This document provides information about an expedition along the historic Silk Road trade route from September 2015 to January 2016. The expedition will travel over 25,000 km through 15 countries in Central Asia and Europe, following both the northern and southern branches of the Silk Road. It will document over 100 landmarks and UNESCO World Heritage Sites along the route. The expedition aims to study and promote cultural exchange along the ancient trade route. It will have media coverage and support from various partners to share information about the expedition and Silk Road's history and cultural significance.

1. THE GREAT SILK ROAD.
LIGHTNING UP FORGOTTEN FRONTIERS
Automobile Expedition
30 SEPTEMBER, 2015 till 20 JANUARY, 2016
#thegreatsilkroad2015

2. UNIQUE EXPEDITION
• International expedition that has no analogues
• The route forgotten by Time
• The route where five civilizations meet
• The route where friendship and team spirit are a law
followed by everyone

3. THE GREAT SILK ROAD 2015
Grand route, more than 25,000 km
9 stages: Russia · China · Asia · India · Caucasus
112 days– 15 countries– 25,000 km
Caravan route that has existed since the II Century BC
Synergy of cultures and civilizations
More than 100 landmarks and UNESCO sites

4. ROUTE MAP
*The route can be slightly modified by the Organizing Committee of the expedition, depending on geo political environment in countries along the route

5. ROUTE
Russia· Kazakhstan· Kyrgyzstan· China· Laos·
Cambodia· Thailand· Myanma · Bhutan· Nepal· India·
Pakistan· Iran· Armenia · Georgia · Russia
This is a historico-geographical,scientific and educational expedition which aims to study the mysteries of
the ancient caravan route which connected countries of Asia and Europe, and established cultural, trade and
scientific ties of civilizations of the Central Asia and Europe. It is planned to follow both major variants of the
Great Silk Road in one circular route (Northern and Southern) and test the capabilities of the tech to
overcome long distances and set new records of altitudes.

6. ALONG THE ROUTE
More than
108
cities
The Great
Wall
of China
Mountain
passes,
deserts,
white-sand
beaches
and real jungles
Altitudes
more than
4 000 m
Hard-to-get
high-mountain
lakes
Temperature
swings
from -20 to +30
on a single stage
of the route

7. MOSCOW – KAZAKHSTAN – CHINA
Moscow - Vladimir - Vladimir – Nizhnyi Novgorod
UNESCO: Ensemble of the Novodevichy Convent,
Cathedrals: Vladimir (Uspenskyi, Dmitriyevskyi), Golden
Gate, The Church of the Intercession on the Nerl
River(Bogolyubovo)
Nizhnyi Novgorod - Kazan –
UNESCO: Kazan Kremlin
Kazan - Orenburg –Orenburg - Aktobe –
Border Russia– Kazakhstan: Uralsk – Aktobe –Baykonyr –
Kyzylorda – Shymkent
Кyrgyzstan: Jalalabat – Naryn
STAGE I. «RUSSIA – KAZAKHSTAN - CHINA»

8. STAGE II. «CHINA – LAOS»
CHINA - LAOS
Liangshan Yi Autonomous Prefecture, Sichuan -
Lijiang, Yunnan - Lijiang, Yunnan,
Xiangyun, Dali, Yunnan, Xiangyun, Dali,
Yunnan, Lincang, Yunnan, Lincang,
Yunnan, Puer, Yunnan,
Puer, Yunnan, Mohanjen, Mohanjen,
Luangprabang, Laos
UNESCO: Mount Phou Si.

9. STAGE III. «LAOS – CAMBODIA - THAILAND»
CHINA – LAOS – CAMBODIA
Laos: Luangprabang – Siangkhuang
UNESCO: Plain of Jars
Siangkhuang, Laos - Savannakhet – Laos - Wat-Phu
Champasak ruins of temple complexes
Wat-Phu– Krong Stung Trang, Laos-Cambodia
border
Cambodia: Krong Stung Trang, Cambodiа – Anlong
Veng
UNESCO Preah Vihear Temple
Anlong Veng - Krong Siem Reap
UNESCO: Angkor Wat temple complexes
Krong Siem Reap – Phnom Penh – Сиануквилль –
Pattaya
Cambodia – Thailand Border, via Trat

10. STAGE IV. «THAILAND – MYANMAR- INDIA»
THAILAND – MYANMAR
Pattaya – Ayutthaya
UNESCO: Ruins of ancient town
Ayutthaya – Surat Thani– Thaton Myanmar
Myanmar: Thaton– Mandalay – Bhamo – -
Shingbwiyang–Myanmar – India Border
India: Shingbwiyang- Namphu – Tezpur –
Hasimara – Sikkim, India - Damak, Nepal
India - Nepal Border
Nepal: Damak, Nepal – Kathmandu

