1. WORKING WITH FEAR
Acknowledge
Tackle
Ask questions (the more questions you ask, the more the fear dissipates)
Ask for support (i.g. Humour is 50% won battle)
Take Action – little steps, go forward and gather momentum
Talk your way out of it
1
2
3
4
5
6

2. Discovering your Value Proposition through the
means of Intelligent Co-Operation
Michail Tsvetanov, Brand Value Strategist
Kitchen Prague

3. Intelligent Co-Operation as a means to bring
inspiration and spark creativity
1 - 56

4. BUSINESS – SERIOUS - RATIONAL
2 - 56

5. DECISION-MAKING AND STRATEGY ARE PART OF RUNNING ANY TYPE OF
BUSINESS. THERE ARE MANY DIFFERENT STRATEGY PLANNING
METHODOLOGIES
5
3 - 56

6. STRUCTURED THINKING USING A SYSTEMATIC, LOGICAL APPROACH
4 - 56

7. MORE THAN JUST LOGICAL THINKING BEINGS
5 - 56

8. 6 - 56

9. COOPERATING INTELLIGENTLY IS A PROCESS THAT MAKES
USE OF HUMAN BEINGS INNATE ABILITIES TO FEEL THEIR WAY
IN THE DARK AND YET ALSO THINK RATIONALLY.
7 - 56

10. IT IS IN THE BALANCING OF THE TWO THAT SPRINGS FORTH WISE DECISIONS
AND NEW IDEAS TO CARRY YOU AND YOUR COMPANY INTO THE FUTURE.
8 - 56

11. THE CAPACITY TO
ACCESS INFORMATION
INDEPENDENTLY OF
THE REASONING MIND
– TO “KNOW”
SOMETHING WITHOUT
BEING ABLE TO GIVE A
LOGICAL EXPLANATION
OF WHY OR HOW WE
KNOW IT.
INTELLIGENT CO-OPERATION
9 - 56

12. General understanding for intelligent cooperation is as a synergy between the rational and the irrational resulting in an
understanding or discernment of a given situation for which we were previously “in the dark about.”

13. INTELLIGENT CO-OPERATION CAN BE
THOUGHT OF AS A TOOL TO HELP US,
AMONG OTHER THINGS, BUILD BETTER
RELATIONSHIPS, MAKE DECISIONS,
AND DEVELOP IDEAS – INSPIRE AND
SPARK CREATIVITY11 - 56

14. 12 - 56
WHAT DOES CREATIVITY AS SUCH REALLY IS?

15. CALLING OUT INSIPIRATION AND ENGAGING IN THE
PROCESS OF CONCEPTION (OF AN IDEA) AND
BRINGING THE NEW TO BIRTH
13 - 56

16. IN FACT IT IS A PROCES OF HARNESSING THE ONLY CREATIVE POWER IN
THE UNIVERSE THERE IS – THE ENERGY OF CONCEPTION AND BIRTH,
WHICH IS NOTHING ELSE BUT SEXUAL ENERGY
14 - 56

17. ANY PROCES OF DEVELOPING A STRATEGY, IS BY NATURE AN ENGAGEMENT IN AN ACT OF CREATION15 - 56

18. RUSHING OUT THE ACT OF CREATION = PREMATURE BIRTH/ABORTION

19. TOO OFTEN THE NATURAL
FLOW OF CREATIVE POWER
HAS NOT BEEN RESPECTED
AND HAVE BEEN CUT SHORT
17 - 56

20. CREATIVE PROCESS
EXECUTION
NEW IDEAS
BRIEF / TASKBRAINSTORMING
18 - 56

21. CREATIVE PROCESS
EXECUTION
NEW IDEAS
BRIEF / TASKBRAINSTORMING
RE-EN-ACTING THE OLD
= HIJACKED
19 - 56

22. NATURAL FLOW OF CREATIVE POWER
ACTION
NEW PRACTICAL KNOWLEDGE
(PERSONAL POWER)
CLARITY
(TASK OR A PROBLEM TO BE SOLVED)
GUT FEELING
(WHAT IT IS REALLY ALL ABOUT)
EW
S
N
20 - 56

23. RUSH – HURRY – SAME OLD DESTINATION
21 - 56

24. INTERMISSION
ENJOY YOUR COFFEE
22 - 56

25. Holistic Healing
& Self Sufficiency
http://www.radiant-life-technologies.com/
23 - 56

26. WWW.COMRA-THERAPY.COM
2624 - 56

27. THE TASK
A NEW PROFESSIONAL SERVICES PACK CREATED TO APPROACH MEDICAL PRACTITIONERS
CREATE A SET OF VALUE PROPOSITIONS TO ADDRESS THE MOST RELEVANT NEEDS OF THE TARGET AUDIENCE
25 - 56

