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Bringing You Closer to Your
Social Customers
June 12, 2014
Get social with us
Join the conversation:
#socialstudio
Safe Harbor
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new product and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our web hosting, breach of our security measures, the outcome of any litigations, risks associated with completed and any
possible mergers and acquisitions, the immature market in which we operate, or relatively limited operating history, our ability to expand, retain, and
motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-
alesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial
results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the
most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filing's section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered in time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward looking statements.
Agenda
• Introduction – Guest Speakers
• What is the Salesforce ExactTarget Marketing Cloud
• Our newest with Social Product
• How does Citrix use Social to get close to their customers
• Q&A
Marcel LeBrun
SVP & GM Salesforce ExactTarget;
Radian6 Founder & CEO
Justin Levy
Head of Global Social Media, Citrix
@lebrun
@justinlevy
The Platform for 1:1 Customer Journeys
Build a Single View of the Customer
Plan and Optimize the Customer Journey
Deliver Personalized Content Across
Every Channel and Device
Measure the Impact on Your Business
Bringing You Closer to Your Social Customer
Email Mobile Social Web Connected
Products
HubExchange
Apps
#1 in social listening #1 in social publishing
Ads
Listen Engage Social Care /
Business Process
Publish
Customer View
Our Vision for Social Marketing
Introducing…
Collaborative Spaces for
Teams to Operate at
Social Speed & Agility
Plan, Source, and Publish
Compelling, Brand-Safe
Social Content
Enable Authentic
Interactions with Every
Consumer
Assess and Refine Your
Strategy Based on Results
and Data
Workspaces Social Content Marketing Engagement Analytics
Consumer Ease of Use + Enterprise Class Capabilities
Bringing Citrix Closer to
their Social Customer.
Head of Global Social Media, Citrix
@justinlevy
Establishing Global Social Media Objectives
Laying the foundational building blocks to scale social media
Increase competitive insights & customer knowledge
Drive advocacy, storytelling & retention, resulting in rabid fans
Develop and drive our social business globally with regional & local focus
Analyzing and optimizing social channels to drive impact for the business
Engage in conversation & influence via onsite and offsite communities
Drive competitive advantage through brand humanization & customer engagement
Develop, drive and increase social operations and governance
Drive demand and brand awareness volume and velocity
Launched a Social Media Center of Excellence
Laying the foundational building blocks to scale social media
The Citrix Social Media Center of Excellence is a centralized hub
providing strategy, resources, training and enablement in order to
provide company-wide standardization, increased efficiency,
effectiveness and reduced costs.
Launched a Social Media Center of Excellence
Laying the foundational building blocks to scale social media
Social Media CoE
• Policies/Guidelines
• Governance/Ops
• Training/Education/Best Practices
• Crisis Management/M&A
• Social Media Council
• Corporate Blog
• Branding Strategy & Enablement
• Corporate Initiatives (Marketing,
Web, Creative, Comms)
Business Units/Geos
• BU/Geo Social Campaign Execution
• BU/Geo Community Management
• BU/Geo Social Support
• BU/Geo Blogs
• CTO Office
• CoE Strategic Support/Guidance
Social
Media
CoE
SaaS
Enterprise
Corporate
Customer
Support
Geo
Other
Business
Units
Establishing a Single SMMS
Coordinating Social Across Brands and Geographies
• A single social media platform - over dozens
of point solutions
• Increased business agility & enterprise
governance
• Connect 1:1 with customers on social
channels
• Improved social content marketing, creating
a stronger and more consistent brand
experience
• Standardization of metrics and reporting
across the organization
Questions?
Please type questions in the CHAT panel to ‘ALL – Entire Audience’
Join the conversation: #socialstudio
Thank you.
Upcoming Webinars:
http://www.exacttarget.com/resource-center/webinarsRegister:
June 26 @ 2:00 pm EDT
Social in Action: Streamline Your Social Content
Marketing
July 24 @ 2:00 pm EDT
Best of the Email Swipe File
Succeed with
Social Media
Text “SOCIAL” to 38767
Tips | Strategies | Trends
*Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP
to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/
Experience Digital Marketing Like Never Before
Join the journey at Connections 2014—transforming customer
interactions into exceptional brand experiences for your business
For one incredible week, the world’s best marketers come together to:
Explore emerging
connected
technologies
Hear from the
brightest innovators
and biggest brands
Experience
world-class education
and entertainment
exacttarget.com/connections
exacttarget.com

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Bringing You Closer to Your Social Customer

