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Latest Social Media Trends from 2014 CES Day 1

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Salesforce Marketing Cloud
Salesforce Marketing Cloud

The document summarizes social media analytics data from the first day (Tuesday) of the 2014 International CES event. It found that there were over 119,000 total mentions of CES on social media that day. Sony had the most brand mentions with over 10,000. The peak volume of posts occurred around 10am with nearly 18,000 mentions. The most popular hashtags were #CES2014 and #CES. Televisions were the most mentioned product category. An Intel executive, Brian Kraznich, received the most social media attention of the keynote speakers that day with around 1,500 mentions.

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The Latest Social Media Trends from 2014 International CES Day 1 – Tuesday January 7, 2014 8am – 3pm PST  
119035 Total Mentions of CES  
183 Average of Posts Per Minute about CES  
2014 International CES Social Engagement for Tuesday - 12:00am – 2:00pm PST CES Total Mentions Timeline The peak of sharing happened at 10 am with 17790 posts. 20000   15000   10000   5000   0   12:00   1:00   2:00   3:00   AM   AM   AM   AM   4:00   AM   5:00   AM   6:00   AM   7:00   AM   8:00   AM   9:00   AM   10:00   AM   11:00   AM   12:00   PM   1:00   PM   2:00   PM  
2014 International CES Social Engagement for Tuesday, January 7th Top 5 Most Retweeted Users @playstation 3798 @engadget 1571 @CNET 1479 @IntlCES 1451 @Logitech 1246
2014 International CES Social Engagement for Monday, January 7th Top Brands Sony   10222   9686   Intel   Samsung   9225   CNet   Intel came in second for the second day in a row with 9686. 4441   Engadget   3950   Audi   3879   We also witnessed the emergence of publishers within the list with Cnet, Engadget and Mashable. 3298   Google   Mashable   3103   0   2000   4000   Sony reach the top position with over 10222 mentions of the brand on Day 1. 6000   8000   10000   12000  
2014 International CES Social Engagement for Tuesday, January 7th Top 5 Most Mentioned Users @IntlCES 1963 @YouTube 1963 @johnlegere 995 @marissamayer 777 @Intel 773
2014 International CES Social Engagement for Tuesday, January 7th Top Hashtags Mentioned #ces2014   #ces   #tech   #sonyces   #news   #logitechlive   #technology   #CES2014 was by far the most mentioned hashtag with 62964. #CES came in second with 9280. Collectively CES made up for the majority of the hashtags mentioned with 72,244 of all hashtags
2014 International CES Social Engagement for Tuesday, January 7th Top Product Types For the second day, television reigned supreme in with just under 25000 mentions on Tuesday. We also witnessed the emergence of 3D Printing to the list of products. 25000   20000   15000   10000   5000   0  
2014 International CES Social Engagement for Tuesday, January 7th Keynote Engagement 1600   1400   1200   1000   800   600   Brian Kraznich of Intel led for the second day at CES with 1500 mentions. 400   200   0   He “out-mentioned” Marissa Mayer by over 1000.
2014 International CES Social Engagement for Monday, January 6th Top Celebrities Shaquille  O’Neal   Nick  Cannon   Anthony  PePs   LeVar  Burton   50  Cent   Maria  Menounos   Tim  Tebow   Rohan  Marley   Janelle  Monae   0   50   100   150   200   250   300   350  
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Latest Social Media Trends from 2014 CES Day 1

  • 1. The Latest Social Media Trends from 2014 International CES Day 1 – Tuesday January 7, 2014 8am – 3pm PST  
  • 3. 183 Average of Posts Per Minute about CES  
  • 4. 2014 International CES Social Engagement for Tuesday - 12:00am – 2:00pm PST CES Total Mentions Timeline The peak of sharing happened at 10 am with 17790 posts. 20000   15000   10000   5000   0   12:00   1:00   2:00   3:00   AM   AM   AM   AM   4:00   AM   5:00   AM   6:00   AM   7:00   AM   8:00   AM   9:00   AM   10:00   AM   11:00   AM   12:00   PM   1:00   PM   2:00   PM  
  • 5. 2014 International CES Social Engagement for Tuesday, January 7th Top 5 Most Retweeted Users @playstation 3798 @engadget 1571 @CNET 1479 @IntlCES 1451 @Logitech 1246
  • 6. 2014 International CES Social Engagement for Monday, January 7th Top Brands Sony   10222   9686   Intel   Samsung   9225   CNet   Intel came in second for the second day in a row with 9686. 4441   Engadget   3950   Audi   3879   We also witnessed the emergence of publishers within the list with Cnet, Engadget and Mashable. 3298   Google   Mashable   3103   0   2000   4000   Sony reach the top position with over 10222 mentions of the brand on Day 1. 6000   8000   10000   12000  
  • 7. 2014 International CES Social Engagement for Tuesday, January 7th Top 5 Most Mentioned Users @IntlCES 1963 @YouTube 1963 @johnlegere 995 @marissamayer 777 @Intel 773
  • 8. 2014 International CES Social Engagement for Tuesday, January 7th Top Hashtags Mentioned #ces2014   #ces   #tech   #sonyces   #news   #logitechlive   #technology   #CES2014 was by far the most mentioned hashtag with 62964. #CES came in second with 9280. Collectively CES made up for the majority of the hashtags mentioned with 72,244 of all hashtags
  • 9. 2014 International CES Social Engagement for Tuesday, January 7th Top Product Types For the second day, television reigned supreme in with just under 25000 mentions on Tuesday. We also witnessed the emergence of 3D Printing to the list of products. 25000   20000   15000   10000   5000   0  
  • 10. 2014 International CES Social Engagement for Tuesday, January 7th Keynote Engagement 1600   1400   1200   1000   800   600   Brian Kraznich of Intel led for the second day at CES with 1500 mentions. 400   200   0   He “out-mentioned” Marissa Mayer by over 1000.
  • 11. 2014 International CES Social Engagement for Monday, January 6th Top Celebrities Shaquille  O’Neal   Nick  Cannon   Anthony  PePs   LeVar  Burton   50  Cent   Maria  Menounos   Tim  Tebow   Rohan  Marley   Janelle  Monae   0   50   100   150   200   250   300   350