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Using Metrics to Reduce Discrimination 
Eve Sprunt 
Eve Sprunt and Associates
Importance of Metrics 
“You can’t manage what you don’t measure.” 
- old business adage 
2 
Often attributed to Peter F. Drucker or W. Edwards Deming
Metrics Matter 
“Human beings adjust behavior based on the metrics 
they’re held against. Anything you measure will 
impel a person to optimize his score on that metric. 
What you measure is what you’ll get. Period.” 
Dan Ariely, a professor of psychology and behavioral 
economics at Duke University 
Ariely, Dan, 2010, You Are What You Measure, Harvard Business Review, 
http://hbr.org/2010/06/column-you-are-what-you-measure/ar/1 
3
Metrics Inside and Out 
4 
• Money is the ultimate metric 
• Must be able to see and compare metrics 
• It is not who you hire – it is who you retain 
• Motivate with metrics – inside and out
Women Lag Behind 
High school grade 
point average is 
significantly higher 
for women, but men 
have significantly 
higher annual 
earnings 
Study led by Michael T. French, Professor of Health Economics at the University 
of Miami that was published in 2014 in the Eastern Economic Journal 
http://www.as.miami.edu/news/news-archive/your-high-school-gpa-could-affect- 
your-income.html and 
http://EconPapers.repec.org/RePEc:mia:wpaper:2010-26 5
The Leaky Talent Pipeline 
“Women now make up more than half of the incoming classes 
in the top U.S. universities, but still only a small fraction of 
CEOs, board directors, and government leaders. This data 
makes it clear that while we’re now getting women into the 
game in equal numbers, we are not yet getting them through 
to the top.” 
“We’ve identified three critical pivot points where we’re losing 
women on the way to the C-suite: 
• The launch 
• The child rearing years 
• The transition to senior leadership” 
Sally Blount, Dean of Kellogg School of Management 
6 
July 16, 2014 http://www.fastcompany.com/3032946/strong-female-lead/why-the-first-years- 
of-college-are-crucial-for-women-aiming-for-the-c-sui
Metrics Design 
• Simple 
• Transparent 
• Easy to compare between 
organizations 
• Collected on a regular interval 
• Monitor suspected problem areas 
• Accountability 
• To top management 
• To employees 
• To stockholders 
• To the public 
We need monetary metrics inside and out 7
Schlumberger HR Benchmark Survey 
Schlumberger Business Consulting Data for 2013 HR benchmark 
based on 2012 
• Female gender diversity data only 
• 6 National Oil Companies (NOC’s) 
including 
• Asia 
• Middle East 
• South America 
• 6 International Oil Companies (IOC’s) 
• 8 Independents 
• Worldwide 
• 25% of companies from the US 
8
Schlumberger HR Benchmark Data 
9 
• 2013 benchmark is based on 2012 data 
• Percentages computed for NOCs, IOCs and independents based on % 
of each company weighted by relative importance of its population
Schlumberger HR Annual Benchmarks 
10
BP’s Website Data -Women 
11 
• Good start but 
insufficient information 
• Titles are ambiguous 
• Need monetary metrics, 
not titles 
• What % of all 
employees are in each 
category? 
http://www.bp.com/en/global/corporate/sustainability/our-people- 
and-values/diversity-and-inclusion.html
BP’s Website Data -Men 
• Insufficient information 
to be meaningful 
• What % of employees 
are in each category? 
• No progress for UK and 
US racial minorities 
12 
http://www.bp.com/en/global/corporate/sustainability/our-people- 
and-values/diversity-and-inclusion.html
Metrics Context 
• Organization’s definition of who is 
included in the “under-represented 
minority” group 
• Location of headquarters of group for 
which metrics are being reported 
• Number of employees in the group 
covered by the metrics 
13
Proposed Annual Metrics 
Percentage of Women 
Under-represented 
Minorities (Male and 
Female Separately) 
Entry Level Professionals 
Top 50% employees by 
compensation 
Top 25% employees by 
compensation 
Top 10% employees by 
compensation 
Top 2% employees by 
compensation 
Board of Directors 
14
Why Percent Compensation? 
