You likely understand the importance of a brand for products, services, and the companies that sell them. But have you considered the importance of your personal brand? Your individual brand is essential to your success in the workplace whether you are entry-level or a seasoned executive. When it comes to brand, there is no absolute reality—only perception created by the story you put out into the world to influence your career. Join Caroline Dowd-Higgins as she helps you identify your super powers, strengths, and unique competencies that will bring you recognition and advancement opportunities in your career. Become an influencer and a thought leader and take your destiny into your own hands.

1. Create Your
Personal Brand
Power for Career
Success

2. Session ROI
1. Why Do You Need a Brand?
2. Develop Your Brand
3. How to Leverage Brand in
Your Career

3. Your Story…Why it Matters
•Personal Transformation & Growth
•Heightened Self-Awareness
•Be Promote-able and Recruit-able

4. Personal Brand is NOT
•Title
•Business Card
•Job Description
•Appearance

5. Who Are You?
•Whom Do You Aspire to Be?
•How Do You Want
to Be Perceived?
There Is No Reality
– Only Perception!

6. Brand Barometer
•What do people think about you
NOW?
•ASK!

7. 3-Part Brand
•Differentiate – Be Memorable
•Consistency – Reliable, Trusted
• Clarity –Walk Your Values Talk

8. Homework #1
•Define Your Core Uniqueness
•Determine Your Value-Add
• List 5 Qualities
•Ask Circle of Trust to Weigh In

9. Develop Your Story
• I Use My Expertise at Work to…
•My Expertise Adds Value by…
• This Helps Colleagues/Customers
to…
•The Result is…

10. Personal Brands
• Steve Jobs
•Oprah
• Ellen
•Donald Trump

11. Homework #2
• I Want to Be Known for…
•My Personal Brand Personality is…
•My Professional Values are…

12. It’s Up to You
•Refresh Your Brand
•Change (or Create)
Your Story
•Be Pre-Emptive
•Advocate for Others

13. Create a Culture of
Acknowledgement
What you say or
don’t say in EVERY
interaction
drives perception!

14. Carla Harris – Expect to Win
.

15. Think Like a Publicist
• Position Yourself as a Thought Leader
• Blog – Social Media
•Media Interviews
• Present at Conferences
• Industry Leader/Influencer

16. Brand Audit
•Social Media
• Interviews
•Voice Mail Message
•360 Reviews

17. Be Seen and Heard
•Manage Up
•Show Up
•Speak Up
•Stand Out
Be a Brand Evangelist!

18. Sweet Spot
•Your Strengths Intersect
with the Company Needs
•Employee Engagement
is Up to You!

19. Take a Seat at The Table
• Introverts/Extroverts
•The Table is Wherever You Are
• Live Your Brand

20. Humble Confidence
•Toot Your Own Horn
•Pay-it-Forward to Your Colleagues
•Network Internally/Externally

21. Mentors and Sponsors
Identify what to stop doing that holds
you back from achieving the success
you deserve.
Sustain change to transform from
good to great.

22. Take a Risk
•Stretch Goal
•Dream Big
• What Would You Do If You Weren’t
Afraid?

23. What’s Your Brand Plan?
•You Market Clients, Services &
Products with Ease
• Now Focus on Yourself
Because Nobody Else Will!

24. Your Leadership Brand
• Be Your Own Best Self Advocate
• Influence Beyond Your Department
• Help Others
• How Can I Help You?

25. Self Promotion is Essential
•Survival of the Fittest
•Celebrate Others
•Write it Down!
•Expand Your Comfort Zone

26. Brand Beyond Your Organization
•Be Searchable
•Align with Other Influencers
•LinkedIn - 300 Million Members
•Public Speaking
•Be a Go-To Guru

27. Brand Your Super Powers
•Dream Big and Sparkle!

28. Follow Me
.

29. www.carolinedowdhiggins.com
Text 95577 - Caroline

30. Please Complete Online Survey

31. How Can I Help You?