In our constantly shifting industry, how we tell our digital stories must evolve to outpace (not just keep up with) the rate of change. This webinar explores recklessly effective approaches to disrupt your entire creative process for the better and make “How we’ve always done it” a thing of the past.

1. Hacking the Creative Process: A Beaconfire RED webinar

2. Hacking the Creative Process: A Beaconfire RED webinar
Hi. I’m Eve

3. Hacking the Creative Process: A Beaconfire RED webinar

4. Hacking the Creative Process: A Beaconfire RED webinar http://www.juilliard.edu/

5. Hacking the Creative Process: A Beaconfire RED webinar

6. Hacking the Creative Process: A Beaconfire RED webinar
Yeah, but
“It will take too long”
“It costs too much.”
“This is how we’re always done it.”
“I have to please everyone.”
And …

7. Hacking the Creative Process: A Beaconfire RED webinar
“I’m not creative.”

8. Hacking the Creative Process: A Beaconfire RED webinar
“I’m not creative.”
BS.

9. Hacking the Creative Process: A Beaconfire RED webinar
“It will take too long”
“It costs too much.”
“This is how we’ve always done it.”
“I have to please everyone.”
Also BS.

10. Hacking the Creative Process: A Beaconfire RED webinar
Disruption > Status quo

11. Hacking the Creative Process: A Beaconfire RED webinar
Discomfort creates innovation

12. Hacking the Creative Process: A Beaconfire RED webinar
Prove it? Ok.

13. Hacking the Creative Process: A Beaconfire RED webinar

14. Hacking the Creative Process: A Beaconfire RED webinar Freakingnews.com

15. Hacking the Creative Process: A Beaconfire RED webinar
Clients We’ve Blitzed With

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19. Hacking the Creative Process: A Beaconfire RED webinar
Goals
Audiences
Concept
Brand guidelines
Mood Board
Wireframes
Draft design ideas
Pre-requisites for a design blitz

20. Hacking the Creative Process: A Beaconfire RED webinar
Design Team
Creative director & designer
Core team
Key members of the client project team who are ultimately
responsible for providing direction, feedback and approvals
Stakeholders
Additional members of client team who whose opinions are
either valued or required.
Who is involved in a design blitz?

21. Hacking the Creative Process: A Beaconfire RED webinar
Day 1
Time Task Attendees Outcome
9a Design pres Core Team Select Design direction
12p HP Revision Core Team Feedback to design team
4p Design pres Core Team Final HP approval
& Stakeholders
Day 2
Time Task Attendees Outcome
12p LP Pres Core Team Feedback to design team
4p Design pres Core Team Final HP & LP approval
& Stakeholders
Typical Blitz Schedule

22. Hacking the Creative Process: A Beaconfire RED webinar

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24. Hacking the Creative Process: A Beaconfire RED webinar

25. Hacking the Creative Process: A Beaconfire RED webinar Getty Images/Library Of Congress

26. Hacking the Creative Process: A Beaconfire RED webinar animalwall.xyz

27. Hacking the Creative Process: A Beaconfire RED webinar Paramount Pictures

28. Hacking the Creative Process: A Beaconfire RED webinar http://extraspecialpeople.org/

29. Hacking the Creative Process: A Beaconfire RED webinar American Express

30. Hacking the Creative Process: A Beaconfire RED webinar http://extraspecialpeople.org/

31. Hacking the Creative Process: A Beaconfire RED webinar

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36. Hacking the Creative Process: A Beaconfire RED webinar
Combined corporate logo as of May 1, 2015
Original corporate logos pre-merger
March 2016:
New logo to launch
along with website

37. Hacking the Creative Process: A Beaconfire RED webinar
Beaconfire-red.com
BEFORE

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BLITZED
Beaconfire-red.com

39. Hacking the Creative Process: A Beaconfire RED webinar
How to Blitz Yourself
 Determine goals, audiences and priorities
 Really understand your brand
 Be clear on what success looks like
 Build teams strategically
 Provide open, honest & constructive critique
 Commit to it
 Enjoy it

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43. Hacking the Creative Process: A Beaconfire RED webinar
Three Questions
 Why?
 What if?
 Why not?

44. Hacking the Creative Process: A Beaconfire RED webinar
Brian Eno’s Oblique Strategies

45. Hacking the Creative Process: A Beaconfire RED webinar
Other creative thinking resources
• CreativeThinking.net
• Creativemornings.com
• CreativeThinkingHub.com
• Brainsparker app
• Michael Michalko “Thinker Toys”
• Big Magic: Creative Living Beyond Fear

46. Hacking the Creative Process: A Beaconfire RED webinar
Creative thinking TED talks
• Saving your creative soul
• Your elusive creative genius
• The surprising habits of original thinkers
• If I should have a daughter ...
• The power of vulnerability

47. Hacking the Creative Process: A Beaconfire RED webinar flickr.com/photos/quinnanya

48. Hacking the Creative Process: A Beaconfire RED webinar
Thank you!
@naieve