• Allows easy & consistent comparison between organizations by 
members of potential talent pool 
• More granularity for identification and elimination of “choke 
points” 
• Increased understanding of attrition of mid-career women 
• Work-life integration challenges 
• Career frustration 
• Level beyond which women and minorities struggle to advance 
15
Survey of Companies -Minorities 
16 
30 
25 
20 
15 
10 
5 
0 
Entry Level Top 50% Top 25% Top 10% Top 2% Board 
% Compensation Level 
Under-Represented Minorities 
Max Average Min 
Note: No average shown if not all companies reported for that level of 
compensation.
Survey of Companies -Women 
17 
80 
70 
60 
50 
40 
30 
20 
10 
0 
Entry Level Top 50% Top 25% Top 10% Top 2% Board 
Includes 2 IOCs, 2 IOC subsidiaries, 1 NOC, 2 US Independents 
Not all companies reported data above top 50% by compensation 
% Compensation Level 
Women 
Max Average Min
Comparison with SLB Benchmark Data 
for Average Female Employee 
18 
30 
25 
20 
15 
10 
5 
0 
Comparison SLB 2013 Benchmark and 
New Survey - Average Employee 
Max SLB avg IOCs SLB avg Ind SLB avg NOC Average Min 
Percentage of Women 
SLB – Average of global population 
New Survey – Top 50 percent of population by compensation 
Includes 2 IOCs, 2 IOC subsidiaries, 1 NOC, 2 US Independents
Comparison of SLB Benchmark Data 
for Female Managers with Top 10% 
19 
30 
25 
20 
15 
10 
5 
0 
Female Managers or top 10% by Compensation 
Max SLB avg IOCs SLB avg Ind SLB avg NOC Average Min 
Percentage of Women 
Includes 2 IOCs, 1 IOC subsidiary, 1 NOC, 2 US Independents 
Difficult to compare compensation of managerial titles between employers
Conclusions 
• Inside and outside, metrics matter 
• Public disclosure of clear metrics on an 
annual basis provides strong motivation 
to eliminate discrimination 
• Monetary metrics can enhance attraction 
and retention 
• Measure our way to equality 
20
If you would like to assist in collecting clear 
metrics on an annual basis that are available to 
the general public, please contact me – 
Evesprunt@aol.com 
21
Acknowledgements / Thank You / Questions 
Slide 22

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Sprunt aberdeen atw presentation template v2

  • 1. Using Metrics to Reduce Discrimination Eve Sprunt Eve Sprunt and Associates
  • 2. Importance of Metrics “You can’t manage what you don’t measure.” - old business adage 2 Often attributed to Peter F. Drucker or W. Edwards Deming
  • 3. Metrics Matter “Human beings adjust behavior based on the metrics they’re held against. Anything you measure will impel a person to optimize his score on that metric. What you measure is what you’ll get. Period.” Dan Ariely, a professor of psychology and behavioral economics at Duke University Ariely, Dan, 2010, You Are What You Measure, Harvard Business Review, http://hbr.org/2010/06/column-you-are-what-you-measure/ar/1 3
  • 4. Metrics Inside and Out 4 • Money is the ultimate metric • Must be able to see and compare metrics • It is not who you hire – it is who you retain • Motivate with metrics – inside and out
  • 5. Women Lag Behind High school grade point average is significantly higher for women, but men have significantly higher annual earnings Study led by Michael T. French, Professor of Health Economics at the University of Miami that was published in 2014 in the Eastern Economic Journal http://www.as.miami.edu/news/news-archive/your-high-school-gpa-could-affect- your-income.html and http://EconPapers.repec.org/RePEc:mia:wpaper:2010-26 5
  • 6. The Leaky Talent Pipeline “Women now make up more than half of the incoming classes in the top U.S. universities, but still only a small fraction of CEOs, board directors, and government leaders. This data makes it clear that while we’re now getting women into the game in equal numbers, we are not yet getting them through to the top.” “We’ve identified three critical pivot points where we’re losing women on the way to the C-suite: • The launch • The child rearing years • The transition to senior leadership” Sally Blount, Dean of Kellogg School of Management 6 July 16, 2014 http://www.fastcompany.com/3032946/strong-female-lead/why-the-first-years- of-college-are-crucial-for-women-aiming-for-the-c-sui
