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ملتقى 2016 - اليوم الأول: Persona - Key tool for user experiance - Patrick Roupin

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ملتقى التميز المؤسسي 2016

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ملتقى 2016 - اليوم الأول: Persona - Key tool for user experiance - Patrick Roupin

  1. 1. Persona: Key tool for user experience Excellence Dayz 2016 | Presentation by Patrick Roupin p.roupin@esconsulting.com.sa www.esconsulting.com.sa
  2. 2. Who is the user? www.esconsulting.com.sa
  3. 3. Who is the user? www.esconsulting.com.sa
  4. 4. Who is the user?Age? Education? Social Level? Nationality? Outlook? Political view? www.esconsulting.com.sa
  5. 5. Who is the user? Projects ideology Aspiration Dream www.esconsulting.com.sa
  6. 6. Who is the user? www.esconsulting.com.sa
  7. 7. Organizational issue www.esconsulting.com.sa
  8. 8. Who is the user? Universal Design www.esconsulting.com.sa
  9. 9. Universal design www.esconsulting.com.sa
  10. 10. Do you want to be this? www.esconsulting.com.sa
  11. 11. Because, you have an identity • Name • Preference • Taste • Status • Religion • Nationality • Etc. www.esconsulting.com.sa
  12. 12. Universal design Work Does not work • To standardize function • Usage pattern • Interaction • To build your brand and the user experience associated to it. Whaaa!! Cool! Like www.esconsulting.com.sa
  13. 13. www.esconsulting.com.sa
  14. 14. www.esconsulting.com.sa
  15. 15. Mohammed Al Sadiq 27 years old unmarried Business development manager at Kinan International in Jeddah. Organizational alignment www.esconsulting.com.sa
  16. 16. User research User group www.esconsulting.com.sa
  17. 17. We identify our user group User group www.esconsulting.com.sa
  18. 18. We identify common points User group www.esconsulting.com.sa
  19. 19. User group • Taste • Personality • Preference • Dream • Culture • Desire • Etc. We identify common points www.esconsulting.com.sa
  20. 20. User research Observation Interview Experiment www.esconsulting.com.sa
  21. 21. We study socio profiles People Choices Social Identity www.esconsulting.com.sa
  22. 22. Identify the persona within the group User group Persona www.esconsulting.com.sa
  23. 23. Organizational alignment www.esconsulting.com.sa
  24. 24. Omar Al Sadiq Hard Working Entrepreneurial Moderately conservative Passionate Goals Frustrations Bio Motivations Brands Mood Personality "There is a natural aristocracy among men. The grounds of this are virtue and talents.” Thomas Jefferson Age: 27 Work: Business development manager at Kinan International, Jeddah Family: unmarried Location: Jeddah Character: Impatient Introvert Extrovert Analytical Creative Conservative Liberal Passive Active • He want to open a company that provides investment management system solution. He has about SR 450 000 to invest on his business. • He want to be the number one provider in the country within 5 years. He is sometimes frustrated that the business world move too fast. He wonder if he will be able to catch-up the right business opportunity. He do not really like his job, but do it truthfully as he need money to open his own business. Omar has great sense of family belonging. He appreciate the company of his father and uncles. He inherit the taste for business from them, his success could not be complete without his family. He will buy a Mercedes-Benz cabriolet within 6 months. He like to spend short holidays in Dubai, Las Vegas and Amsterdam. He has no opinion and interest about politic, social and religion. Incentive Fear Achievement Growth Power Social Colors
  25. 25. Who do you chose to be? www.esconsulting.com.sa
  26. 26. Why do you need a persona? Reality Future www.esconsulting.com.sa
  27. 27. Today, people expect services at the level of international business and social enterprise. Persona is a key tool www.esconsulting.com.sa

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