Strategies for Taking a Bite out of the Booming App Market.Apps are quickly becoming a brand imperative. But going after downloads or in-app purchases isn't enough anymore; those are just the beginning stages of a product's life cycle.

1. How you can useFacebook to make yourapp super smart ?
Strategies forTaking aBite out of the
Booming AppMarket.

2. Facebookrecentlyaddedwebmeasurementandcross-platform
analytics
FacebookrecentlyaddedWebmeasurement andCross-platformanalyticstothe service’s growing stableof
services. Leveraging demographicsandrich audienceinsights from Facebook’s1.7 billion users,the service offers
developersa simple,streamlined waytounderstandthepeoplewho use theirnativemobile apps,desktopweb
andmobile web presences.

3. Cohorts
User retentionis oneof
the mostimportantparts
ofa developer’sgrowth
strategy.The cohorts
toolallowsproduct
teamstounderstandthe
retentivequalitiesofany
event.

4. Funnels
Forproductteam,funnelsis a
commonconcept thathelps
them understandhow
customersaremoving through
their keyprocesses,such as
registration,completing a share
orchecking out.Thefunnels tool
alsoshowswhom amongyour
customerssearchedon youriOS
orAndroidappbutcheckedout
onthe Web.

5. Push Campaigns
Withthistool, simplyintegrate
Facebook’sSDKinto
youriOS orAndroidappandanyone
onyourteamcanconfigure
automatedcampaignstosend push
andin-appnotifications–basedon
userbehavior.

6. Strategies for Taking a Bite out of the
Booming App Market

7. Every business needs an app
Peoplehavelimitedtime andenergy tofind outtheappwhichis worththeir
attention.Peoplelovefeature-fullappandtheappwhich makethem engaged.
Less convincing appwill find nouser.Withless featuredapp,youcantryto
convinceyouruserbyproviding$5 offcouponsandthiswill makethem
engaged with yourapp.Andthis customerbehaviorwill help businessto
deliver excellent customerexperiences.

8. Buildingeffective apps
Companiesrisking their
marketingstrategiesif
theydon’tmonitorin-app
behaviorofusers.In
contrast,businesses that
knowhowandwhen
customersusetheir apps
canformulate
campaignsbasedontheir
audiences' needs.

9. Integrate app withGoogle analytics
Google Analyticsworksbestwith iOSandAndroid.Ittracksfollowing data:
1. Numberofopensfromusers
2. Sessiontime
3. Placeandtime oftheusage
4. UsageFlows
5. Buttontaps

10. Upgrade to feature-richplatforms as the app grows.
As appgrows,youcanupgradeapptomore
complexedservices. Suchplatformsmaygive youa
datalike averagenumberofsocialmedia friends,
frequencyofsocialpostanddropoffpoint.It also
gives idea aboutuser’s behaviorwithinapp.

11. Refinethe app experiencebased on user behavior
Behavioralpatternsofferraw,real-time customerfeedback.Analyzethisdatatolearn whichareasdraw
the mostattentionandwhich inspire people tousethe appdayafterday.Invest in theareasthat
generatethemostsignificantengagement andROI. Peoplewill appreciatethe factthatthe app
bothmeets theirneeds in increasinglyspecific waysandfeels customizedtotheirinterests.

12. http://excellentwebworld.com
Ref : entrepreneur