Slides 2 - 35: Introduction to Impact Workshop by Dafydd Tudur, Maja Drabczyk, Julia Fallon and Simon Tanner
Slides 36 - 68: Music to my ears: Making rights understandable by Juozas Markauskas and Jurga Gradauskaite
Slides 70 - 92: Achieving inclusivity & diversity in the Europeana Network by Killian Downing, Larissa Borck and Tola Dabiri
Slides 94 - 123: Communicating the value of digital culture to stakeholders by Susan Hazan, Eleanor Kenny and Katherine Heid
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Europeana 2019 - Connect Communities
1. EUROPEANA 2019
CONNECT COMMUNITIES
28 Nov 2019 | LISBON
The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
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2. Introduction to Impact Workshop
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
Moderated by Dafydd Tudur & Maja Drabczyk
The National Library of Wales & National Film Archive/Audiovisual
Institute Poland
4. Why are we doing
this?
● To increase our understanding of the difference
we make
● To make better decisions (strategy/operations)
● To drive changes that improve performance
● To improve accountability to our stakeholders
● To articulate the value of our activities
5. Agenda
11.00 Welcome and introduction
11.10-11.20 Simon Tanner
11.20-11.25 Workshop kick-off & Project selection
11.25-11.35 Strategic Perspectives & Value Lenses
11.35-11.45 Stakeholders & Empathy map
11.45-12.20 The Change Pathway
12.20-12.30 Next steps & Impact Community
6. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Simon
Tanner
Professor of Digital Cultural
Heritage
King’s College London
13. <Our Project>
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
14. Our project
“We develop lesson plans on the topic of
migration, with teachers that will make their
classes more engaging for their students”
15. Strategic Perspectives
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
17. Value Lenses
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
20. Stakeholders
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
21. Stakeholder
A person, group, community, or organization
who you expect to experience a change or who
you design your activities around.
22. Empathy Map
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
23.
24. You need to
make yourcourses more
engaging
How do I do
this? I have no
time!
Teacher
Disengaged
class
Looking on
the internet
for better
resources
No time
Engaged
students
25. The Change Pathway
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
27. Example: Migration
Project
✗History & Social
Sciences
Teacher
Collaborate
with teachers tocreate lesson
plans
↑ engagement
with students
through use of
HQ material
↑ educationalresourcesdeveloped
↑ in awareness
of relevance of
migrant history
↑ inquality/satisfaction of classesrun
Students More
open to cultural
diversity
↑ use of open
data in
education
28. CI
posol
‘In od on
to I c ’
wo s
28-11-2019
Use
Pla k o
as s ir
im t
Comd
exl o
te Cn
Paty
Sha
im t
ex en
Be r
un s di
of
Pla k
Bec an
‘imt
pator’
Tra t e
p o s o l
wi n C I
Num f
pe in
wo s
Tem t o
In o t
Im a t
wo s
Alot
ti te
Eura
Conne
The I c
Pla k
Wid
aw es
te p of
CI
Imat
faw
emd i
CI
CI ta
unsd &
arla t
ow p
Par pa s,
fata s an
pen s’
ti
29. The Change
Pathway
The
stakeholder
we are
designing the
Pathway for.
The
investments
we are making
in time/money
to realize our
activities.
The
things that
we do.
Direct
results of
our
activities.
Changes that have
occurred in (or for)
our stakeholders as
a direct result of our
activities.
Changes that
have occurred
in (or for) our
stakeholders
that our
activities have
contributed to.
30. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
What’s next?
34. Please complete our Survey
tiny.cc/ImpactSurvey
Join the Community
tiny.cc/ImpactCommunity
Download the Playbook
tiny.cc/ImpactPlaybook
35. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
BREAK
#Europeana2019
#EuropeanaCommunities
36. Music to my ears: making rights
understandable
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
Juozas Markauskas
Dizi
Jurga Gradauskaitė
Independent
Moderated by
37. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Juozas
Markauskas
Project Manager
Dizi
‘Music to my ears:
making rights
understandable’
38. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Jurga
Gradauskaite
Independent attorney-at-law
Independent
‘PRESENTATION TITLE’
70. Achieving inclusivity & diversity in the
Europeana Network
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
Killian Downing, Tola Dabiri
& Larissa Borck
71. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Larissa
Borck
Marketing Coordinator
Europeana Common Culture
Swedish National Heritage Board
‘Creating chances within an
open Europeana network’
73. “Although it has decreased – from 24% in 2013 to less than 15% in 2019 – the youth
unemployment rate is still very high in the EU (with peaks of more than 30% in
several countries) and more than double the overall unemployment rate (less than
7%) and masks big differences between countries.” The European Commission,
2019
Inviting young
professionals
This is not only about finding a job, it’s about the specific challenges
we as young people encounter on the job market in our sector.
75. The network effects
Spread the work
in education
Create open
spaces for
conversations
Offer
opportunities to
learn & contribute
76. Barriers and blind
spots
● Internships as chance and challenge
● Missing links to students’ associations
● Conference designs
● Working conditions in the cultural heritage sector
AB02c, 3:e klass sovvagn. Järnvägsmuseet, Public Domain.
78. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Tola
Dabiri
Managing Director
UK Centre for Carnival Arts
Digital Diversity and Inclusion
79. Making the record keeping workforce representative:
project and literature review
By Tola Dabiri
80. Introduction
In November 2018 I was commissioned to
undertake a literature review by the ARA
The aim was to examine any reports, articles or
project evaluations
BAME professionals and gender equality in the
workplace
82. Literature Review
Not just BAME and gender, but also social class
A lot of papers about diversifying engagement
More available online that I initially thought
Found about 80 but no time to summarise them all – some very long
and dense!
83. Findings: Hand Wringing
Character Matters – social and economic characteristics of the
museum sector workforce
PANIC! It’s an arts emergency
Gender and Technology in Libraries (Lamont)
85. Findings: DIY
Arts Council England
Guide to Producing Equality Action Objectives and Plans in NPOs
Other guides and case studies for its funded organisations but very
little about ACE itself
87. Done to Us not with us
97.6 % White
On Inequality Regimes
DILON (Diversity in Libraries of the North)
88. At us not With Us
Very little talking and consultation EXCEPT
Association of Research Librarians (USA)
Most realistic and radical approach
Has access to huge resources and investment in programme
Widespread support
91. What does our
future look like?
What do we need
to do?
More peoplejoining our
conversation
A forum to
enable
discussion
92. Thankyou!
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
93. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
BREAK
#Europeana2019
#EuropeanaCommunities
94. Communicating the value of digital
culture to stakeholders
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
Moderated by Susan Hazan
The Israel Museum, Jeruzalem
95. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Eleanor
Kenny
Head of Communications and
External relations
Europeana Foundation
‘TELLING YOUR STORY
IN A WAY THAT MATTERS’
104. The CHI Perspective (?)
● Passionate belief in the value of cultural heritage
105. The CHI Perspective (?)
● Passionate belief in the value of cultural heritage
● Strong commitment to cultural heritage institution
106. The CHI Perspective (?)
● Passionate belief in the value of cultural heritage
● Strong commitment to cultural heritage institution
● Discussion on value tends to focus on ‘existence’ and
‘legacy’ - collections and role of CHI
107. The CHI Perspective (?)
● Passionate belief in the value of cultural heritage
● Strong commitment to cultural heritage institution
● Discussion on value tends to focus on ‘existence’ and
‘legacy’ - collections and role of CHI
● Limited access to organisational communication
channels
108. The CHI Perspective (?)
● Passionate belief in the value of cultural heritage
● Strong commitment to cultural heritage institution
● Discussion on value tends to focus on ‘existence’ and
‘legacy’ - collections and role of CHI
● Limited access to organisational communication
channels
… and we want everyone to see the value of cultural
heritage and cultural heritage institutions!
111. 100% interested in attending similar
events in the future
100% had ideas for projects
28% saw potential for commercial
projects
Creative industries
112. 100% wanted to use Wikipedia in
the classroom again
90% felt confident to contribute
to Wikipedia independently
46% of the participants went on
to edit Wikipedia again within
four weeks
Education
bit.ly/WicipoblReport
116. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Katherine
Heid
Cabinet Member in charge of
Culture, Youth and Social Affairs
EESC - European Economic and Social
Committee
117.
118. Ten tips for communicating with stakeholders
1. Think about the different institutions you deal with
● don’t always focus on just on one
● start with the ones you have contacts with
2. Link to the policy/political agenda
3. Think about timing - what’s happening in their calendar?
4. Show that what your doing is in the needs of the citizens - core European values
5. Make it short
6. Strength in numbers - not just stats also the strength of a community or group voice
7. Storytelling - tell them a story
● think about connecting with speech writers
8. Be supportive of your allies
9. Be politically engaged yourself
10. Support the European agenda
119. The Europeana Network Association AGM 2018 - Europeana Foundation, CC BY
Discussion
120.
121. SEE
Full view of activities
Limited time with
policymakers
Participants and user
groups
Activities in
organisational context
SAY & DO
Write or provide data for statistical reports
Report to management - documents and committees
Share stories with marketing staff
Tweet about collections
THINK
Passionate belief in the value of cultural heritage
Unsure how policymakers view our activities
Fear that the stats don’t convey the value
HEAR
What CEOs and senior mgmt
are saying about Government
priorities
Feedback from users /
participants
Lack of awareness of the value and
importance of our work
Budget cuts are making it difficult
Technology is developing so quickly
Want more people to see the value of cultural
heritage and cultural heritage institutions
.
122. TALKING PAINS AND
GAINS
Pains: What are their fears, frustrations, anxieties?
Gains: What are their needs, hopes and desires?
What do they think and feel?
What do they see?
What do they hear?
What do they say and do?
1 significant
‘pain’
1 significant‘gain’
123. THANK YOU
Join Europeana Impact and/or
Europeana Communicators
to continue the conversation!
Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
124. Europa [Material cartográfico] : Nach den vorzüglichsten Hülfsnitteln, Götze, Johann August Ferdinand, 1773-1819 Biblioteca Digital de Madrid Spain, Public domain
europeana.eu
@EuropeanaEU