Consumption of Fruits and Vegetables: Global and Asian Perspective
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The presentation provides an overview of the fresh foods market in the Asia Pacific region and provides a perspective about the importance of the Asia Pacific region within the global market. The consumption habits of consumers of various Asia Pacific countries such as China, India, Japan, Philippines, Thailand, etc. are explained. The impact of economic growth, urbanisation, growth of modern retail and globalisation on consumption habits of consumers is looked at. At the end of the presentation we take a look at some of the trends and opportunities for fresh food players in the Asia Pacific region.
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Consumption of Fruits and Vegetables: Global and Asian Perspective
- 1. CONSUMPTION OF FRUITS AND VEGETABLES: GLOBAL AND ASIAN PERSPECTIVE HORTI ASIA 2015 17TH MARCH 2015 SHREYANSH KOCHERI FOODS ANALYST
- 2. © Euromonitor International 2 About Euromonitor International EUROMONITOR INTERNATIONAL
- 3. MARKET COVERAGE MARKET OVERVIEW TRENDS AND OPPORTUNITIES
- 4. © Euromonitor International 4 Industry sources track: Production + Imports – Exports = Apparent Consumption Euromonitor tracks: Total human consumption of fresh produce Apparent consumption Animal Feed Wastage Consumption by farmers Industrial processing Euromonitor’s Fresh Food volume data Data coverage: Euromonitor vs trade and production statistics MARKET COVERAGE Note: All volume data is in million tonnes
- 5. MARKET COVERAGE MARKET OVERVIEW TRENDS AND OPPORTUNITIES
- 6. © Euromonitor International 6 Asia Pacific within the global market MARKET OVERVIEW 75% Vegetables, volume (million tonnes), 2014 Asia Pacific MEA Western Europe Eastern Europe Latin America North America Australasia 66% Fruit, volume (million tonnes), 2014 Asia Pacific accounts for 75% of the global vegetables and 66% of global fruits
- 7. © Euromonitor International 7 0 5 10 15 20 Malaysia Thailand Taiwan South Korea Philippines Indonesia Vietnam Japan India China Volume, million tonnes, 2014 -5 0 5 10 15 20 25 30 35 Japan Thailand China South Korea Philippines Vietnam Taiwan Indonesia Malaysia India Volume Growth %, 2009-2014 Top ten regional vegetable markets MARKET OVERVIEW China, leading with 59% of regional vegetable consumption India, second with 22% Vegetable : regional volume and growth, a comparison 316 121 100 300
- 8. © Euromonitor International 8 -5 0 5 10 15 20 25 30 35 Japan Taiwan Thailand China South Korea Vietnam Indonesia Malaysia Philippines India Volume Growth %, 2009-2014 Top ten regional fruit markets MARKET OVERVIEW 0 5 10 15 20 Taiwan Malaysia South Korea Vietnam Japan Thailand Philippines Indonesia India China Volume, million tonnes, 2014 China, leading with 55% of regional fruit consumption India, second with 22% Fruits : regional volume and growth, a comparison 152 62 50 100
- 9. © Euromonitor International 9 Fruits and vegetables prominent in Asia Pacific MARKET OVERVIEW Vegetables Fruits Starchy Roots Meat Fish and Seafood Sugar and Sweeteners Pulses Eggs Nuts Fresh food volume sales by category (million tonnes), 2014 42% Share of fresh vegetables 22% Share of fresh fruits
- 10. © Euromonitor International 10 Performance in relation to other categories of fresh food MARKET OVERVIEW 0 2 4 6 8 0 100 200 300 400 500 600 CAGR% Totalvolume,milliontonnes,2014 Asia Pacific: Fresh Food Performance by Category, 2009-2014 % Vegetarian Population India - 31% Japan – 3% China – 5% Australia – 2%
- 11. © Euromonitor International 11 Consumers have more to spend MARKET OVERVIEW 0 2 4 6 8 10 0 5 10 15 20 Asia Pacific North America Western Europe Latin America Eastern Europe MEA Australasia DisposableIncome,US$trillion Comparison of regional annual disposable income CARG%,2009-2014 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% China India Indonesia Vietnam Japan Relative consumer expenditure on food versus non-food, 2014 Food Non-Food
- 12. © Euromonitor International 12 Spending on fruits leads the way MARKET OVERVIEW 6 7 8 9 10 11 12 13 14 15 16 2009-10 2010-11 2011-12 2012-13 2013-14 %Growth Asia Pacific Consumer Expenditure: Growth by Category, 2009-2014 Expenditure on Food Expenditure on Vegetables Expenditure on Fruit Expenditure on Meat
- 13. © Euromonitor International 13 0 40 80 120 160 200 240 Annual per capita consumption, 2014 Vegetables Fruits Kgpercapita 400 g of fruits and vegetables per day - a minimum for a healthy diet recommended by World Health Organisation (WHO) In Asia Pacific, average consumption stands at 560 g per capita per day Consumption remains one of the highest in the world MARKET OVERVIEW
- 14. © Euromonitor International 14 Other Vegetables Tomatoes Onion Maize Cauliflowers and broccoli Asia Pacific: Vegetables by Category, 2014 volume Structure of the vegetable market MARKET OVERVIEW Tomatoes, the largest single-product category, account for 11% of total vegetables volume
