The Audience Has Spoken - Social Media Marketing Stats and Research
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For more on the Subscribers, Fans, and Followers research visit http://www.exacttarget.com/SFF to download the reports.
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The Audience Has Spoken - Social Media Marketing Stats and Research
- 1. AUDIENCE SPOKEN THE HAS
- 4. SPECIAL THANKS TO: @RAZORFISH
- 5. SPECIAL THANKS TO: @HOLLERADO
- 6. #ETSFF
- 8. 42% ARE FANS
- 10. “FOR mE, THE BEST THING ABOUT EMAIL AS A COMMUNICATION TOOL IS ITS EFFICIENCY. IT’S QUICK, SIMPLE, AND CAN BE DONE ON YOUR TERMS.”
- 14. “I'm happy to provide an email address if I can see a direct value of me getting emails from the brand or company. On the other hand, I'm reluctant to share my email address if the benefits are vague -- when they just say ‘sign up to receive our newsletter.’”
- 16. “I feel more connected with friends and acquaintances who post their photos or about the events happening in their lives. It’s fun!”
- 18. “I become a fan when I love a company’s product and want to show support.”
- 20. “Twitter is what you make of it. If you follow interesting people [or brands] it’s interesting. If you don’t it’s boring.”
- 23. “Anything that’s fast- paced makes sense on Twitter.”
- 25. “If after two or three emails there isn’t anything relevant or exciting enough for me, I unsubscribe myself.”
- 27. “I hate it when I get emails from companies who bought bulk lists of addresses and send their marketing news without me asking for it.”
- 29. “I hate when brands think of Facebook interactions as an opportunity for sending advertising messages.”
- 30. 51% LOVE 40% HATE MARKETING POSTS ON FB
- 32. “Right now I think Facebook is the best place for deals. A lot of companies are giving away free stuff just to get you to become a fan.”
- 34. “It’s not that the companies I was following on Twitter did anything wrong. I didn’t stop following them, per se, I just stopped using Twitter.”
- 36. “Facebook is community, Twitter is news, the webpage is the hard cold facts and email is a balanced mix of all of them.”
- 41. “I carry my smart phone with me everywhere. I feel naked without it.”
- 43. MARKETERS ≠ NORMAL SFF≠ RO-SHAM-BO RELEVANCE =WECARE WECARE= VALUE FANS WANT FUN FANS USE EMAIL MOBILE = PLATFORM TWITTER INFLUENCES FREQUENCY CAN KILL INTEGRATETHE PARTS
- 47. AUDIENCE SPOKEN THE HAS #ETSFF @jkrohrs @mostew