  • 7. Metrics Design • Simple • Transparent • Easy to compare between organizations • Collected on a regular interval • Monitor suspected problem areas • Accountability • To top management • To employees • To stockholders • To the public We need monetary metrics inside and out 7
  • 8. Schlumberger HR Benchmark Survey Schlumberger Business Consulting Data for 2013 HR benchmark based on 2012 • Female gender diversity data only • 6 National Oil Companies (NOC’s) including • Asia • Middle East • South America • 6 International Oil Companies (IOC’s) • 8 Independents • Worldwide • 25% of companies from the US 8
  • 9. Schlumberger HR Benchmark Data 9 • 2013 benchmark is based on 2012 data • Percentages computed for NOCs, IOCs and independents based on % of each company weighted by relative importance of its population
  • 10. Schlumberger HR Annual Benchmarks 10
  • 11. BP’s Website Data -Women 11 • Good start but insufficient information • Titles are ambiguous • Need monetary metrics, not titles • What % of all employees are in each category? http://www.bp.com/en/global/corporate/sustainability/our-people- and-values/diversity-and-inclusion.html
  • 12. BP’s Website Data -Men • Insufficient information to be meaningful • What % of employees are in each category? • No progress for UK and US racial minorities 12 http://www.bp.com/en/global/corporate/sustainability/our-people- and-values/diversity-and-inclusion.html
  • 13. Metrics Context • Organization’s definition of who is included in the “under-represented minority” group • Location of headquarters of group for which metrics are being reported • Number of employees in the group covered by the metrics 13
  • 14. Proposed Annual Metrics Percentage of Women Under-represented Minorities (Male and Female Separately) Entry Level Professionals Top 50% employees by compensation Top 25% employees by compensation Top 10% employees by compensation Top 2% employees by compensation Board of Directors 14
  • 15. Why Percent Compensation? • Allows easy & consistent comparison between organizations by members of potential talent pool • More granularity for identification and elimination of “choke points” • Increased understanding of attrition of mid-career women • Work-life integration challenges • Career frustration • Level beyond which women and minorities struggle to advance 15
  • 16. Survey of Companies -Minorities 16 30 25 20 15 10 5 0 Entry Level Top 50% Top 25% Top 10% Top 2% Board % Compensation Level Under-Represented Minorities Max Average Min Note: No average shown if not all companies reported for that level of compensation.
  • 17. Survey of Companies -Women 17 80 70 60 50 40 30 20 10 0 Entry Level Top 50% Top 25% Top 10% Top 2% Board Includes 2 IOCs, 2 IOC subsidiaries, 1 NOC, 2 US Independents Not all companies reported data above top 50% by compensation % Compensation Level Women Max Average Min
  • 18. Comparison with SLB Benchmark Data for Average Female Employee 18 30 25 20 15 10 5 0 Comparison SLB 2013 Benchmark and New Survey - Average Employee Max SLB avg IOCs SLB avg Ind SLB avg NOC Average Min Percentage of Women SLB – Average of global population New Survey – Top 50 percent of population by compensation Includes 2 IOCs, 2 IOC subsidiaries, 1 NOC, 2 US Independents
  • 19. Comparison of SLB Benchmark Data for Female Managers with Top 10% 19 30 25 20 15 10 5 0 Female Managers or top 10% by Compensation Max SLB avg IOCs SLB avg Ind SLB avg NOC Average Min Percentage of Women Includes 2 IOCs, 1 IOC subsidiary, 1 NOC, 2 US Independents Difficult to compare compensation of managerial titles between employers
  • 20. Conclusions • Inside and outside, metrics matter • Public disclosure of clear metrics on an annual basis provides strong motivation to eliminate discrimination • Monetary metrics can enhance attraction and retention • Measure our way to equality 20
  • 21. If you would like to assist in collecting clear metrics on an annual basis that are available to the general public, please contact me – Evesprunt@aol.com 21
  • 22. Acknowledgements / Thank You / Questions Slide 22