- 15. © Euromonitor International 15 Other Fruits Bananas Oranges/Tangerines/ Mandarins Apples Pears/Quinces Grapes Pineapples Peaches/Nectarines Lemons and Limes Grapefruit/Pomelo Plums/Sloes Strawberries Cherries Cranberries/ Blueberries Asia Pacific: Fruits by Category, 2014 volume Structure of the fruit market MARKET OVERVIEW Bananas - the largest single-product category accounts for 18% of total fruits volume
- 16. MARKET COVERAGE MARKET OVERVIEW TRENDS AND OPPORTUNITIES
- 17. © Euromonitor International 17 Increasingly urban Increasingly busy Increasingly single Ageing Changing consumers to restrict growth of fresh foods TRENDS AND OPPORTUNITIES
- 18. © Euromonitor International 18 0 20 40 60 Japan Taiwan South Korea Indonesia Thailand Philippines Malaysia India China Vietnam % growth Urban Households: Growth in Selected Markets, % 2010-2020 City dwellers and singletons on the rise TRENDS AND OPPORTUNITIES 0 20 40 60 80 100 Japan Taiwan India Indonesia China South Korea Malaysia Thailand Philippines Vietnam % growth Single Person Households: Growth in Selected Markets, % 2010-2020
- 19. © Euromonitor International 19 Quest for convenience and indulgence TRENDS AND OPPORTUNITIES 0 5 10 15 20 25 30 Fresh Veg Frozen Processed Veg Canned/Preserved Veg Prepared salads Fresh Tomatoes Canned/Preserved Tomatoes Fresh Fruits Fresh Cut Fruit Canned/Preserved Fruit Fruit Snacks Fresh Potatoes Frozen Processed Potatoes Fesh Beans Canned/Preserved Beans Asia Pacific: Fresh vs Processed Fruits and Vegetables Per Capita Volume Growth, 2009-14 % Growth • Many categories offering convenience and indulgence see dynamic consumption growth • Consumption of processed fruits and vegetables is more buoyant than demand for fresh alternatives
- 20. © Euromonitor International 20 Steam in Bag Asparagus and Green Vegetables, Portion controlled, cooks in minutes Waitrose, UK Italian Style Salad Half the normal size, 45g packs Sainsbury’s, UK DIY fresh packs Selected ingredients for making soup according to supplied recipe UNIVEG Group, Netherlands Tailored portions and convenient products are way forward TRENDS AND OPPORTUNITIES
- 21. © Euromonitor International 21 0 2 4 6 8 10 12 14 0 10 20 30 40 50 Mean age of population in selected countries MeanAge2014 MeanAge%growth,2010-2020 Ageing consumers will demand more TRENDS AND OPPORTUNITIES • Older consumers tend to cook less and demand convenience and time-saving products • Products offering health benefits and improved nutrition will grow in demand
- 22. © Euromonitor International 22 Beneforté broccoli Broccoli, rich in antioxidant glucoraphanin, that may slow and prevent arthritis Active Health Vegetables Health Selenium-enriched vegetables promoting healthy heart Queen Garnet Plums Plum with high anthocyanin content, an antioxidant that may help manage obesity, high blood pressure and heart disease Naturally healthy products to offer better nutrition TRENDS AND OPPORTUNITIES
- 23. © Euromonitor International 23 0 5 10 15 Asia Pacific China Vietnam Hong Kong Singapore South Korea Japan Cranberries/Blueberries: 2009-14 volume growth CAGR, % Super berries most dynamic within fruits in Asia Pacific TRENDS AND OPPORTUNITIES 0 5 10 15 Asia Pacific China Vietnam Hong Kong Singapore South Korea Japan Cherries: 2009-14 volume growth CAGR, % 40%
- 24. © Euromonitor International 24 0% 20% 40% 60% 80% 100% Australia Japan China India Fresh Food Shopping Destinations: 2014 Modern Grocery Retailers Traditional Grocery Retailers Non-Grocery Retailers Non-store Retailers Distribution remains largely traditional in emerging markets TRENDS AND OPPORTUNITIES
- 25. © Euromonitor International 25 0% 25% 50% 75% 100% China India USA Australia Japan United Kingdom Germany Packaged vs Unpackaged Fruits, Selected Markets 2014 Packaged Packaging starts to penetrate in regional markets TRENDS AND OPPORTUNITIES 0% 25% 50% 75% 100% China India USA Australia Japan United Kingdom Germany Packaged vs Unpackaged Vegetables, Selected Markets 2014 Unpackaged
- 26. © Euromonitor International 26 Organic fruits and vegetables emerge from a niche TRENDS AND OPPORTUNITIES 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% UK Spain Italy India China Australia Organic vs Conventional Fruits, 2014 Organic Conventional 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% UK Spain Italy India China Australia Organic vs Conventional Vegetables, 2014 Organic Conventional
- 27. © Euromonitor International 27 Innovation Adapt and tailor products to changing consumer Offer convenience Offer variety Cater to emerging ethical consumer Support products with nutritional facts and cooking tips Explore new distribution formats to optimise sales Recommendations for future growth TRENDS AND OPPORTUNITIES T
- 28. THANK YOU FOR LISTENING Shreyansh Kocheri | Foods Analyst Shreyansh.Kocheri@euromonitor.com