11. STAGE V. «NEPAL - INDIA»
KATHMANDU – DELHI – TEHRAN
Kathmandu – Bodh Gaya – Nepal – India border.
UNESCO: Mahabodhi Temple
Bodh Gaya – Varanasi.
Varanasi – a city on Ganges, where the dead are burned
Varanasi – Jabalpur -Ambikanagar.
Hyderabad –Vijayavada – Nellore – Chennai – Bangalore
– Honnavar – Mumbai – Panchmahal – Jaipur – New Delhi
- Amritsar- India-Pakistan border

12. STAGE VI. «PAKISTAN - IRAN»
DELHI - TEHRAN
Pakistan – Lahore
UNESCO: (Lahore) Lahore Fort, Shalamar Gardens
Lahore – Loralai - Nok Kundi – Bam
UNESCO: Bam and its Cultural Landscape
Bam – Pasargadae
UNESCO : Persepolis, Pasargadae, Persian
gardens
Pasargadae - Isfahan
UNESCO: Jameh Mosque and Imam Square in Isfahan
- Isfahan – Tehran
UNESCO: Golestan Palace

13. IRAN – ARMENIA
Nok Kundi, Pakistan
Bam- Rafsanjan
Pasargadae - Isfahan
Tehran -Norduz
Iran-Armenia Border
STAGE VII. «IRAN – ARMENIA»

14. STAGE VIII. «CAUCASUS»
ARMENIA – GEORGIA
Norduz
Meghri – Kapan
Kapan – Yerevan
Yerevan –Sevan – Sadaho -Tbilisi
UNESCO: Saint Hripsime Church
Armenia – Georgia Border

15. STAGE IX. «CAUCASUS»
GEORGIA – RUSSIA
Mtskheta – Kutaisi
UNESCO : Bagrati Cathedral and Gelati Monastery
Kutaisi - Zugdidi – Mestia
UNESCO : Upper Svaneti
Mestia - Tskhinvali – Gudauri
Gudauri – Pyatigorsk
Georgia – Russia border
Russia
Pyatigorsk - Rostov-na-Donu
Rostov-na-Donu – Moscow
UNESCO: Moscow Kremlin and Red Square, Church of
the Ascension in Kolomenskoye, Novodevichy Convent

16. PROJECT COVERAGE
MEDIA COVERAGE:
Advertisement Reach – more than 40 million people
Documentary about the expedition
More than 5 000 professional photos
More than 10000 references in media and blogosphere
More that 30 reports and interviews on TV
+22 broadcasts on TVC channel

17. WAYS TO REACH OUR GOALS
• Publication of
high-qiality
content.
• Weekly editions
in the news.
• Monthly reviews.
Contests.
• Posts and
reports
from bloggers.
• Partnership
with relevant
communities.
• Contextual
targeted
advertising
• Contextual
targeted
advertising
• Partnership
with relevant
communities.
• Contextual
targeted
advertising
• Sponsored
stories
• Mobile traffic
• Thousanders
Announcment
of activities and
events with special
hashtags.
Promotion of
information on
photo contests and
hashtags via
thousanders
+ Reports, articles, and announcements in the traditional media

18. With support of:
ORGANIZING COMMITEE
Expedition coordinator: Alexandr Yanshev
Organising companies:

19. PROJECT COVERAGE
• Camera operator during the route
• Press photographers
• Bloggers-participants
• Media members (Russian and international)
• Web portals
• Documentary about the expedition
• Meetings with officials, meetings with diplomatic missions, print and
internet media coverage in every country during the route
• Broadcasts and interviews in Russian and international TV programs.
• Real-time expedition information

20. MEDIA PARTNERS

21. PROJECT COVERAGE. SPECIFICATIONS
• www.adventurizm.ru
media support, participant Vladimir Dunilets’ personal blog
• http://alexcheban.livejournal.com/profile
participant Aleksandr Cheban’s personal blog (reach is around 8 thousand people)
• http://dementievskiy.livejournal.com/389762.html
personal blog of Ivan Dementievskiy (reach is around 7 thousand people)
• http://nadezhin.ru/, http://ammo1.livejournal.com/
personal blogs of Aleksey Nadezhyn (reach is 1,5 thousand people)
• http://lovigin.livejournal.com/
personal blogs of Pert Lovygin (reach is around 10 thousand people)
• Anatoliy Strunin, journalist, Russian News Agency “TASS”

22. PROJECT’S PARTNER – “MOSAERO”
It is very important to have reliable partners during such a
responsible journey, as a Silk Road expedition!
MOSAERO has needed experience and professionalism in
tourism. It is perfect for people who love travelling by car and
love to know the world and their place in it.
MOSAERO policy includes supporting route planning initiatives
and their implementation. MOSAERO turns dreams about
travelling into reality and turns this reality into burst of energy!

