This document discusses various factors to consider when designing a MOOC, including: - Determining the purpose and target audience of the MOOC - Choosing a topic and finding instructors - Planning the content, interactions, and instructor presence - Designing learner activities and assessments - Creating and acquiring content in appropriate formats and languages - Promoting and sharing the MOOC - Iteratively improving the MOOC based on user feedback It provides examples from existing MOOCs on topics like digital culture, cultural heritage, and computer science. The document also poses discussion questions about instructor involvement, presenter roles, engagement strategies, and resources for MOOC design.