Presentation in Washington DC for Higher education professionals on the importance of social media and reputation management. Presented with Lori Croy of the University of M
54. Policy
Have a posting policy to guide
your users and set expectations
for your community
55.
56. Protocol
Establish a protocol for others at
your institution so that there is
consistency in the experience
users will have throughout your
social communities
57.
58. Participation
Social media is most successful
when many people participate
and many voices and
perspectives are heard.
Encourage growth and diversity.
59. Dealing with difficult friends
• Maintain your civility
• Deal with these individuals outside the social
community whenever possible
• Use the posting policy as a reminder to
everyone that appropriate and civil behavior
is expected
• Understand that you will occasionally have to
remove a comment or block a poster
• ALWAYS contact them and provide the
reason for doing so
65. Things have to change…now.
• The audience won’t wait for pre-social
media decision making practices any more
• Protocols need to be revised to include
social media as a critical communication
tool
• Practice, drill, draft, prepare…for
everything
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