Join Jeff Rohrs, VP of Marketing Insights for the ExactTarget Marketing Cloud, for a discussion on how to make the most of the mobile moments along the customer journey. Learn how the smartphone is disrupting traditional marketing funnels and why marketing creativity is now as much about creating new “moments that matter” as it is optimizing existing ones.
28. A moment that yields 15K+ email
subscribers per week ($450K value/wk)
29.
30.
31. A moment that fill seats & increases
share of wallet.
32. 200K+ Entries in 60s
5.4M Hashtag Uses
2.6B TW Impressions
+211K TW Followers
12xA W meob mTreanfftic that transforms passive
viewers into active amplifiers.
A Predictive Intelligence custom-built lightbox is helping Academy Sports build a database of familiar customer contacts with a simple greeting to new site. Gaining 15k new sign-ups per week = $450,000 of data value per week (email subscribers valued at $30 each in LTV).
Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year. First observed on November 27, 2010, it is a counterpart to Black Friday and some other days, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
In 2010 the holiday was conceived and promoted by American Express via a nationwide radio and television advertising campaign. That year Amex bought advertising inventory on Facebook, which it in turn gave to its small merchant account holders,[1] and also gave rebates to new customers to promote the event.[2][3]
American Express publicized the initiative using social media, advertising, and public relations. At least 41 [2] local politicians and many small business groups in the United States issued proclamations concerning the campaign,[4][5][6] which generated more than one million Facebook "like" registrations and nearly 30,000 tweets under the Twitterhashtags #smallbusinesssaturday (which had existed since early 2010) and #smallbizsaturday.[7]