We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application.

1. Tracking the Social
Winter Olympics 2014
Days 2-4
February 7 – 9, 2014

2. Total Number of
Olympic Mentions:
3,424,738
Data gathered on 2/10/2014 using Radian6 social listening

3. That’s 1,141,579 mentions
per day!
OR
792 mentions per minute!
Data gathered on 2/10/2014 using Radian6 social listening

4. Day 2 - 4 Timeline (Turns in Conversation)
Feb 7 – Following the opening
ceremonies, athletes, celebrities, and news organizations
commented on everything from team outfits to mishaps to
national pride.
250,000
200,000
150,000
Feb 8 – The first ever Olympic
slopestyle event takes place, with Sage
Kotsenburg (USA) and Jamie Anderson
(USA) taking home the gold.
Feb 7 – Opening
Ceremonies begin.
100,000
50,000
0
Feb
7
Feb
8
Feb
9

5. Top & Trending Hashtags
#sochi2014
988,748
#olympics2014
256,608
#olympics
156,393
#sochi
144,963
• #Sochi2014 continued to top the list of most used
hashtags throughout the first Olympic weekend, along
with #Olympics2014, #Olympics, and #Sochi.
#teamusa
114,183
#openingceremony
102,278
#sochiproblems
64,422
#wearewinter
40,977
#teamcanada
34,891
#goteamusa
29,876
0
200,000 400,000 600,000 800,000 1,000,000
• #OpeningCeremony surged to become the sixth most
used hashtag as it was used in 102,278 tweets.
#SochiProblems was also present throughout the
ceremony following issues with the Olympic Rings.
• National pride was again prevalent as
#TeamUSA, #GoTeamUSA, and #TeamCanada all
remained within the top 10. Canada’s film series/motto
for the games, #WeAreWinter, also made an
appearance.

6. Top 5 Most Mentioned Athletes
Mark McMorris
Canada
@markmcmorris
102,740 Mentions
Jamie Anderson
USA
@jme_anderson
48,777 Mentions
Shaun White
USA
@shaun_white
48,465 Mentions
Ashley Wagner
USA
@ashwagner2010
34,053 Mentions
Sage Kotsenburg
USA
@sagekotsenburg
26,317 Mentions

7. Most Popular Sports & Events
250,000
208,986
200,000
• The weekend will be remembered as one of many firsts as
Russia won its first gold medal of the games in the first
ever team figure skating event. As well, the first ever
slopestyle Olympic event took place in which USA took
home the gold.
Add Art
150,000
• Ice hockey ranked third as the women’s tournament got
underway, while NHL players began arriving in Sochi
following the start of the NHL season’s 3-week hiatus.
109,928
100,000
• Despite not starting until Feb 16, bobsled continued to
crack the top 5 most discussed sports. What were people
talking about? The Jamaican team’s difficulties in reaching
Sochi and USA participant Johnny Quinn getting trapped in
a bathroom, breaking through the door, and then tweeting
a picture of the damage.
66,529
50,263
53,114
Skiing
Bobsled
50,000
0
Hockey
SlopeStyle
Figure
Skating

8. Most Popular Countries
Top 5 Team Hashtags
#teamusa
114,184
#teamcanada
34,891
#teamgb
9,604
#teamrussia
1,809
#teamjapan
654
• The USA remained the top country talking about the
Olympics, as well as the top team being talked about.
#TeamUSA pulled away from #TeamCanada in terms of
social chatter by almost 80,000 mentions.
0
20,000 40,000 60,000 80,000 100,000 120,000
Top 5 Countries Talking
United States
Canada
United Kingdom
Netherlands
Japan
2,479,759
280,453
99,415
79,451
59,184
0
500,000 1,000,000 1,500,000 2,000,000 2,500,000
• The Netherlands cracked the top 5 following a four-medal
weekend. Traditionally known for speed skating, it will be
interesting to see if the Netherlands can remain in the top
5 as other events get under way.
• Again, be sure to keep an eye on these rankings as they
are certain to fluctuate throughout the games.

9. Top 5 Most Mentioned Users
(excluding athletes)
@Sochi2014
19,587 Mentions
@CDNOlympicTeam
19,260 Mentions
@CBCOlympics
16,894 Mentions
@NBCOlympics
16,882 Mentions
@USOlympic
14,914 Mentions

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