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140 Twitter Marketing Tips for 2013
1.
2. #1
@DavidSpinks If you're not seeing results,
it's probably not twitter's fault, it's how
you're using it. That's ok. Reevaluate why
you're there and apply.
4. #3
@calamity7373 Create a dialogue
with your followers, don't just push
promotions about your brand in their
face.
5. #4
Twitter about how you’re promoting
your business, or how you’re getting
paid, give followers something they
can use! @DunnMich
6. #5
#6
Don't just talk about your product,
talk about your area of expertise. And
the key talk - have a dialog with your
customers or potential customers.
7. #6
Be the first to share. Get an RSS feed
of topical news for your industry and
post a link as soon as breaking news
hits the search engines.
8. #7
@UTFCU - From reports I've seen,
we're the first credit union to use
Twitter. We promote rates, products,
special events.
9. #8
Have you written a lot? Tweet the
titles of all articles you have written,
and each URL, so your followers can
easily find them - @BeerFoxTM
10. #9
Twitter is a conversation. Take some
time to listen to what is going on and
respond, don't just talk at people.
@virtualewit
11. #10
From @hatmandu: don't just use
auto-follow tools to spam legions of
people - instead, create individual
conversations
12. #11
Use Twitter as way to grow your
networks on other social media
channels. It can be the hub of your
social media wheel, each channel a
spoke
13. #12
Marketing is about promoting what
your expertise is & how that is
advantageous to someone else. Now
get to tweeting that!
14. #13
Twitter is not a scripted dialog. It is an
open conversation between you, your
followers and your potential
followers. @followthecolson
15. #14
#15
We all got to learn somehow! Just so
much to learn, and so many followers.
16. #15
If someone you know has good news
(e.g., been promoted), but is too
modest to Tweet about it, you might
consider Tweeting about it yourself.
@appellatelaw
17. #16
#17
@bradjward - Don't get caught up in
the numbers game. 100 relevant
followers on Twitter is worth more
than 1000 followers any day of the
week.
18. #17
#18
@makingcjc - learn how to RT (re-
tweet) it not only helps you stay
active, but let's people know what
your interested in.
19. #18
#19
"Retweet" is a powerful tool on
Twitter; helps to build your brand,
following, trust & seen as an expert in
your field - @mayhemstudios
20. #19
Twitter is as good as the people you
follow - @lookwebdesign
21. #20
#3
@mooshinindy - Be yourself on
twitter. People will either love you or
hate you for it but at least it's you.
22. #21
@sarahebuckner: It drives me crazy when people don't
post for a few hours, then post 9 times in a row. If they
do that a lot, I unfollow.
23. #22
@KristieKreation - Don't just retweet,
post links and post quotes!! Make
sure you carry on conversations so
others know a little about you.
24. #23
#23
@TimPiazza: When you trend, trying
to follow your brand is like riding in
the front of a roller coaster. Every
moment thrills and scares.
25. #24
#24
@watsonk2 - Tweet 80% content your
readers will find helpful and 20% self
promotion. A good mix will get you
farther than 100% promotion.
26. #25
#25
@Arsene333: Before you click send
ask yourself "Would I follow this
person solely based on this one
tweet?" If yes, clink send.
27. #26
#26
Find the perfect balance between the
quantity of your tweet versus the
quality.
28. #27
#27
Make sure you're able to talk to the
people who follow you. Make sure
your on when their own, and free to
chat.
29. #28
#28
If business has taught you anything is
that you have to pick a content niche.
Apply that to Twitter.
30. #29
#29
DON'T BE STUCK UP! Talk to the
people who took time to mention you,
follow you, and/or DM you.
31. #30
#30
@SandyDfromNJ - Twitter is a great
place to clarify your vision, mission &
message. Are you being Re-Tweeted?
32. #31
#31
Like in Shakespeare the more
interesting characters are rounded,
not flat or static. So be well rounded
(or appear to be).
33. #32
#32
First- Get followers. Second- Keep
followers. Sounds easy right? It's
actually not. It takes patience and
hard work.
45. #44
#44
@JillHarding - Simply be genuine and
share useful information as in time it
will come back to you.
46. #45
@ExactTarget – People don’t buy
from logos. People buy from people.
Your social media engagement should
reflect that.
47. #46
#46
If you murder someone, don’t Tweet
about it. Bad for the brand -
@brianspaeth
48. #47
#47
Broadcasting is great for TV. Not for
Twitter. Participation is a two-way
street. Get to know your groups and
they will get to know you -
@chuckgose
49. #48
#48
Focus on building conversations and
relationships and the followers will
come - @roundpeg
50. #49
Utilize lists to keep followers
organized and segmented. It helps.
51. #50
#50
Build relationships. Share ideas and
info with people who have similar
interests and then meet them offline
@gioias
52. #51
If you decide to use Twitter to
communicate, build a strategy and
deliver value to your followers.
