven
  8. 10. <ul><ul><li>2008: USD 100 million Triple Point value between USD 3.75 and 5 billion </li></ul></ul><ul><ul><li>Today: USD 440 million in total debt and equity financing </li></ul></ul>09/06/09 KHLeuven
  9. 11. <ul><li>Investments </li></ul><ul><li>Sponsored Groups </li></ul><ul><li>Advertising </li></ul>09/06/09 KHLeuven
  10. 12. <ul><li>Create your own Ad! </li></ul><ul><li>Page, Application, Group or Event </li></ul><ul><li>New Ad placement </li></ul><ul><li>People targeted – Filter system </li></ul>09/06/09 KHLeuven
  11. 13. <ul><ul><li>Target your audience </li></ul></ul><ul><ul><ul><li>location, age, sex, education, workplace, relationship interests… </li></ul></ul></ul><ul><ul><li>Pricing: </li></ul></ul><ul><ul><ul><li>Minimum : 1USD per day, define maximum </li></ul></ul></ul><ul><ul><li>Campaign </li></ul></ul><ul><ul><li>Payment method </li></ul></ul>09/06/09 KHLeuven
  12. 14. <ul><li>2007 – Connect U claimed FB </li></ul><ul><li>Online scams </li></ul><ul><li>Users </li></ul><ul><li>Report abuse </li></ul>09/06/09 KHLeuven
  13. 15. <ul><li>2007: Code to generate FB page was made public </li></ul><ul><li>Students downloaded 70.000 profiles </li></ul><ul><li>Sell users data </li></ul><ul><li>Difficulties deleting the account </li></ul><ul><li>Pro-mafia Group case </li></ul>09/06/09 KHLeuven
  14. 16. <ul><li>Recent Issues: </li></ul><ul><li>Changes to site </li></ul><ul><li>Phishing Attack </li></ul>09/06/09 KHLeuven
  15. 18. <ul><li>Based in Berlin, Germany </li></ul><ul><li>One of the biggest Social Networks in Europe </li></ul><ul><li>10 million members </li></ul>09/06/09 KHLeuven
  16. 19. <ul><li>View of the full profile </li></ul><ul><li>Linking permission </li></ul><ul><li>People visiting your site </li></ul><ul><li>Groups, videos, audio data ….. </li></ul>09/06/09 KHLeuven
  17. 20. <ul><li>60.000 to 100.000 Euros a month </li></ul><ul><li>Spreadshirt </li></ul><ul><li>Samwer </li></ul><ul><li>Holtzbrinck </li></ul>09/06/09 KHLeuven
  18. 21. <ul><li>Google Ads </li></ul><ul><li>Traffic sharing </li></ul>09/06/09 KHLeuven
  19. 22. <ul><li>Telegram </li></ul><ul><li>News-Teaser </li></ul><ul><li>Brand community </li></ul><ul><li>Display Ads </li></ul>09/06/09 KHLeuven
  20. 23. <ul><li>Where do you want to put your ad? </li></ul><ul><li>What kind of ad? </li></ul><ul><li>Minimum booking budget 2.500 </li></ul>09/06/09 KHLeuven
  21. 24. <ul><li>Missing protection </li></ul><ul><li>No guarantee of misusage </li></ul><ul><li>New accusations - images in StudiVZ </li></ul>09/06/09 KHLeuven
  22. 25. <ul><li>Copying of the layout and design of Facebook </li></ul><ul><li>Bluff users </li></ul><ul><li>Not allowed to register of commercial purposes </li></ul>09/06/09 KHLeuven
  23. 26. <ul><li>Log on </li></ul><ul><li>select “mein account“ </li></ul><ul><li>“ mein account löschen” </li></ul>09/06/09 KHLeuven
  24. 27. 09/06/09 KHLeuven
  25. 29. <ul><li>http://home.myspace.com/index.cfm?fuseaction=user </li></ul>
  26. 30. <ul><li>Advertising (with the MySpace, myAds tool) </li></ul><ul><li>Stock market </li></ul><ul><li>Parents company the News corp. (.03 cents per monthly page view) </li></ul><ul><li>MySpace users (Points 3.fees and 8.18 of the policy) </li></ul><ul><li>MySpace credit card in partnership with the CITI Bank </li></ul>
  27. 31. <ul><li>MySpace MyAds accepts only Visa, MasterCard and American Express cards </li></ul><ul><li>1 st user get a limit of $25, $25 to check the validity of the card used </li></ul><ul><li>the credit limit is raised in increments each time the account costs hits your credit limit, and the user makes a successful payment at that level </li></ul><ul><li>The initial credit limit of $25 is first raised to $50, then to $100, then to $250, then to $500, and then to the final amount of $1,000 </li></ul><ul><li>The customer is billed after he/she accrued costs for his/her advertising activity. </li></ul><ul><li>Credit card billed after 30days and the cycle restart </li></ul>
  28. 32. <ul><li>&quot;word of mouth advertising” </li></ul><ul><li>media (TV, Radio, Newspaper, Journals, buses, train...) </li></ul>
  29. 33. <ul><li>2006: PERP problem </li></ul><ul><li>2005: big problem within its organization members (News Corp./Myspace transaction bilked shareholders out of tens of billions of dollars) </li></ul><ul><li>Other social networking coming up </li></ul><ul><li>Partnership with Google for the “Friend connect”: contract ending in year 2009 </li></ul>
  30. 34. <ul><li>Contact the website </li></ul><ul><li>USA Legislation taken into account </li></ul>
  31. 35. 09/06/09 KHLeuven
  32. 36. <ul><li>Wealthy owners </li></ul><ul><li>No advertisements until recently </li></ul><ul><li>The purpose is unknown </li></ul>09/06/09 KHLeuven
  33. 37. <ul><li>Precise targeting </li></ul><ul><li>Low cost – from €0,02 per click </li></ul><ul><li>Only for users </li></ul><ul><li>For companies – very expensive </li></ul>09/06/09 KHLeuven
  34. 38. <ul><li>Default privacy settings </li></ul><ul><li>Content – video, audio </li></ul><ul><li>More info about users </li></ul><ul><li>Not real time </li></ul>09/06/09 KHLeuven
  35. 39. <ul><li>They earn a little </li></ul><ul><li>They cost a lot </li></ul><ul><li>Is there something we don’t know? </li></ul>09/06/09 KHLeuven
  36. 41. Please feel free to ask questions 09/06/09 KHLeuven

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