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Marketplaces are Eating Digital Commerce - Shoptalk 2017 Presentation

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Marketplaces, digital platforms that are open to 3rd party merchants, have steadily increased their share of global digital commerce. In 2007, only 10% of digital sales went to the 3rd party merchants listed on a marketplace. Steadily, and perhaps stealthily, the figure climbed to 35% in 2016, according to Euromonitor International. Retailers around the world are now reckoning with this new normal in digital commerce.

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Marketplaces are Eating Digital Commerce - Shoptalk 2017 Presentation

  1. 1. RESEARCH THAT HIGHLIGHTS MARKETPLACES AS A GROWING GLOBAL SALES CHANNEL MICHELLE GRANT HEAD OF RETAILING
  2. 2. © Euromonitor International 2 Marketplaces are eating digital commerce RESEARCH THAT HIGHLIGHTS MARKETPLACES AS A GROWING GLOBAL SALES CHANNEL 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 US$Millions Global Digital Commerce by Business Model Traditional Model Marketplace Model
  3. 3. © Euromonitor International 3 What is fueling the marketplace model? RESEARCH THAT HIGHLIGHTS MARKETPLACES AS A GROWING GLOBAL SALES CHANNEL Benefits Risks
  4. 4. © Euromonitor International 4 The marketplace model offers new revenue streams RESEARCH THAT HIGHLIGHTS MARKETPLACES AS A GROWING GLOBAL SALES CHANNEL Fulfillment Marketing Payment Consulting
  5. 5. © Euromonitor International 5 Marketplace model penetration varies by region RESEARCH THAT HIGHLIGHTS MARKETPLACES AS A GROWING GLOBAL SALES CHANNEL 0 5 10 15 20 25 30 35 40 45 50 Asia Pacific Australasia Eastern Europe Latin America Middle East and Africa North America Western Europe % Marketplace Sales as % of Digital Commerce 2007 2016
  6. 6. THANK YOU FOR LISTENING Michelle Grant | Head of Retailing Michelle.grant@euromonitor.com @EMI_MichelleG www.linkedin.com/in/migrant1

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