53. #52
#52
Listen. Listen. Listen. And engage in
conversations. Do not spam.
54. #53
#53
Understand your business purposes
for spending time and energy on
Twitter - @whalehunters
55. #54
#54
Twitter is a great equalizer. CEOs,
gurus, and regular joes all have to
make the best of 140 characters -
@karamartens
56. #55
#55
Be mindful that your horse precedes
your cart. Relationships are key -
@fleurdeleigh
57. #56
#56
BROADCASTING is one thing.
LISTENING is a major thing and
REACTING is the real thing -
@gambitfauri
58. #57
Do not create another data silo.
Connect to a CRM - @happenbetter
60. #59
Putting a real name and face on your
identity allows customers to associate
with your brand on a personal level
61. #60
#60
Employ a content lure strategy. You
point users to help content in
exchange for influence.
62. #61
#61
@jecates - Following thousands of
people hoping to get their attention is
more likely to get you blocked than
followed
63. #62
Feed your company’s blog to Twitter
and drive referral traffic.
64. #63
#63
With every tweet you’re either giving
people a reason to retweet or you’re
giving them a reason to unfollow -
@claymabbitt
65. #64
#64
@augie_malson - develop/build
relationships with your (potential
followers) Use a background image
that connects to your other sites.
66. #65
Listen think then react. Don’t tweet
just because. Many following doesn’t
mean you are a “super star” -
@greenphare
67. #66
#66
@unmarketing - Twitter is a
conversation about your
business/industry whether you're
there or not. Your choice.
68. #67
#67
I might be crazy enough to believe
Twitter can lead Social Awareness
movements. Lead people to
involvement - @BeTheLink
69. #68
#68
If you can’t have a vested, genuine
interest in your followers then you are
in the wrong business - @PhillipM
70. #69
#69
Share partner and customer content.
It will add to your brand and create a
community of influencers to support
you.
71. #70
#70
Build relationships through interaction
and remember quality of content over
quantity will get you the right
followers - @yougonetwork
72. #71
#71
@unmarketing - Take 5 min daily to
reply/retweet others, nothing about
you. Engage, interact, build.
73. #72
#72
Twitter works best when integrated.
Use it to supplement blogging, email,
mobile, and other social media
efforts.
74. #73
Put yourself in your customers shoes
then respond how you’d expect to be
treated - @dawndevirgilio
75. #74
#74
If you expect people to RT your post
leave 20 -25 characters for convenient
RTs! - @chrisfyvie
76. #75
Watch, learn, and listen – then jump
on in. You can’t understand social
media until you use it.
@VisitFingerLake
77. #76
Do not put all of your (social media)
eggs in one basket - @pmhub
78. #77
#77
Twitter marketing is cheap, easy, and
effective. If you can’t do it alone get
some help.
79. #78
#78
All tweets are read – not just your
branding or marketing ones. Be
careful what you tweet!-
@krisplantrich
80. #79
@LindsayManfredi - Twitter should be
about relationship building and trust.
Use it wisely and people will get that.
Please don't try to sell to me.
81. #80
Great way to establish thought-
leadership and drive visibility to your
owned online assets – Karen Swim
82. #81
@coffee_online - If it smells of
marketing then you're going to
convince no-one. That includes
spraying fake camouflage scent to
cover your tracks
83. #82
#82
@socialjulie - Good marketers can
focus on intricacies with a short lens
and can then strategize with a long
lens and with a strong ROI filter
84. #83
Setup alerts for brand mentions and
keywords in your industry to monitor
conversations and respond when
appropriate. – Steven Shattuck
85. #84
#84
@AlaneAnderson - Don't be the JERK
at the party that just wants to sell
something.
86. #85
If all of your links point back to you,
chances are I am going to ignore you -
@makeseriously
87. #86
#86
Speak simple. Share Your passion. RT
the best words of others -
@MacksMind
88. #87
#87
Building communities that will be
sticky takes longer than a few tweets
– tweet early and tweet often.
89. #88
Twitter is a great resource for
gathering targeted information in
specific areas of interest. – Martin
Webb
90. #89
@jacobm - Promote your twitter name, I
have a link to my twitter profile in my email
signature, on my business cards, and at the
end of all of my posts.
91. #90
Be authentic. No seriously, be
authentic. - @dawndevirgilio
92. #91
#91
Make friends with your followers and
tweet then as you’d like them to
tweet you - @Aislinnye
93. #92
#92
Don’t think Twitter can’t be useful for
something. You can sell, broadcast,
activate, converse, and share.
@JasonFalls
94. #93
Create lists to monitor competition and
customers - @willhardison
95. #94
#94
Tweet funny stuff in funique
(fun+unique) ways. Funky ways works
too. Funquee - @briancarter
96. #95
Be shockingly honest. Usually at least
one person connects with that.