23. PROJECT PARTNER - «EVENTPLACER»
EventPlacer is a unique portal with anything concerning
activities. Sites for activities, which are presented in
EventPlасer projects - are those organizations that are ready for
the open dialog . Whether you want to organize eco-cleanup or
gather an international forum – on www.eventplacer.ru you'll be
able to find site and partners for your perfect event.
"We organise "The Silk Road" expedition, because we believe that
it is more than ever essential cohesion and friendship of the
peoples, and we look forward to develop international relations in
the field of international tourism and event business."

24. PROJECT’S PARTNER UNESCO
UNESCO works to create the conditions for dialogue among
civilizations, cultures and peoples, based upon respect for
commonly shared values.
It is through this dialogue that the world can achieve global visions
of sustainable development encompassing observance of human
rights, mutual respect and the alleviation of poverty, all of which
are at the heart of UNESCO’S mission and activities.
Silk Road is a visual example of global activities of UNESCO. The
importance UNESCO sites will be covered in media to promote the
awareness of culture news among population masses.

25. OTHER PARTNERS
• CNBC TV18. It is a 24-hour business channel television. This
Financial channel was founded in 1993 with headquarters
located in Noida city, India.
• Baskakov Aleksandr Sergeevich (Doctor). Founder and head
of video studio and school DoctorFilm. Specialization: sport,
auto-moto, extreme video filming. Organization and filming
while travelling or on expeditions.
Multiple winner and prize holder on Russian extreme video
contests SVFest, EpidsodeX, RVFest, including international
award WWSA for the best video of 2014.

26. OTHER PARTNERS
• www.asiasafari.com – partner on Cambodia-Turkey stage of
the route. Organizers of Safari motorcycle races and other
extreme leisure activities.
• Mixing initiative and innovation! Catalyzer of tactically
reliable resources, rational executive for event controlling.
Uses its full capacity, promoting vision and strategic
objectives. Ten-year experience as auto rallies escort
company.
• Alena Dudashvili - partner on Moscow – Laos – Bhutan –
Myanmar – Nepal stage of the route. International travel
Center "Asia Mountains" Director

27. Do you want to become a partner?
We will be happy to discuss with you all the possibilities. "The Great Silk Road” expedition is not just an awesome
journey, it is an opportunity to promote your brand and to bring business processes to a new level.
Partner in Russia
and the CIS
(15mln RUB)
•Exposure in the Russian
media and the Internet as
an expedition partner
(advertising coverage of
over 15 million people)
•Over 500 references to
your brand
•Partner logo on all
vehicles participating in
the expedition on the
territory of Russia and the
CIS
The International
Partner
(25 mln RUB)
•Exposure in the Russian
and international media
and the Internet as an
expedition partner
(advertising coverage of
over 30 million people)
•More than 700 references
to your brand
•Partner logo on all
vehicles participating in
the expedition along the
whole route
•Branded t-
shirts/bandanas for all
participants
General Partner
( 35 mln RUB)
•xposure in the Russian media
and the Internet as a general
partner of the
expedition (advertising
coverage of over 30 million
people)
•More than 1000 references to
your brand
•Logo and description of the
general partner in all media
materials of the expedition
•Brand exposure during press-
conferences on the route (at
least 3 press-conferences in
selected countries)
•Branding in the film about the
expedition after the project
•500 photos of the expedition
for your personal use
•Product placement (in case of
a thematic brand)
Special project of
your choice
(From 7 mln RUB)
• Getting into Guinness
Book (height record,
flag installation, official
certificate)
• Exchange of
monuments in
Chennai
• First in 100 years
brand in Myanmar from
border to border
If you have a desire to participate in this unique project, we will be happy to discuss with you the possibilities of cooperation and to develop the
best partner product for your brand.
All the partners from 2015 will receive exclusive promotional opportunities in 2016, and will be able to attend all the preparatory period events.

28. EXAMPLE OF A SPECIAL PROJECT WITHIN EXPEDITION SCOPE
The city has received a request from Russia for the
installation of poet’s statue in Moscow.
As part of this project it is planned to set up a
monument to Pushkin in Chennai in response .
The expedition’s team with great pleasure and utmost
care will assist in the implementation of such project.
This event will further strengthen the friendship and
enrich the cultural relations between our countries.
• We are going to hold a big event in the cultural
exchange field between Russia and India.
• In the city of Chennai, the capital of Tamil, a
birthday celebration of the revered poet-philosopher
Tiruvalluvar will take place.

29. Aleksandr Yanshev
masterlr@lr-club.com
PROJECT COORDINATOR:
Alina Streltsova
www.EventPlacer.ru
alina@eventplacer.ru
ORGANIZING COMMITEE: