#CNX14 - Introducing CloudPages – How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention
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CloudPages has a new take on traditional web and app marketing software. Rather than forcing marketers to manage myriad point solutions or lose creative agility while waiting on IT departments or agency timelines, CloudPages provides a simple, unified experience for creating and publishing all web and app content. Integrated deeply throughout the Marketing Cloud, marketers can run effective campaigns based on 1:1 customer journeys and a single set of content and customer data. Learn how marketers are using this new solution to drive great results.
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#CNX14 - Introducing CloudPages – How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention
- 1. Track: Mobile & Web Marketing #CNX14 #CNX14 CloudPages 101: How CloudPages Helps Drive Acquisition, Engagement, Conversion, and Retention Abbe Spaans, Product Manager, ExactTarget Joe Morel, Director of Technology, C.TRAC
- 2. Track: Mobile & Web Marketing #CNX14 Goals 1 2 3 Learn what CloudPages is and how it can help your business See a demo of the application that’s available today Success stories with C.TRAC running web, mobile, and social campaigns
- 3. Track: Mobile & Web Marketing #CNX14 What issues are marketers facing? • 72% of marketers want to create personalized, targeted content but don’t know how • Only 25% can create mobile optimized content, while mobile promotions get 10x more redemption • 80% of customers want to connect with brands on Facebook but 52% will stop if the content is boring or repetitive
- 4. Track: Mobile & Web Marketing #CNX14 A whole new way to engage customers 58% Faster Deployment 5B Smartphones by 2017 Mobile 1T Connected Sensors Social 50B Connected Products Connected 4.5B Aggregated Users
- 5. Track: Mobile & Web Marketing #CNX14 Customers now expect relevant 1:1 experiences Connected Customers Connected Experiences Stadium Social Web Email Store Community Connected Brands Mobil e Product
- 6. Track: Mobile & Web Marketing #CNX14 Preference Center Microsites Mobile Push Web Collect Forms Landing Pages Facebook Tabs Mobile Apps Ads
- 7. Track: Mobile & Web Marketing #CNX14 What if there was a single place to easily create & publish web and app content?
- 8. Track: Mobile & Web Marketing #CNX14 CloudPages: Easily Design & Publish Web & App Content Easy-to-use, enterprise-ready solution Create & publish vibrant customer experiences across web & mobile app properties Connect web & app content to 1:1 customer journeys with single content library & customer data Drive awareness, acquisition, conversion, & retention
- 9. Track: Mobile & Web Marketing #CNX14 Existing Family of Applications CloudPages Landing Pages Microsites SocialPages Profile Buddy Reach Buddy
- 10. Track: Mobile & Web Marketing #CNX14 #CNX14 Success Stories Joe Morel, Director of Technology, C.TRAC
- 11. Track: Mobile & Web Marketing #CNX14 About Joe Morel and C.TRAC • Cleveland, Ohio • Over 40 ExactTarget Clients • Platinum ExactTarget Reseller Partner • 2012 Partner of the Year • 2013 Top Revenue Solutions Partner • Director of Technology, leads development and creative teams • Startup + Microsoft Veteran • Dad + Husband • Pianist + Tenor
- 12. Track: Mobile & Web Marketing #CNX14 Brand Awareness and Evangelism with • B2B model but consumer makes the decision • Drive awareness through social campaigns • Discover brand evangelists • Re-target those who participate with e-mail campaign • Less than 1 week to design and launch campaign • Several thousand submissions
- 13. Track: Mobile & Web Marketing #CNX14 Social Referrals and Customer Growth • Dollar Bank – regional bank (Pittsburgh / Cleveland) • Drives List Growth • Rapid creative and development process (less than one week) • Over 2,500 referrals
- 14. Track: Mobile & Web Marketing #CNX14 Mobile Offers for Real-time Engagement • Geo-fenced truck stops • MobilePush alert when close by • Coupon – stop in for $.99 coffee
- 15. Track: Mobile & Web Marketing #CNX14 CloudPages: Faster, Easier, and More Accessible • Web remains a key medium for our clients • CloudPages lowers the barrier to entry for marketers to create their own pages • Fewer developer/IT resources • Faster turnarounds • More engaging designs • Mobile optimization • Simplified metrics and reporting
- 16. Track: Mobile & Web Marketing #CNX14 Deliver Content Across Channels Landing Page Facebook Tab Mobile Push Page
- 17. Track: Mobile & Web Marketing #CNX14 MobilePush Page Send mobile app customers compelling content - more than text or a link to a webpage Build rich content such as images, videos & forms Send directly to users via push notifications for a richer, more engaging experience
- 18. Track: Mobile & Web Marketing #CNX14 Who likes to code? Single application for creating & publishing content across channels Drag and drop editor for easy configuration of content Use drag and drop editing tools or customize with HTML & CSS
- 19. Track: Mobile & Web Marketing #CNX14 Acquire Contacts Acquire customers across channels through promotions or other lead generation tactics Collect data directly into the ExactTarget Marketing Cloud Smart Capture forms to define fields, what’s required, and what happens on submit
- 20. Track: Mobile & Web Marketing #CNX14 Design for Mobile and Desktop Experiences Create & publish rich experiences across devices Schedule & automate content updates to keep experiences new and fresh Re-engage & nurture customers through the entire lifecycle Get 20% off Trail Runners Today only, receive 20% off Trail Runners in any size or color. Supplies limited!
- 21. Track: Mobile & Web Marketing #CNX14 NEW! Enterprise Distribution Centralize content creation across distributed brands, franchises, or business units. Control the message from one place then publish to unlimited destinations.
- 22. Track: Mobile & Web Marketing #CNX14 Let’s jump into the demo!
- 23. Track: Mobile & Web Marketing #CNX14 CloudPages makes designing and publishing for web and apps easy It’s available today! From simple contest entry forms to custom expiring content, CloudPages does it all! Let’s Recap 1 2 3
- 24. Track: Mobile & Web Marketing #CNX14 Questions? Hands-On Training: Introduction to CloudPages Wednesday 4-5pm Visit the CloudPages booth! Text CLOUDPAGES to 56237
- 25. Track: Mobile & Web Marketing #CNX14 Take the after-session survey! Take the Survey in the Connections 2014 Mobile App Join the Conversation! #CNX1 4 $50 Starbucks Gift Card
- 26. Track: Mobile & Web Marketing #CNX14 CUSTOMER JOURNEY SHOWCASE MARKETING THOUGHT LEADERS EMAIL MARKETING PRODUCT STRATEGY & ROADMAP PERSONAL TRANSFORMATION & GROWTH SOCIAL MARKETING MOBILE & WEB MARKETING DEVELOPERS HANDS-ON TRAINING INDUSTRY TRENDSETTERS CREATIVITY & INNOVATION SALESFORCE FOR MARKETERS ROUNDTABLES
- 27. Track: Mobile & Web Marketing #CNX14
Editor's Notes
- Introductions, frame up the conversation
- As a Product Manager it’s my role to talk to customers and find out what can our software do to make your job easier. From these conversations we’ve found that it’s hard to create content the way customers want to consume it. Speak to stat without reading/numbers
- Companies have incredible new opportunities to reach and engage their customers. To know them in ways they never could know them before. To interact with them in ways that were never possible before.
- Along with those new opportunities for companies come new expectations from customers. They are more demanding. They expect you to know who they are, to know their history, to recognize them in any channel, to make things easy for them. They expect you to be relevant at all times.
- Landing pages, mobile apps, Facebook tabs, and more are great tools for engaging with customers but it’s overwhelming for any brand to manage consistently.
- Some of this might sound familiar – in the past we’ve focused on making content creation easy and in doing so have built many best in class solutions, each focused on a different channel. We have 2,700 customers today building landing pages and facebook tabs with ExactTarget generating 1.1 billion impressions a year. Now, we want to enable marketers with bigger visions seeking an integrated experience so we’re bringing together the easy to use interface of SocialPages with the web publishing capabilities of Landing Pages to make CloudPages.
- Joe is a power user of our existing applications and was able to participate in our beta program to get a sneak peak at CloudPages
- What does Web and Apps mean? To start, you can create landing pages, facebook tabs, and MobilePush pages. Side story: A lot of our customers start by building content for one channel and as they see success with those campaigns end up embedding what they’ve built on other channels (i.e. facebook to web).
- CP was designed so users with or without a technical background could design and configure their content. Side story: One customer we have works as an agency and has both technical and non-technical team members, both of whom are excited for this. The non-technical marketers want to be able to make changes on the fly without going to the technical staff. The technical ones want a more streamlined experience for setting up their pages and getting to where they code.
- Let’s talk about acquiring contacts.
- How many of you care about mobile optimization? Side story: we ran a 4 week beta program for CloudPages and all 9 of the organizations that participated said the ability to design for desktop vs. mobile devices was a huge win because so many of their customers are viewing content on mobile devices and it can be impossible to control in a homegrown solution.
- Side story: We have a customer that works with restaurants and cafes throughout Germany and wants to create identical content that can then be shared across all of these locations.