Inbox Insanity: The Future of Email Marketing
•
21 likes•1,689 views
In this presentation given to MIMA (the Minnesota Interactive Marketing Association) on 2/18/2009, Jeffrey K. Rohrs, Vice President of Marketing for ExactTarget, shares his thoughts on the origins of social media, inbox fragmentation, and what the arrival of a truly social inbox means to marketers.
![INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs](https://image.slidesharecdn.com/inbox-insanity-20090217-1235066538756983-1/85/inbox-insanity-the-future-of-email-marketing-1-320.jpg)
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (17)
Similar to Inbox Insanity: The Future of Email Marketing
Similar to Inbox Insanity: The Future of Email Marketing (20)
More from Salesforce Marketing Cloud
More from Salesforce Marketing Cloud (20)
Recently uploaded
Recently uploaded (20)
Inbox Insanity: The Future of Email Marketing
- 1. INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs
- 26. 2. The Inbox Explosion
- 28. 3. The Social Inbox Cometh
- 32. EMAIL SPAM IM FLICKR VIDEO BLOG UPDATES SMS RSS
- 34. 4. What It All Means for Marketers
- 35. We are not in control.
- 37. Marketing communications increasingly exist by invitation.
- 39. Invitations are easily revoked.
- 41. Email’s future is marketing’s future. In the future, subscribers rule.
- 45. *SOURCE: “Business Gain From How You Retain,” CMO Council 2008 Only of marketers surveyed say they have excellent knowledge of their customers. Over report that they have little or no knowledge of their customer demographic, behavioral, psychographic & transactional data. 6% 50%
- 46. INBOX INSANITY: The Future of Email Marketing Jeffrey K. Rohrs - VP, Marketing Email: [email_address] Blog: www.subscribersrule.com Twitter: @jkrohrs