In July 2015, Euromonitor Analyst Erica Sirimanne lead panel discussions at QSR Media Conference on Ethical and Digital applications in the quick service restaurant industry utilising Euromonitor's Survey results and Economies and Consumers research.

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QSR MEDIA CONFERENCE 2015
DIGITAL QSR
ERIKA SIRIMANNE, BUSINESS DEVELOPMENT CONSULTING
22 JULY 2015, SYDNEY

2. © Euromonitor International
2WHAT DEVICES DO AUSTRALIANS OWN?
QSR MEDIA CONFERENCE 2015: EUROMONITOR INTERNATIONAL – DIGITAL QSR
Smartphone
Laptop computer
Desktop computer
Tablet
Feature phone
Smartwatch
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: Euromonitor International Hyperconnectivity Survey 2014
Base: 500 respondents, Australia
Question: Which of the following devices do you currently own?
iPhone 6
Samsung Galaxy Tab
MacBook Air

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QSR MEDIA CONFERENCE 2015: EUROMONITOR INTERNATIONAL – DIGITAL QSR
Source: Euromonitor International Hyperconnectivity Survey 2014
Base: 500 respondents, Australia
Question: Thinking about products or services you buy using your smartphone or tablet, through which platforms do you typically make purchases for prepared food for takeaway
/ delivery?
MOBILE PAYMENTS FOR TAKEAWAYS / DELIVERY
Traditional website
Mobile app
Mobile-optimised website
Social media platform
Mobile messaging app
Text-based payments
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Mobile-optimised
websites & mobile apps
as popular as traditional
websites

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QSR MEDIA CONFERENCE 2015: EUROMONITOR INTERNATIONAL – DIGITAL QSR
Source: Euromonitor International Consumer Electronics 2015 Passport Database
Wearable Electronics, Australia
WEARABLE ELECTRONICS IN AUSTRALIA
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2013 2014 2015 2016 2017 2018
Retail volume
(000's units)
Passive Wearable Electronics Autonomous Wearable Electronics
Samsung Gear S
Samsung Gear VR
Apple Watch
Autonomous wearable electronics expected
to go mainstream between 2015 and 2016

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5DIGITAL DEVELOPMENTS
QSR MEDIA CONFERENCE 2015: EUROMONITOR INTERNATIONAL – DIGITAL QSR
In-storetechnology
• Touch-screen
ordering kiosks
(e.g.
McDonald’s)
• Tablets that are
fully integrated
into table tops at
casual dining
restaurants
Paymenttechnology
• Pizza Hut joins
forces with Visa
Checkout
• Beat the Q
acquires
eCoffeeCard
Theholisticapproach
• Panera Bread in
the US launches
Panera 2.0.
• New outlet
design allows
customers to
order food via
mobile app
The need to create a
conversation
Creating sharable and
customisable
experiences
Making the customer
experience convenient,
efficient and interactive

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THANK YOU FOR LISTENING
ERIKA SIRIMANNE
BUSINESS DEVELOPMENT CONSULTING
ERIKA.SIRIMANNE@EUROMONITOR.COM
WWW.EUROMONITOR.COM
+61 2 9581 9227
SUITE 401, LEVEL 4, 134 WILLIAM STREET, SYDNEY, NSW 2011