17. To download the full version,
access: http://bit.ly/2RrmOsw
Info-brazil@Euromonitor.com
Editor's Notes
GLOBAL: Total sales in 2017 USD 465 billion
LATAM: USD 65 billion – total BPC sales in 2017
Juntar com gráfico anterior e só manter 2017
GLOBAL: Total sales in 2017 USD 465 billion
LATAM: USD 65 billion – total BPC sales in 2017
Juntar com gráfico anterior e só manter 2017
With more products available at more price points than ever before, consumers can spend more on the things that matter to them, while cutting back —often significantly — on those that do not. When consumers spend more — on high-end travel experiences, for instance — they are “funding” that expenditure by economising elsewhere, such as by flying low-cost air carriers.
The global financial crisis has had a permanent impact, leaving many consumers worse off and driving a new appreciation for thrift. The global financial crisis has had a permanent impact, leaving many consumers worse off and driving a new appreciation for thrift.
No slide anterior vimos que produtos premium consguem attender a uma parecela dos consumidores que buscam justamente se diferenciar da multidão. Cada vez mais consumidores buscan produtos e marcas que sejam diferenciadas, inovadoras e que estabelecçam um relacionamento mais próximo a eles. Premiumisação consegue agregar todos esses tres fatores, impulsionando o interesse por parte das empresa em explorar essa categria.
Na verdade, em mercados mais saturados, vemos que a única saída de crescimento é via a categoria premium