  • 1. Bringing You Closer to Your Social Customers June 12, 2014
  • 2. Get social with us Join the conversation: #socialstudio
  • 3. Safe Harbor Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statement concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new product and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our web hosting, breach of our security measures, the outcome of any litigations, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, or relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- alesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filing's section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered in time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward looking statements.
  • 4. Agenda • Introduction – Guest Speakers • What is the Salesforce ExactTarget Marketing Cloud • Our newest with Social Product • How does Citrix use Social to get close to their customers • Q&A
  • 5. Marcel LeBrun SVP & GM Salesforce ExactTarget; Radian6 Founder & CEO Justin Levy Head of Global Social Media, Citrix @lebrun @justinlevy
  • 6. The Platform for 1:1 Customer Journeys Build a Single View of the Customer Plan and Optimize the Customer Journey Deliver Personalized Content Across Every Channel and Device Measure the Impact on Your Business
  • 7. Bringing You Closer to Your Social Customer Email Mobile Social Web Connected Products HubExchange Apps #1 in social listening #1 in social publishing Ads
  • 8. Listen Engage Social Care / Business Process Publish Customer View Our Vision for Social Marketing
  • 9. Introducing… Collaborative Spaces for Teams to Operate at Social Speed & Agility Plan, Source, and Publish Compelling, Brand-Safe Social Content Enable Authentic Interactions with Every Consumer Assess and Refine Your Strategy Based on Results and Data Workspaces Social Content Marketing Engagement Analytics Consumer Ease of Use + Enterprise Class Capabilities
  • 10. Bringing Citrix Closer to their Social Customer. Head of Global Social Media, Citrix @justinlevy
  • 11. Establishing Global Social Media Objectives Laying the foundational building blocks to scale social media Increase competitive insights & customer knowledge Drive advocacy, storytelling & retention, resulting in rabid fans Develop and drive our social business globally with regional & local focus Analyzing and optimizing social channels to drive impact for the business Engage in conversation & influence via onsite and offsite communities Drive competitive advantage through brand humanization & customer engagement Develop, drive and increase social operations and governance Drive demand and brand awareness volume and velocity
  • 12. Launched a Social Media Center of Excellence Laying the foundational building blocks to scale social media The Citrix Social Media Center of Excellence is a centralized hub providing strategy, resources, training and enablement in order to provide company-wide standardization, increased efficiency, effectiveness and reduced costs.
  • 13. Launched a Social Media Center of Excellence Laying the foundational building blocks to scale social media Social Media CoE • Policies/Guidelines • Governance/Ops • Training/Education/Best Practices • Crisis Management/M&A • Social Media Council • Corporate Blog • Branding Strategy & Enablement • Corporate Initiatives (Marketing, Web, Creative, Comms) Business Units/Geos • BU/Geo Social Campaign Execution • BU/Geo Community Management • BU/Geo Social Support • BU/Geo Blogs • CTO Office • CoE Strategic Support/Guidance Social Media CoE SaaS Enterprise Corporate Customer Support Geo Other Business Units
  • 14. Establishing a Single SMMS Coordinating Social Across Brands and Geographies • A single social media platform - over dozens of point solutions • Increased business agility & enterprise governance • Connect 1:1 with customers on social channels • Improved social content marketing, creating a stronger and more consistent brand experience • Standardization of metrics and reporting across the organization
  • 15. Questions? Please type questions in the CHAT panel to ‘ALL – Entire Audience’ Join the conversation: #socialstudio
  • 17. Upcoming Webinars: http://www.exacttarget.com/resource-center/webinarsRegister: June 26 @ 2:00 pm EDT Social in Action: Streamline Your Social Content Marketing July 24 @ 2:00 pm EDT Best of the Email Swipe File
  • 18. Succeed with Social Media Text “SOCIAL” to 38767 Tips | Strategies | Trends *Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/
  • 19. Experience Digital Marketing Like Never Before Join the journey at Connections 2014—transforming customer interactions into exceptional brand experiences for your business For one incredible week, the world’s best marketers come together to: Explore emerging connected technologies Hear from the brightest innovators and biggest brands Experience world-class education and entertainment exacttarget.com/connections

Editor's Notes

  1. Talk Track Through the customer journey we just described, we’ve touched on almost every product or solution in the ExactTarget Marketing Cloud - the world’s most powerful 1:1 digital marketing platform. Before we dive into the technology described in this diagram and how it all works, lets talk about the people and services that can help you get started.
  2. Salesforce ExactTarget Marketing Cloud – is the only platform in the market today that provides a single platform for all digital marketing needs and brings the best products together. At the core of the ExactTarget Marketing Cloud is data. Our platform enables organizations to integrate and aggregate data from any conceivable source – Salesforce contact records, service cases, web analytics data, e-commerce purchase history -- to really form that single view of the customer and use those insights to drive relevant and highly personalized communications. And the Fuel platform makes it all available to developers, partners, and you, our customer. The ExactTarget Marketing Cloud is marketing automation at unrivaled scale. Our customers power more than a billion transactions every day -- Facebook posts, tweets, emails, text messages, web impressions, and our customers range from small B2B organizations to nonprofits to many of the largest B2C brands in the world, like Nike, Bank of America, Unilever, and the Gap.