The document provides insights from social media analysis of conversations around the NILF (NASSCOM India Leadership Forum) event. Some key findings include: - The event reached over 44 million potential impressions on social media with mentions originating most from cities like Mumbai, Delhi, and Bangalore. - While desktop was the dominant platform for updates, mobile usage for the event was also high. - The official hashtag #NASSCOM_ILF trended in Mumbai and conversations around the event remained strong throughout. - Oracle, Cisco, and TCS saw the highest share of voice among brands discussed. Safra Catz from Oracle had the largest share of voice among CEOs and leaders mentioned.

1. Event Report and Insights

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NILF Social Media Reach
12069
Mentions
1894
Unique Contributors
44M
Potential Impressions
9262
No of Retweets
8.3M
Accounts Reached*
* Potential Reach

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Origin of Tweets by Loca?on
1169
784
534
350
251
224
190
106
2166
0 500 1000 1500 2000 2500
Mumbai
Delhi
Bangalore
Pune
Indore
Lucknow
Gurgaon
Kanpur
Others
* Insights are indicative of sample data.

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The Sources of Engagement
Desktop dominated as the pla0orm through which most updates were made, but the percentage of mobile users was fairly
high

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Strength and Passion for NILF
The strength and passion of the
conversa<ons around the event
remained high throughout the event
Strength
The likelihood that the brand is being
discussed on social media
Passion
The likelihood that the people talking
about you brand will do so again
Strength Passion

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Trending #NASSCOM_ILF
The official hashtag for the event trended in Mumbai along with NASSCOM as a keyword at
different times of the event

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Popular Domains & Hashtags used
89%
1%
1%
1%1%1%1%1%
4%
Domains Mentioned
Twitter.com
Youtube.com
Tinyurl.com
Cards.twitter.com
ForbesIndia.com
CIO.IN
infy.com
periscope.tv
Others
69%
2%
2%
2%
1%
1%
1%
1% 1%
20%
Hashtags
#Nasscom_ILF
#Oracle
#Technology
#Digital
#Innovation
#India
#NILF
#IoT
#Cybersecurity
Others
* Insights are indicative if sample data. All quoted tweets & retweets are credited to domain Twitter.com

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Tweets Vs Retweets and Most Retweeted Users
23%
77%
Retweet Ratio
Tweets
Retweets
2116
810
438
204
179
158
157
138
119
1286
0 500 1000 1500 2000 2500
Nasscom Events
Capgemini India
PersistentSys
Nasscom
Kellontech
NIITLTD
Oracle
XYPsyche
MadanRao
Others
Most Retweeted Users
* Insights are indicative if sample data.

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Top Contributors & Age Demographics
66%
23%
1%
10%
Age Demographic
25-34
35-44
45-54
55-64
396
155 139 139 134
2367
Prominent Contributors
* Insights are indicative if sample data.* Insights are indicative of sample data.

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Buzz Words around #Nasscom_ilf
* Most commonly used terms alongside “#Nasscom_ILF”

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Volume of Conversa?ons
DAY 1 DAY 2 DAY 3
Several mentions
during the start of
the event
Several mentions
on session by
Venkaiah Naidu

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Top Tweets for #NASSCOM_ILF

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Share of Voice for Consul?ng Firms
89%
11%
Social Conversations at NILF 2016
McKinsey
KPMG

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Share of Voice for Research Firms
40%
21%
35%
4%
0%
Conversations at NASSCOM about Research Firms
Forrester Research
HFS Research
Gartner
451 Research
Everest Group

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Top Analysts @ NILF 2016
0 50 100 150 200
Phil Fersht
(HFS Research)
Claudio Da Rold
(Gartner)
Charles Sutherland
(HFS Research)
Ned May
(451 Research)
James McQuivey
(Forrester Research)
Analyst with most discussions during NASSCOM
Mentions

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Share of Voice for Top Brands
EMC2 had 4% share of voice compared to other brands at NASSCOM
30%
10%
10%10%
9%
7%
4%
4%
16%
Oracle
Cisco
Yes Bank
TCS
Brillio
Tata Communications
Telstra
EMC
Others
Brands Mentions
NIIT TECH 40
Mphasis 38
Cyient 32
Wipro 27
WNS 27
Microsoft 25
Workfusion 25
IBM 13
AON 12
Syntel 8
FADV 7
Atos 2
* Insights are indicative of sample data.

17. 33%
15%
11%
11%
7%
5%
5%
4%
3%
3%
1%
1%
1%
Safra Catz (Oracle)
Julie Woods Moss (Tata Communications)
Dinesh Malkani & Pankaj Patel (Cisco)
N Chandrasekaran (TCS)
Kevin Ames (OC Taner)
Jeremy Burton (EMC)
Puneet Gupta (Brillio)
John Granger & Rajesh Nambiar (IBM)
Srinivas Kandula (Capgemini)
Rishad Premji (Wipro)
Rana Kapoor (Yes Bank)
Pramod Bhasin & Mohit Thukral (Genpact)
Sandeep Chaudhary (AON)
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Share of Voice for Leaders
Safra Catz from Oracle had the highest share of voice compared to other CEOs and leaders at NILF 2016
* Insights are indicative of sample data.

18. Thank You.
siddharth.hegde@ethinos.com
+91 98202 17252
Siddharth Hegde