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The Audience Has Spoken - Social Media Marketing Stats and Research

For more on the Subscribers, Fans, and Followers research visit http://www.exacttarget.com/SFF to download the reports.

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The Audience Has Spoken - Social Media Marketing Stats and Research

  1. AUDIENCE<br />SPOKEN<br />THE<br />HAS<br />
  2. @jkrohrs<br />@mostew<br />
  3. SPECIAL THANKS TO:<br />@RAZORFISH<br />
  4. SPECIAL THANKS TO:<br />@HOLLERADO<br />
  5. #ETSFF<br />
  6. 93% ARE SUBSCRIBERS<br />
  7. 42% ARE FANS<br />
  8. 5% ARE FOLLOWERS<br />
  9. “FOR mE, THE BEST THING ABOUT EMAIL AS A COMMUNICATION TOOL IS ITS EFFICIENCY. IT’S QUICK, SIMPLE, AND CAN BE DONE ON YOUR TERMS.”<br />
  10. “I'm happy to provide an email address if I can see a direct value of me getting emails from the brand or company. On the other hand, I'm reluctant to share my email address if the benefits are vague -- when they just say ‘sign up to receive our newsletter.’”<br />
  11. “I feel more connected with friends and acquaintances who post their photos or about the events happening in their lives. <br />It’s fun!”<br />
  12. “I become a fan when I love a company’s product and want to show support.”<br />
  13. “Twitter is what you make of it. If you follow interesting people [or brands] it’s interesting. If you don’t it’s boring.”<br />
  14. “Anything that’s fast- paced makes sense on Twitter.”<br />
  15. “If after two or three emails there isn’t anything relevant or exciting enough for me, I unsubscribe myself.”<br />
  16. “I hate it when I get emails from companies who bought bulk lists of addresses and send their marketing news without me asking for it.”<br />
  17. “I hate when brands think of Facebook interactions as an opportunity for sending advertising messages.”<br />
  18. 51% LOVE 40% HATE<br />MARKETING POSTS ON FB<br />
  19. “Right now I think Facebook is the best place for deals. <br />A lot of companies are giving away free stuff just to get you to become a fan.”<br />
  20. “It’s not that the companies I was following on Twitter did anything wrong. I didn’t stop following them, per se, I just stopped using Twitter.”<br />
  21. “Facebook is community, Twitter is news, the webpage is the hard cold facts and email is a balanced mix of all of them.”<br />
  22. “I carry my smart phone with me everywhere. I feel naked without it.”<br />
  23. MARKETERS ≠ NORMAL <br />SFF≠ RO-SHAM-BO<br />RELEVANCE =WECARE<br />WECARE= VALUE<br />FANS WANT FUN<br />FANS USE EMAIL<br />MOBILE = PLATFORM<br />TWITTER INFLUENCES<br />FREQUENCY CAN KILL<br />INTEGRATETHE PARTS<br />
  24. www.exacttarget.com/sff<br />
  25. COMING LATE MARCH!<br />
  26. www.exacttarget.com/hubinaction<br />
  27. AUDIENCE<br />SPOKEN<br />THE<br />HAS<br />#ETSFF<br />@jkrohrs @mostew<br />

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