#CNX14 - Welcome to the Collaborative Economy
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Right now, your customers are sharing media and ideas on social technologies and in the near future, they’ll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than anything we’ve seen before. Some said it was a fad, yet Airbnb procures a million guests a month. That's 33,333 a day, or 1,388 an hour — all without owning a single bed, bath, or room. Next up? They're moving to food, as an alternative to restaurants. Nearly every industry is impacted by this idea of the collaborative economy. If you thought peer-to-peer social media was disruptive, get ready for peer-to-peer commerce. The people formerly known as “customers” are now “competitors.” Is your company ready for the collaborative economy?
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#CNX14 - Welcome to the Collaborative Economy
- 1. Track: Creativity & Innovation @kyleplacy / #CNX14 #CNX14 Welcome to the Collaborative Economy Kyle Lacy, Director of Global Content Salesforce ExactTarget Marketing
- 2. Track: Creativity & Innovation @kyleplacy / #CNX14 What’s Next? @kyleplacy
- 3. Track: Creativity & Innovation @kyleplacy / #CNX14 Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
- 4. Track: Creativity & Innovation @kyleplacy / #CNX14 What’s Next? @kyleplacy
- 5. Track: Creativity & Innovation @kyleplacy / #CNX14 What’s Now? @kyleplacy
- 6. Track: Creativity & Innovation @kyleplacy @kyleplacy / #CNX14 Collaborative Economy
- 7. Track: Creativity & Innovation @kyleplacy / #CNX14
- 8. Track: Creativity & Innovation @kyleplacy / #CNX14 What role do corporations play if people get what they need from each other?
- 9. Track: Creativity & Innovation @kyleplacy / #CNX14
- 10. Track: Creativity & Innovation @kyleplacy / #CNX14
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- 23. Track: Creativity & Innovation @kyleplacy / #CNX14 @kyleplacy @kyleplacy #mixwest14
- 24. Track: Creativity & Innovation @kyleplacy / #CNX14 @kyleplacy @kyleplacy #mixwest14
- 25. Track: Creativity & Innovation @kyleplacy / #CNX14 @kyleplacy @kyleplacy #mixwest14
- 26. Track: Creativity & Innovation @kyleplacy / #CNX14
- 27. Track: Creativity & Innovation @kyleplacy / #CNX14
- 28. Track: Creativity & Innovation @kyleplacy / #CNX14
- 29. Track: Creativity & Innovation @kyleplacy / #CNX14 What’s causing this movement?
- 30. Track: Creativity & Innovation @kyleplacy / #CNX14 Smartphone massive growth potential with only 30% of total market. Mary Meeker’s 2014 Internet Trends Report
- 31. Track: Creativity & Innovation @kyleplacy / #CNX14 How can brands take advantage?
- 32. Track: Creativity & Innovation @kyleplacy / #CNX14
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- 44. Track: Creativity & Innovation @kyleplacy / #CNX14 Five Takeaways 1. People are empowered to get what they need from each other. 2. The crowd is becoming like a company –bypassing inefficient corporations. 3. Corporations must use these same tools and strategies to regain relevancy. 4. This requires business model change: product > service > marketplace > repeat. 5. As a result, companies are resilient: connected, empowering others, efficient, and profitable.
- 45. Track: Creativity & Innovation @kyleplacy / #CNX14 Questions?
- 46. Track: Creativity & Innovation @kyleplacy / #CNX14 Take the after-session survey! (setup 2) Take the Survey in the Connections 2014 Mobile App Join the Conversation! #CNX1 4 $50 Starbucks Gift Card
- 47. Track: Creativity & Innovation @kyleplacy / #CNX14
Editor's Notes
- Yerdle enables neighbors to gift goods - rather than buy
- Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- The key is to convert products into services, services into marketplaces, and marketplaces build products They start off simple, but as we progress around the value chain, the investment and risk increases, but as well as the potential payoff. Let me walk through each one in detail and show you how. First, let’s focus on products becoming services. We call this “Company as a service” Now that customers want access to products –and may not necessarily want to own them, it means that companies Must change the relationship and offer it a new form through renting, subscribing or event lending –beyond just selling.
- The key is to convert products into services, services into marketplaces, and marketplaces build products They start off simple, but as we progress around the value chain, the investment and risk increases, but as well as the potential payoff. Let me walk through each one in detail and show you how. First, let’s focus on products becoming services. We call this “Company as a service” Now that customers want access to products –and may not necessarily want to own them, it means that companies Must change the relationship and offer it a new form through renting, subscribing or event lending –beyond just selling.
- Next, let’s talk about shifting services to now becoming marketplaces. We call this ‘Motivating a marketplace”. The naming is specific, you can’t own the marketplace, you can’t manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves. If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy. There’s a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.
- Next, let’s talk about shifting services to now becoming marketplaces. We call this ‘Motivating a marketplace”. The naming is specific, you can’t own the marketplace, you can’t manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves. If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy. There’s a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.
- Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Destiny.
- Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Destiny.
- Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Destiny.
- http://www.bizjournals.com/atlanta/print-edition/2013/08/23/coca-cola-creating-app-to-help-workers.html?page=all
- Next, let’s talk about shifting services to now becoming marketplaces. We call this ‘Motivating a marketplace”. The naming is specific, you can’t own the marketplace, you can’t manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves. If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy. There’s a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.
- Next, let’s talk about shifting services to now becoming marketplaces. We call this ‘Motivating a marketplace”. The naming is specific, you can’t own the marketplace, you can’t manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves. If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy. There’s a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.