Core conversation from SXSW 2015: Something sexy happened at SXSW 2014 that didn’t involve Lady GaGa: an unprecedented number of do-gooding Geekerati showed up, wanting to change the world. Does this mean that social good has “made it”, or just become the latest trend to generate lots of hype but little impact? Shiny new platforms, brands and tools promise game-changing technologies & society-saving outcomes, but do they get us any closer to actually solving the world’s most challenging social problems? It’s time we put the SXSW community to work doing what it does best - leading industry innovation. Come to this session ready to get your hands dirty exploring what authentic, lasting social change could really look like. http://schedule.sxsw.com/2015/events/event_IAP32981

3. Digital strategies, campaigns & websites for social good

5. These days in tech everything seems to be colored by “good” intentions.
Is this all just “conscience laundering”?
Has ideology been replaced by capitalism?
Are the people embracing this new “shiny” the best stewards of change?
Can this “social good” boom survive the hype?
When it’s not cool to be the good guy anymore, what happens?
This will be our task today

6. Beyond specific non profits or philanthropic orgs, there are now so many brands
focusing on changing the world …..

7. ….. that it’s starting to feel a bit like this.

8. How do we tell the difference between this….

9. … And this

10. Changing society through tech It’s not about “apps” or tools..
It’s about passionate people being driven to find solutions to for the massive challenges that
impact our world or just improving the life of a single person.
We should be talking about purpose, not platforms & product.

13. “official” defintion BUT Is “social good” being bolted on vs being integrated
into our society in a more organic way into everything we do?

14. How can we achieve AUTHENTIC social good through tech can thrive
and not just end up as “hot” trend in a “remember when?” buzzfeed
list

15. Everyone is looking to create the hottest new mousetrap but is this change happening
in a way that is sustainable and real?
In doing my research for this session, it felt like trying to boil the ocean.There is an
overwhelming list of society issues that need to be addressed in order for us to not only
survive but leave a world better for those after us.
So id like to share (3) examples of the nexus between of technology and social change
that moved me and in my opinion, typify authentic solutions to complex societal
problems.
Then It will beYOUR turn (so get ready!)

16. LifeStraw® water filters convert contaminated water into clean, safe drinking water.
"One ofTenThings that Will Change the Way we Live" by Forbes magazine.
a humanitarian entrepreneurship business model
#leadchange

17. The fact that 11% of the executives in Silicon valley are women has been a hot
topic along with STEM education for girls.
Kimberly Bryant, an electrical engineer working in biotech for over 20 years,
founded Black GirlsCode in 2011 in hopes of rectifying the underrepresented
female and African demographic (25% and 3% respectively in 2012) within the
technology industry.

18. Tempt One is a graffiti artist who was stricken with ALS. Everything that allowed him to
create his art was taken away when this disease claimed every part of his body expect for
two things: his eyes and his brain. Graffiti Research Labs—a group of technologists, artists,
and hackers "dedicated to outfitting graffiti artists with open source technologies for urban
communications – created the “Eyewriter” to help him reclaim his art.

19. Tweet ideas to #leadchange

20. Is true social good a journey? A destination or a state of
mind?
Failure is the best teacher, as we all know, but what drives
us?What will defeat us? And what will that look like?

21. But for us, will it be closer to this?
This?
Will our biggest social good challenge look like this …

22. Or this?
(controversial
“homeless hotspot”
at SXSW 2012)

23. Technology is nothing without the passionate humans behind it.
I’m excited to see what you all do next.
#leadchange