The ‘war on sugar’ has dented the potential demand of sweet snacks as consumers have greater awareness of ingredients used in food production and are more cautious in their consumption. According to a recent Euromonitor survey, 47 percent of global respondents look for foods with limited or no added sugar. “The demonisation of sugar inevitably created a change in the type of ingredients used in snacks,” says John George, ingredients analyst at Euromonitor. In 2015, global sweeteners use in conventional snacks amounted to 15.5 million tonnes, while in comparison, new snacks included less than a fifth of this at 3 million tonnes.

1. NO SUGAR PLEASE: HOW SNACKS ARE BEING REDEFINED
EUROMONITOR’S PRESS BRIEFING – FOOD & NUTRITION
FRIDAY 30TH SEPTEMBER 2016
LONDON, UK

2. © Euromonitor International
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How Much Sugar Is The Average Global Consumer Buying?
INTRODUCTION
72g
Average purchase of sugar per
capita per day, globally in 2015
2%
Annual growth rate of sugar
purchased over 2015-2020
of global respondents look for
foods that have limited or no
added sugar
47%
Source: Euromonitor International Global Consumer Trends Survey 2016
Sugar purchased, per capita consumption in 2015
5-29g
30-54g
55-81g
82-94g
95-127g

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The War on Sugar: The Evolution of Snacks
CHANGED SNACKING SPACE, NEW BRAND STRATEGIES
US$505 bn
Conventional snacks
5%
Sweet Biscuits
Confectionery
Crisps
Soft Drinks
7%
Yoghurt and Milk
Products
Savoury Snacks
Energy Bars
Nuts, Seeds and Trail
mixes
US$140 bn
Healthy snacks
Y-o-yGrowth,2014-2015

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Changes in UK Snacking Mean a Shift in Ingredients
INGREDIENT ADDITION DEFINING PRODUCTS
Source: Euromonitor International

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Share
packs
Pack Sizing Strategies Help Sustain Growth in Conventional Snacks
GREATER CONVENIENCE ON THE GO IN PACKAGING
Standard
pack sizes
Small
treats
More
Portion
control
Less
consumer
guilt
More
impulse
purchase
“We’ve seen an increasing
polarisation of pack sizes in
conventional snacks, as larger
formats are marketed for a
shared consumption, and
smaller sizes, more commonly
launched as ‘calorie packs.”
Karine Dussimon, Senior
Analyst – Packaging research
at Euromonitor International.

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6
HW vs NON-HW (%) share
Confectionery
HW vs NON-HW (%) share
Biscuits and Snack Bars
HW vs NON-HW (%) share
Sweet and Savoury Snacks
Health and Clean Label: UK vs World
FUTURE EXPECTATIONS IN HEALTH AND WELLNESS
9
16
91
85
0% 50% 100%
UK
World
HW
Non-
HW
21
23
79
78
0% 50% 100%
UK
World
HW
Non-HW
23
24
77
77
0% 50% 100%
UK
World HW
Non-
HW
0 0
4
1 0
15
0
5
10
15
20
Protein Fibre Sugar
GRAMS PER CAP PER DAY
World
UK 1
0
1
1
1
1
0
1
1
2
2
Protein Fibre Sugar
GRAMS PER CAP PER DAY
World
UK
1 0
22
1
7
0
2
4
6
8
Protein Fibre Sugar
GRAMS PER CAP PER DAY
World
UK
Source: Euromonitor International Source: Euromonitor International Source: Euromonitor International

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Wrap-up
KEY TAKEAWAYS
New products will take a larger slice of the snacking pie, resulting in
further acquisitions
Selective use of ingredients will allow product re-positioning and
grow mass market appeal
Use packaging type and sizing innovation to convey calorie
control and portability
Big food companies to continue on a health drive as demand for
healthy food will transform the industry

8. THANK YOU FOR LISTENING
Extract from the press briefing presentation compiled by
Euromonitor’s Food and Nutrition team:
• Ewa Hudson, Head of Health and Wellness Research
• Jack Skelly, Analyst – Packaged Food Research
• John George, Analyst – Ingredients Research
• Karine Dussimon, Senior Analyst – Packaging Research
For press inquiries, reach out to the Communication team.
Find out more about Euromonitor’s research and request a demo.