Learn How To Do Conjoint Analysis With Dummy Variable Regression To Find Out What Product Attributes Your Customers Value the Most.

1. How To Find Out Which Product Attributes Are Most Important By Using Conjoint Analysis With Dummy Variable Regression in Excel http:// blog.excelmasterseries.com /

2. What Is Conjoint Analysis? ● Conjoint Analysis Calculates the Customer’s “Utility,” or Degree of Liking, for Each Product Attribute ● Conjoint Analysis Allows the Marketer To Find Out What Group of Product Attribute Choices the Consumer Values Most, and By How Much http:// blog.excelmasterseries.com /

3. The 6 Steps to Conjoint Analysis in Excel 1) List All Product Attributes for 1 Product 2) List All Possible Attribute Combinations 3) Have Consumer Rate Each Attribute Combination 4) Prepare Completed Survey For Regression 5) Run Regression in Excel 6) Derive Attribute Utilities From Regression Output http:// blog.excelmasterseries.com /

4. 1) List All Product Attributes for 1 Product http:// blog.excelmasterseries.com /

5. 2) List All Possible Combinations of Those Attributes

6. 3) Have the Consumer Rate Each Attribute Combination

7. 4) Prepare Completed Survey For Regression

8. 5) Run the Regression in Excel http:// blog.excelmasterseries.com /

9. 6) Derive Attribute Utilities From Regression Output

10. Final Attribute Utility Values

11. Showing That Removing Dummy Variables Has No Effect On The Output