This report provides a comprehensive understanding of the Business Process Services (BPS) aspect of analytics. It details out the analytics BPS market across various dimensions such as market size and growth, value proposition, business drivers, challenges, adoption trends, solution characteristics, and service provider landscape. The report also highlights implications of emerging trends for buyers and service providers

1. Market Report: November 2013 – Preview Deck
Topic: Analytics Business Process Services (BPS) –
Deciphering the Analytics Code
Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002

2. Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002
2
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Table of contents (page 1 of 2)
Background and methodology 5
Executive summary 7
 Summary of key messages 8
 Implications for key stakeholders 11
Section I: Understanding analytics 12
 Summary 13
 Definition and building blocks 14
 Levels of analytics 15
 Analytics process chain 16
 Analytics solution components 17
Section II: Market overview 19
 Summary 20
 Market size and growth 21
 Adoption trends by buyer geography and industry 22
 Value proposition, drivers, and challenges 24
Section III: Solution characteristics 27
 Summary 28
 Solution types and objectives 29
Topic Page no.

4. Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002
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Table of contents (page 2 of 2)
Section III: Solution characteristics (continued)
 Scope 31
 Technology architecture and model 32
 Global sourcing 34
 Pricing 35
Section IV: Service provider landscape 36
 Summary 37
 Analytics BPS service provider landscape and focus areas 38
 Service provider solution offerings 39
 Factors affecting choice of analytics provider 45
 Investments themes in analytics 46
Appendix 47
 Analytics solutions in the market 48
 Service provider investments in analytics 50
 Glossary of terms 56
 References 57
Topic Page no.

5. Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002
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Background and methodology of the research
Background of the research
Analytics has moved from hype to reality sooner than expected. Increasingly affordable data storage systems,
and ever increasing use of Internet, mobile, and social media are driving synthesis and assimilation of colossal
amounts of data. This is, in turn, pushing organizations to explore means to process this structured and
unstructured data effectively and obtain meaningful insights that can enable better-quality decision making.
Consequently, companies are leveraging analytics to assess the business environment accurately, understand
customer needs, streamline and automate processes, identify underlying patterns, and predict future trends.
In this research, we analyze the current trends, key applications, and broad service provider landscape
for Analytics Business Process Services (BPS). We focus on:
 Understanding analytics: Key elements, processes, functions, and deployment areas
 Market size, value proposition, key drivers, and challenges
 Analytics solution characteristics
 Major service provider categories and capabilities
The scope and methodology of this report includes:
 Analytics BPS offered by either BPO providers or analytics-focused specialists. It excludes pure IT services
implementation of an analytics solution
 Coverage across all major industries and functional areas

6. Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002
6
This report aims to increase the understanding of the analytics BPS market. The report covers market size and
growth, value proposition, key applications, contract characteristics and service provider landscape for
Analytics BPS. The report also highlights implications of analytics trends for buyers and service providers and
factors affecting the choice of analytics provider.
Understanding
analytics
Market overview
Overview and abbreviated summary of key messages
(page 1 of 2)
 Analytics BPS market is around US$1.5 to 2 billion in size and growing at a rate
of over 30%
 The United States leads analytics BPS adoption with over 70% market share.
Consumer Packaged Goods (CPG) & retail and Banking Financial Services &
Insurance (BFSI) are the most mature adopters of analytics BPS
Some of the findings in this report, among others, are:
 Analytics solutions have an IT aspect and a BPS aspect. This study focuses on
the BPS aspect of the analytics solution
 There are four different levels of analytics based on solution sophistication and
business impact. These are reporting, descriptive analytics, predictive analytics,
and prescriptive analytics
 The analytics value chain consists of five distinct phases – data collection &
cleaning, interpretation & analysis, reporting & visualization, adjustment &
enhancement, and implementation

7. Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002
7
Solution
characteristics
Service provider
landscape
 Analytics BPS solutions can be either industry-agnostic horizontal solutions or
vertical-specific, with the latter having greater adoption than the former
 Current adoption is primarily focused around reporting and descriptive analytics
 The technology architecture of an analytics solution is complex and comprises
data storage and integration systems, core statistical/analytical tools, and user
interface & visualization tools
 India is the most mature location from delivery perspective
 The analytics BPS provider landscape is evolving rapidly. It can be divided into
BPO providers and analytics-focused specialists
 Various service providers are investing in analytics along four major dimensions –
developing Big Data-handling capabilities, developing sophisticated prediction
and prescription capabilities, growing industry-specific scale and expertise, and
focusing on risk management solutions-based work
Overview and abbreviated summary of key messages
(page 2 of 2)

8. Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002
8
This study offers four distinct chapters providing a deep dive
into key aspects of the FAO market; below are four charts to
illustrate the depth of the report
Understanding analytics Market overview
Solution characteristics Service provider landscape
Source: Everest Group (2013)
Analytics
value chain
Define business
objective
1. Collect and clean
data
2. Analyze and
interpret
3. Report and
visualize
4. Adjust and
enhance
5. Implement and
operationalize
2010 2012 2015E
Global analytics BPS industry size and growth
Annual revenue (US$ billion)
Analytics solutions landscape
Horizontal solutions
Finance and accounting
Procurement
HR
Supply chain management
CPG &
retail
BFSI
Health-
care
Pharma-
ceuticals
Media &
techno-
logy
Vertical solutions
Service provider 10
Service provider 6
Service provider 5
Under
1,000
FTEs
1,000-
2,000
FTEs
Over
2,000
FTEs
IncreasinganalyticsBPSscale
Increasing level of solution sophistication
(Percentage FTEs engaged in predictive and prescriptive analytics)
Less than 40% Greater than 40%
Service provider 1
Service provider 3
Service provider 8Service provider 2
Service provider 7
Service provider 4 Service provider 14
Service provider 9
Service provider 13
Service provider 16
Service provider 17
Service provider 11
Service provider 12
Service provider 15
Low
sophistication
High
sophistication
Analytics BPS scale by level of solution sophistication
Analytics process chain
Analytics solution landscape

9. Copyright © 2013, Everest Global, Inc.
EGR-2013-10-PD-1002
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Additional analytics-focused research references
The following documents are recommended for additional insight on the topic covered in this report. The
recommended documents either provide additional details on the topic or complementary content that may be of
interest
1. Analytics in Banking – War is Ninety Percent Information (EGR-2013-11-R-0888). This report provides a comprehensive
understanding of the analytics services industry with focus on banking domain. Analytics adoption in the banking industry is
covered in depth, exploring various aspects such as market size, key drivers, recent analytics initiatives, and challenges. The
report also analyses the trends in analytics deals for various banking subverticals (cards, retail, commercial, and lending)
and evaluates analytics capabilities of 20+ service providers in the banking space.
2. Creating Value through Analytics in HR (EGR-2013-3-R-0930). This report examines the role of analytics in HR and
identifies the ways to capture its value within an outsourcing construct.
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