The slides from the Eventbrite Webinar, "Tapping the Power of Social Media for Event Promotion."

1. Tapping the power of
social media for event
promotion

2. Eventbrite Hashup Contest
PodCamp Boston
#pcb4
3600+ tweets in 8 days

3. Agenda
• Why social media matters
• How to tap the power of:
• Facebook
• Twitter
• Becoming a social media marketing guru

4. Social media matters
• Social media represents a fundamental shift in the
way we communicate and make decisions
• It’s bigger than you think
• Facebook is the fourth largest site in the world
• The fastest growing segment on Facebook 35+
• Ashton Kutcher and Ellen Degeneres have more Twitter followers than
the entire populations of Ireland, Norway and Panama
• And it’s growing fast
• Years to Reach 50 millions Users:
• Radio: 38 years, TV: 13 years, Internet: 4 years, iPod: 3 years
• Facebook added 100 million users in less than 9 months
• Twitter is growing its audience at 2,614%

5. Social media matters for events
• Events are inherently social
• Events are inherently viral
• With the right tools, event-holders can
reach the right audience
• More quickly
• More effectively

6. Why we built SM tools into Eventbrite
• Our savviest users were doing interesting
things with these tools
• We noticed a lot of traffic was coming from
Social Media sites. Why?
• We realized these were important, new
promotional methods that needed to be
shared with all our customers.

7. Behaviors we Observed: Facebook

8. Behaviors we Observed: Twitter

9. Social Media: What we did
• Made it much easier for people to do things
they already wanted to do.
• Demystified the use of social media for
event promotion.
• Created tools everyone could use to drive
event success.

10. Facebook: What
• Took advantage of Facebook Connect – for
seamless integration.
• Facilitated event publishing to Facebook.
• Made event attendee registration a news
feed item.

11. Facebook: Why
• Publishing your event to Facebook lets you
take advantage of your existing networks.
• People you are already connected to may
be attendees or can help you promote your
event to their networks.
• Events “come to life” on Facebook.

12. Facebook: How
• Publish a doppelganger of your event on
Facebook.
• Invite people you hope will come.
• Invite people who hope will extend visibility
to their connections.
• Create a “nexus” where all sorts of content
related to your event can be aggregated
and shared.

13. Twitter: Why
• It really works.
• The Twitter follow is an awesome proxy
for the invitation.
• No social boundaries.
• Leverages human behavior.

14. Twitter: How
• Create a Twitter page for your event.
• Follow unashamedly.
• Create a unique hashtag.
• Participate in relevant discussion.
• Foster virality
• Ask for the sale.

15. Common Themes
• You have to socially “activate” your event.
• Expanding the effect of your event beyond
the day/time/place to touch many more
people than could ever attend.
• Enriching the experience for the people who
do attend.
• Content is king.

16. Obey the Tenets of Social Media Marking
• Be valuable and appealing
• Be sustainable and viral
• Inspire participation

17. Thank you!
• Jack Mardack www.facebook.com/Eventbrite
jack@eventbrite.com
• Tamara Mendelsohn @Eventbrite
tamara@eventbrite.com