For more on the Subscribers, Fans, and Followers research visit http://www.exacttarget.com/SFF to download the reports.

1. AUDIENCE SPOKEN THE HAS

2. @jkrohrs @mostew

4. SPECIAL THANKS TO: @RAZORFISH

5. SPECIAL THANKS TO: @HOLLERADO

6. #ETSFF

7. 93% ARE SUBSCRIBERS

8. 42% ARE FANS

9. 5% ARE FOLLOWERS

10. “FOR mE, THE BEST THING ABOUT EMAIL AS A COMMUNICATION TOOL IS ITS EFFICIENCY. IT’S QUICK, SIMPLE, AND CAN BE DONE ON YOUR TERMS.”

14. “I'm happy to provide an email address if I can see a direct value of me getting emails from the brand or company. On the other hand, I'm reluctant to share my email address if the benefits are vague -- when they just say ‘sign up to receive our newsletter.’”

16. “I feel more connected with friends and acquaintances who post their photos or about the events happening in their lives. It’s fun!”

18. “I become a fan when I love a company’s product and want to show support.”

20. “Twitter is what you make of it. If you follow interesting people [or brands] it’s interesting. If you don’t it’s boring.”

23. “Anything that’s fast- paced makes sense on Twitter.”

25. “If after two or three emails there isn’t anything relevant or exciting enough for me, I unsubscribe myself.”

27. “I hate it when I get emails from companies who bought bulk lists of addresses and send their marketing news without me asking for it.”

29. “I hate when brands think of Facebook interactions as an opportunity for sending advertising messages.”

30. 51% LOVE 40% HATE MARKETING POSTS ON FB

32. “Right now I think Facebook is the best place for deals. A lot of companies are giving away free stuff just to get you to become a fan.”

34. “It’s not that the companies I was following on Twitter did anything wrong. I didn’t stop following them, per se, I just stopped using Twitter.”

36. “Facebook is community, Twitter is news, the webpage is the hard cold facts and email is a balanced mix of all of them.”

41. “I carry my smart phone with me everywhere. I feel naked without it.”

43. MARKETERS ≠ NORMAL SFF≠ RO-SHAM-BO RELEVANCE =WECARE WECARE= VALUE FANS WANT FUN FANS USE EMAIL MOBILE = PLATFORM TWITTER INFLUENCES FREQUENCY CAN KILL INTEGRATETHE PARTS

44. www.exacttarget.com/sff

45. COMING LATE MARCH!

46. www.exacttarget.com/hubinaction

47. AUDIENCE SPOKEN THE HAS #ETSFF @jkrohrs @mostew