28. 26 - 56

29. CIRCUMSTANCES
NO CUSTOMER RESEARCH
NOT TIME AND RESOURCES TO RUN ONE
WEALTH OF PERSONAL EXPERIENCE WITH CUSTOMERS AROUND THE GLOBE
EXPERIENCE = TRUE KNOWLEDGE
GET IN TOUCH WITH THE GUT FEELING AND MAP OUT THE UKNOWN
27 - 56

30. DISTRIBUTED TEAM
28 - 56

31. 29 - 56

32. OUR PROCESS
FAQs OBJECTIONS NEEDSBARRIERS SOLUTIONS
30 - 56

33. FAQs
207 Questions and Objections collected from the field
Grouped down to 60 core questions to analyse and work with
31 - 56

34. NATURAL FLOW OF CREATIVE POWER
CLARITY
(TASK OR A PROBLEM TO BE SOLVED)
GUT FEELING
(WHAT IT IS REALLY ALL ABOUT)
EW
S
N
32 - 56

35. 33 - 56

36. 34 - 56

37. 35 - 56

38. 36 - 56

39. NATURAL FLOW OF CREATIVE POWER
ACTION
NEW PRACTICAL KNOWLEDGE
(PERSONAL POWER)
CLARITY
(TASK OR A PROBLEM TO BE SOLVED)
GUT FEELING
(WHAT IT IS REALLY ALL ABOUT)
EW
S
N
37 - 56

40. 38 - 56

41. 39 - 56

42. FAQs Objection Need
Integral
Need
Integral
Solution
Please advise how many
types of treatments I
can do in one day? Will
too many types of
treatment spread out
the effect?
If properly used how
long will the Delta laser
last?
Do you have to do each
protocol in the order
listed or can you alter
them?
How often do I treat?
How long is a treatment
session?
I want to make sure this
works and works for me
for however I want it to
work.
Will it work long enough
for me for healing; even
more considering my
investment?
It seems too complicated
and complex to follow a
treatment.
It takes too long. I do
not have that much
time every day, so it is
not for me.
Not clear as to where the
boundaries are.
Protection of investment /
Assurance it is a good
investment.
I need you to lead me and I
want to feel you will not just
sell me this device and leave
me alone.
Need to face lack of
commitment to yourself.
Self belief
Boundaries
Trust & Reassurance
Encouragement & Trust
Approach this by focusing on the
treatment times and starting out
with whatever time they have…
Explain that some treatments do
take more time, depending on
the issue they're dealing with…
Long enough so you enjoy the
benefits of good health. We have
good warranty policy which is:
….and a good expected life span
of 15 years. Plus we have an
ongoing upgrade scheme that
you could benefit at any time.
Find out the type of the person:
if she wants to find out how to
follow UG or how to adapt to her
needs/practice. Let them know
you can but you do not have to.
And we provide the UG and
treatments as a starting point.
We do this because it is
unknown etc. Then guide them
into taking the risk of learning
to trust their own feelings.
40 - 56

43. THE OUTCOME
NOT ONLY A SET OF STRONG AND ATTRACTIVE VALUE PROPOSITIONS
BUT ALSO A POWEFUL FIELD STRATEGY FOR THE SALES FORCE HELPING THEM MANAGE CLIENT RELATIONSHIPS
A COMPREHENSIVE PACK OF SERVICES AND TOOLS TO SUPPORT THE PROFESSIONAL IN ADOPTING COMRA
41 - 56

44. 44

45. 45

46. 46

47. 47

48. 48

49. INTELLIGENT CO-OPERATION
The Principles of Intelligent Co-Operation are much wider than only the
Natural Flow of Power and go into a great depth into the nature of man
47 - 56
THE MIRROR CONCEPT
HOW TO WORK WITH EMOTIONS
SHIFTING THE FOCUS
THE ART OF TRUE COMMUNICATION
LEARNING TO CO-OPERATE IN
ANY TYPE OF A RELATIONSHIP
REMAINING TRUE TO YOUR
GENDER
WORKING WITH SHORTCOMINGS TRUE PURPOSE OF CONFLICT
AND MANY MORE…

50. 48 - 56

51. Holistic Healing
& Self Sufficiency
http://www.radiant-life-technologies.com/
49 - 56

52. 50 - 56

53. 51 - 56

54. CONTACT
WWW.KITCHENPRAGUE.COM
HTTPS://TWİTTER.COM/MİCHAİLTSV
+420 724 009 330
MICHAIL.TSVETANOV@KITCHENPRAGUE.COM
PRAGUE, MANESOVA 54 HTTPS://WWW.LİNKEDİN.COM/İN/MİCHAİLTSVETANOV
52 - 56

55. WE’LL BE ANSWERING QUESTIONS LATER
Q A&
THANKS FOR LISTENING
Q & A SESSION
53 - 56