U X & D E
S I G N M Y T H S A Q U I C K R U N T H R O U G H

# 1 P E O
P L E R E A D O N T H E W E B M Y T H # 1 ( W E A L R E A D Y K N O W T H I S )

A L L PA G
E S S H O U L D B E A C C E S S I B L E I N 3 C L I C K S M Y T H # 2 UIE Studies; Testing the Three-Click Rule or The 3 Click Rule on Medium

P E O P L
E D O N ’ T S C R O L L M Y T H # 3 Proof: What You Think You Know About the Web Is Wrong, Unfolding the Fold

D E S I G
N H A S T O B E O R I G I N A L M Y T H # 5

I F Y O U
R D E S I G N I S G O O D , T H E S M A L L D E TA I L S D O N ’ T M AT T E R M Y T H # 6

M O R E C
H O I C E S A N D F E AT U R E S R E S U LT I N H I G H E R S AT I S FA C T I O N M Y T H # 7

I C O N S
E N H A N C E U S A B I L I T Y M Y T H # 8

Y O U A R
E L I K E Y O U R U S E R S M Y T H # 9

U S E R S
M A K E O P T I M A L C H O I C E S M Y T H # 1 0

T H E H O
M E PA G E / D A S H B O A R D I S T H E M O S T I M P O R TA N T PA G E M Y T H # 1 1

Y O U D O
N ’ T N E E D T H E C O N T E N T T O D E S I G N M Y T H # 1 2

P E O P L
E C A N T E L L Y O U W H AT T H E Y WA N T M Y T H # 1 3

A E S T H
E T I C S A R E N O T I M P O R TA N T I F Y O U H AV E G O O D U S A B I L I T Y M Y T H # 1 4

U X D E S
I G N I S A B O U T U S A B I L I T Y M Y T H # 1 5

P E O P L
E A R E R AT I O N A L M Y T H # 1 6

but the development of increasingly
sophisticated front- and back-end technologies has fostered its use as a remote software interface. This dual nature has led to much confusion, as user experience practitioners have attempted to adapt their terminology to cases beyond the scope of its original application. The goal of this document is to define some of these terms within their appropriate contexts, and to clarify the underlying relationships among these various elements. Visual Design: graphic treatment of interface elements (the "look" in "look-and-feel") Interaction Design: development of application flows to facilitate user tasks, defining how the user interacts with site functionality Functional Specifications: "feature set": detailed descriptions of functionality the site must include in order to meet user needs User Needs: externally derived goals for the site; identified through user research, ethno/techno/psychographics, etc. Site Objectives: business, creative, or other internally derived goals for the site Interface Design: as in traditional HCI: design of interface elements to facilitate user interaction with functionality Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding Web as software interface Concrete Abstract time Conception Completion Functional Specifications Content Requirements Interaction Design Information Architecture Visual Design Information Design Interface Design Navigation Design Site Objectives User Needs task-oriented U X D E S I G N I S A S T E P I N A P R O C E S S M Y T H # 1 7

U X I S C
O M M O N S E N S E M Y T H # 1 8

U X I S J
U S T I N T E R A C T I O N D E S I G N M Y T H # 1 9

U X I S T
H E S A M E A S U I M Y T H # 2 0

( C O N T
)

P E O P L
E D O N ’ T C H A N G E M Y T H # 2 1

U X E N D
S W H E N T H E U S E R L E AV E S M Y T H # 2 2

T H A N K
S . Fin