An overview of how Eventbrite's technology and features are enabling festival organisers to sell more tickets.

1. Using Technology to Sell More Tickets
Katie McPhee | @ktmcphee | December 2013
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2. Capturing the moment
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3. Capturing the moment
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4. Capturing the moment
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5. Agenda
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Tools to enhance your festival brand
The power of social sharing
Big data, bigger crowds

6. Agenda
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Tools to enhance your festival brand
The power of social sharing
Big data, bigger crowds

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8. In 2012 we managed ticketing for 40,000
concerts and music festivals.
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11. 16 million monthly site visitors
150 million tickets sold
£1.2 billion in gross ticket sales
Events in 179 countries
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12. Tools to enhance
your festival brand
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13. Tools to enhance
your festival brand
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14. Some things you do control
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15. Some things you do control
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16. Customised ticket pages
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17. Customised ticket pages
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18. Queuing is history
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19. The power of festival
Managing your social
sharing
brand
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20. The power of festival
Managing your social
sharing
brand
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21. The impact of a single share
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22. The impact of a single share
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23. £3.12
Increase in revenue
per Facebook share
in the UK - for outdoor
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24. Social discovery drives social sharing
Non-social discovery
Social discovery
x3
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25. Social discovery drives social sharing
Non-social discovery
Social discovery
x3
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26. Social discovery leads to more mobile sales
=
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27. Mobile optimised ticket pages increase sales
Discovery
Mobile Purchasing
25% 60%
event page traffic
from mobile devices
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lift in conversion for
mobile-optimized events
Mobile Tickets
20k
tickets in Passbook
in first week

28. Big data, bigger crowds
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29. Big data, bigger crowds
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30. Real time data enables better business decisions
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31. Track promotional activity to maximise marketing spend
See which promotions are working
Create links to track your campaigns
and affiliates
Know what’s driving traffic and sales
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32. See where your audience are coming from
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33. Gain audience insights and stay in touch
API
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34. Gain audience insights and stay in touch
API
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35. Thank You
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