Do you want
to be this?
have an identity
Work Does not work
• To standardize function
• Usage pattern
• To build your brand and the user
experience associated to it.
Omar Al Sadiq
Hard Working Entrepreneurial
Moderately conservative Passionate
"There is a natural aristocracy
among men. The grounds of
this are virtue and talents.”
Work: Business development
manager at Kinan
• He want to open a company that provides investment
management system solution. He has about SR 450 000 to
invest on his business.
• He want to be the number one provider in the country within 5
He is sometimes frustrated that the business world move too fast. He
wonder if he will be able to catch-up the right business opportunity.
He do not really like his job, but do it truthfully as he need money to
open his own business.
Omar has great sense of family belonging. He appreciate the
company of his father and uncles. He inherit the taste for business
from them, his success could not be complete without his family.
He will buy a Mercedes-Benz cabriolet within 6 months. He like to
spend short holidays in Dubai, Las Vegas and Amsterdam. He has no
opinion and interest about politic, social and religion.
Who do you chose to be?
Why do you need
at the level of
Persona is a key tool