From personalization to going beyond listening on social media, the year 2014 will be extremely disruptive for every digital marketer. You must own the mobile shelf space and enhance the experience of the consumer. We believe there are five things (among others) that you should do before the end of the year. Enjoy.

21. 2. Smart Data over Big Data

22. 2. Smart Data over Big Data
• You need two types of data analysis.
– Empathy
– Perspective Taking
Empathy – understanding someone’s emotional state or
feelings
Perspective Taking – cognitive and analytics – it’s
understanding someone’s interests

23. 2. Smart Data over Big Data
• You need two types of data analysis.
– Empathy
– Perspective Taking
Empathy – understanding someone’s emotional state or
feelings
Perspective Taking – cognitive and analytics – it’s
understanding someone’s interests

24. 2. Smart Data over Big Data
• You need two types of data analysis.
– Empathy
– Perspective Taking
Empathy – understanding someone’s emotional state or
feelings
Perspective Taking – cognitive and analytics – it’s
understanding someone’s interests

25. 2. Smart Data over Big Data
• You need two types of data analysis.
– Empathy
– Perspective Taking
Empathy – understanding someone’s emotional state or
feelings
Perspective Taking – cognitive and analytics – it’s
understanding someone’s interests

26. 2. Smart Data over Big Data
• You need two types of data analysis.
– Empathy
– Perspective Taking
Empathy – understanding someone’s emotional state or
feelings
Perspective Taking – cognitive and analytics – it’s
understanding someone’s interests

27. 2. Smart Data over Big Data
• We must move from numbers keeping score
to numbers that drive better actions.
• David Walmsley

28. 4 Build Personalized Experiences