98. #97
Interaction is key and what social
media is all about. Customers love
when a company takes the time to
respond to their tweets. – Scott Tolin,
Lisaann Dupont and Phillip Martinez
99. #98
#98
Don’t answer “What Are You Doing?
Instead: Reply, Retweet, and Respect
(by following back those who follow
you - @authorlisalogan
100. #99
@jennypratt - Be Bold. Have an opinion. Talk to
strangers and have fun!
101. #100
#100
Twitter bios rule. If say something
interesting about yourself in 140
characters imagine what you can do
with stuff you really care about?
@jennypratt
102. #101
#101
Follow people outside your niche. I’ve
read books I would have never known
existed all from random tweets.
103. #102
Honestly, I really don’t care what you
have for lunch. But I do care to know
about the light moment you created
@jennypratt
104. #103
Understand your audience and what
they respond to. Important to
customize your message. -
@mchouston22
105. #104
When tweeting, you don't need to
make it all about you.
106. #105
#105
Staying on message in Twitter is
dangerous. Learn to adapt and listen
to what they are telling about your
service/product
107. #106
#106
@askfrasco - Twitter is a give and take
relationship, you have to contribute
yourself in order to have others
contribute to you.
108. #107
#107
It's called a "social network" for a
reason. Build your network online as
you would in real time | you don't
have 2 to like every -
@homestarstaging
109. #108
@tiffsilverberg– Be real. Get to know
your customer base. Be generous.
Offer help! No walls.
110. #109
#109
Use Twitter as a distribution
channel to push people to a
landing page for email acquisition.
115. #114
#114
@socialjulie - Marketing on Twitter is
really a stripped down type of
marketing. It's authentic
communication; no other approach
will work.
117. #116
#116
@smquaseb - Twitter is an ongoing
conversation you participate in. It isn't
about how much info you can shove
out, it is about communicating.
119. #118
Allow your employees to become an
authority in their specific skill set.
Trust them.
120. #119
@blakenquist Don't talk AT people.
Talk TO people. (or Don't broadcast.
Engage.)
121. #120
#119
@JustShireen- Talk. Interact. Respond.
It should be a conversation, not a
sales pitch.
122. #121
#120
It’s a great platform to reinforce your
brand by posting interesting content
that could be useful to your followers.
– Martin Webb
123. #122
#121
@LisaMarieDias - Keep in mind; even
if you don’t have a fleet of followers,
by tweeting, you are sending info out
into the larger worldwide web.
124. #123
#122
@hendrylee - Experience has told us
that early adopters to a marketing
technology that works is going to give
an unfair advantage over others who
come in much later.
125. #124
#123
@jacobm- Follow people YOU think
are interesting, don’t just follow folks
because everyone else is.
126. #125
#124
@joshmiles- Want to recruit your
employees or coworkers to Tweet?
First take a minute (in person) to
explain what to do and why they
should.
127. #126
Don’t be intimated. Twitter’s learning
curve can be a little steep at first but it
essentially boils down to three things
which you’ve been doing all of your
life: reading, writing and sharing. –
MediaBistro
128. #127
#126
@OnRamp101- Don’t be a stranger.
Say hi on the weekends. Tweet in the
evening. Bring a bit of your self, even
if you’re using it primarily for business
connections and learning.
129. #128
@screationz - First and foremost, you
need to know the difference between
posting often and spamming.
130. #129
Remember balance between sharing
sales, product, brand and customer
service information to your followers.
131. #130
@FranchiseKing suggests tweeting
one of your recent press releases or
blog posts daily, mixed in with other
links to useful and relevant articles
and blog postings.
132. #131
#130
@MoxieMarketing - creating a
strategy before jumping into Twitter.
What do you want to accomplish?
Who do you want to reach?
134. #133
#132
@JonBacon - create real
conversations, and remembering
that everything you do on Twitter
represents your brand.
135. #134
#133
@searchguru -note that best way to
get retweeted is to post content that
has value, such as useful blog post.
136. #135
Fill out your bio. It’s OK to be witty,
but not at the expense of clarity.
Leave the abstract, wacky bios for
celebrities, attention-seekers and
good, old fashioned weirdos. -
MediaBistro
138. #137
#137
@MichaelHartzell - create a unique
landing page to link to from your
Twitter profile with a greeting and
introduction that is a "secret page"
only for your Twitter followers.
139. #138
#138
@JoeManna - note the importance of
commitment, and recommends
spending at least a half hour per day
discovering and Tweeting.
140. #139
#139
@StaciJShelton - following people
who retweet your content in order
to build relationships with people
who value what you share.
141. #140
@DellOutlet - The shorter and more direct
your message is, the more successful
you're going to be.