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The Importance of Email in a Cross-Channel World

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Salesforce Marketing Cloud
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The document shows statistics on the number of users and downloads of a mobile app. It has over 11 billion downloads, 250 million monthly active users, over 200 countries reached, and 900 million promotional messages delivered. A user opts into promotional messages from the app so they can learn about new offers.

Technology
1 of 92
11 billion+ 250+ 200+ 900 million+
Slide via JESS3
Stacie enters the contest and selects the option to Opt-in to promotional messages from Major Cook so that she can be the first to find out about similar offers.
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World
The Importance of Email in a Cross-Channel World

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The Importance of Email in a Cross-Channel World

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  • 67. Stacie enters the contest and selects the option to Opt-in to promotional messages from Major Cook so that she can be the first to find out about similar offers.

Editor's Notes

  1. Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
  2. Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails